The Best Mobile Retargeting Strategies for the Future - EMEA
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The document outlines a webinar on effective mobile retargeting strategies, detailing concepts such as deep linking, key performance indicators (KPIs) for user engagement, and case studies from companies like Deezer and Runtastic. It emphasizes the importance of re-engaging users through personalized ads and effective audience targeting to drive conversions. The session features interactive Q&A opportunities and highlights the role of mobile apps in enhancing user retention and advertising success.
The Best Mobile Retargeting Strategies for the Future - EMEA
- 1. Live Webinar | Thursday August 24th | 5 pm CET presented by
- 2. Crea te ● 30-40 Minutes ● Ask questions at any time via this panel --> ● Q&A at the end ● Recording & slides via E-mail Housekeeping The Best Mobile Retargeting Strategies for the Future
- 3. The Best Mobile Retargeting Strategies for the Future 1. What is the best retargeting strategy? 2. What is deeplinking? 3. Which KPI’s are most important for app retargeting & reengagement? 4. Deezer Case Study 5. Reattribution explained 6. Adjust’s Audience Builder 7. Runtastic Case Study 8. Q&A Table of Contents
- 4. 130+ Countries 31 Global Offices 1.2B Users reached monthly 12,000+ Advertisers +$1B Transactions in 2016 17,000+ Publishers Global Reach and Scale
- 5. Apps deliver the most effective channel for mobile user engagement The Best Mobile Retargeting Strategies for the Future Global Conversion Funnel by Channel Products viewed per user Add-to-basket Completion Rate Products viewed per user Add-to-basket Completion Rate 4.7x 2.5x 1.2x Mobile browser App Conversion rate3x
- 6. Without active engagement, you lose valuable users 100 60 20 10 20 30 0 0 Android iOS Number of days after app installation % Active app users Only 11% of app users remain active 7 days after install The Best Mobile Retargeting Strategies for the Future
- 7. Attract high value users who are likely to re-engage Find users wherever they are Deliver engaging offers, based on individual purchase intent Ensure that the best performing creative is always displayed Seamlessly bring users back to relevant content within your app The Best Mobile Retargeting Strategies for the Future You need a strategy to re-engage users and bring them back to your app
- 8. What is the best retargeting strategy? The Best Mobile Retargeting Strategies for the Future
- 9. The Best Mobile Retargeting Strategies for the Future Find the right users, at the right time App Advertising entices user with real-time relevant ad content and design How it works User clicks and is directly deep linked to a specific product they are likely to browse and purchase User downloads and opens your app, but rarely comes back to browse or purchase 2 31
- 10. The Best Mobile Retargeting Strategies for the Future What is deeplinking?
- 11. The Best Mobile Retargeting Strategies for the Future Deeplinking The user opens another app and is targeted by a personalized ad from Criteo The user clicks and is deeplinked back to the app to complete a purchase Deep linking allows marketers to bring consumers to specific content within the app. Deferred deep links Direct users to content even if the app isn’t installed at the time of click. The link will first redirect to the Apple or Google Play Store to download the, and then take the user to the specific “deferred” content immediately after first launch. SAMPLE BANNER AD
- 12. The Best Mobile Retargeting Strategies for the Future KPI’s for Retargeting & Reengagement
- 13. The Best Mobile Retargeting Strategies for the Future Retargeting & Reengagement KPI’s CPO ROAS LTV Cost Per Order Return on Ad Spend Lifetime Value Retargeting KPI’s Reengagement KPI’s
- 14. The Best Mobile Retargeting Strategies for the Future “ “Criteo’s App Advertising solution helped us increase our subscriptions by almost 100% by targeting our freemium users that were most likely to convert. We were impressed with Criteo’s mobile inventory reach.” Emilie Leroux Acquisition Manager, Deezer +100% Increase in conversions vs. desktop +203% Increase in click-thru-rate 96% Increase in incremental subscriptions Case Study
- 15. The Mobile Measurement Company 22,000+ Integrated SDKs #1 100+ Billion 1000+ 150+ employees 4 Petabytes Monthly Traffic iOS Attribution SDK* Integrated Partners Data Points Tracked Monthly
- 16. The Best Mobile Retargeting Strategies for the Future Reengagement
- 17. The Mobile Measurement Company 17 Users who were reengaged once, staid active in the associated app 3x longer than users who were not reengaged. x3x Reengagement The Best Mobile Retargeting Strategies for the Future
- 18. The Mobile Measurement Company User who returned to the app due to a retargeting campaign 18What is reattribution? The Best Mobile Retargeting Strategies for the Future ‣ Reattribution X:1 device ‣ Split the users ‣ Cohorts for reviewing performance
- 19. The Mobile Measurement Company ‣ Universal Linking ‣ Global deeplink 19How do I deeplink? The Best Mobile Retargeting Strategies for the Future *use the same scheme when possible for iOS and Android &deeplink=myapp://invite/coupon
- 20. The Mobile Measurement Company Know churn rate by source Measure in-app activity before churn 20 ‣ Re-engaged users higher KPIs ‣ Don’t lose out on someone you’ve already paid for ‣ All about timing Re-engaged Users Short-term vs. Long-term The Best Mobile Retargeting Strategies for the Future
- 21. The Mobile Measurement Company 21Adjust Cohorts The Best Mobile Retargeting Strategies for the Future
- 22. The Best Mobile Retargeting Strategies for the Future Audience Builder
- 23. The Mobile Measurement Company 23 Build the audiences you need and begin targeting them immediately & effectively 54K Add to cart APPS Shopping App OS iOS COUNTRIES USA, Canada, United States, … OS VERSION <7, >10 PLATFORM iOS 23K Registered APPS Shopping App OS iOS COUNTRIES USA, Canada, United States, … OS VERSION <7, >10 PLATFORM iOS The Audience Builder The Best Mobile Retargeting Strategies for the Future
- 24. The Mobile Measurement Company 24The Audience Builder The Best Mobile Retargeting Strategies for the Future
- 25. The Mobile Measurement Company 25 3x The Best Mobile Retargeting Strategies for the Future Cross Promo Retargeting Push Lookalikes
- 26. The Mobile Measurement Company The Best Mobile Retargeting Strategies for the Future 9x 6x 14.35% 37.02% +241% RTP for male audience is almost 9x better RTP for female audience is almost 6X better decrease in CPP for male decrease in CPP for female Overall ROAS of the campaign improved How did it
- 27. The Best Mobile Retargeting Strategies for the Future Questions?