ADMSP Second Life
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The document discusses various companies utilizing the virtual world of Second Life for marketing, branding, and sales, including successful case studies from BMW, Coca-Cola, and American Apparel. It highlights activities such as product development, recruitment, and training, as well as the potential impact of virtual environments on real-world business practices. By 2011, it is projected that a significant portion of internet users and Fortune 500 companies will engage with Second Life.
ADMSP Second Life
- 1. Thursday, September 17, 2009
- 2. What are real world companies doing in Second Life? ! Marketing, Branding, & Sales ! Adidas, BMW, Dell, IBM, Sun, Cisco, Coldwell Banker, Reebok, Nissan, Pontiac, Starwood, Leo Burnett, Vodafone ! External Communications ! BMW communicates its clean energy concept ! Coca-Cola holds competitions ! Product & Concept Development ! Philips Electronics, Starwood, Toyota, PA Consulting (for its clients) ! Recruiting ! Job fairs and anonymous contact ! ABN Amro, PA Consulting, IBM, Dell, etc. ! Internal Communications, Training, & Education ! Springtime Thursday, September 17, 2009
- 3. “Catalogue” sales Sears (in collaboration with IBM) Enables customization of kitchen, garage, home and links to sears.com for purchase Thursday, September 17, 2009
- 4. Product development Toyota •Launches real and virtual products simultaneously •Enables avatars to customize vehicles in SL Thursday, September 17, 2009
- 5. Recruiting Job Fairs Thursday, September 17, 2009
- 6. Internal communications Springtime Training with avatars from Shanghai, Beijing, Stockholm, and Gotland Thursday, September 17, 2009
- 7. In-house training and education IFL at SSE and Duke Corporate Education Co-developing and running virtual team building exercise Thursday, September 17, 2009
- 8. Improving skills Learning to sail with the Starboards Yacht Club Thursday, September 17, 2009
- 9. Training for natural disasters A tsunami simulator by National Oceanographic and Atmospheric Administration Thursday, September 17, 2009
- 10. Man-made disasters Thursday, September 17, 2009
- 11. Toyota educates teenagers on credit Thursday, September 17, 2009
- 12. Collaborating and co-creating Open source museum with open source art Thursday, September 17, 2009
- 13. Marketing and sales American Apparel • Sells items of clothing • Offers 15% discount if buy same item in real world Thursday, September 17, 2009
- 14. Experiencing the “impossible” UC Davis Medical Center has simulated schizophrenia Thursday, September 17, 2009
- 15. By the end of 2011, 80% of active Internet users (and Fortune 500 enterprises) will have a “second life”, in a virtual world. Gartner Group, April 2009 Thursday, September 17, 2009
- 16. What should ADMSP do in SL? Thursday, September 17, 2009
- 17. What should ADMSP do in SL? Experiment, “play”, and learn Create virtual sculpture park Soon!!!! Thursday, September 17, 2009