Amb I Tion Scotland Intro
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The document discusses the AmbITion project, which aimed to help arts organizations in the UK develop their digital capabilities. It provided audits, business case development, and implementation support. The approach was holistic, considering artistic, organizational and business needs. It helped organizations use technology strategically to improve operations, engage audiences, and generate revenue. The AmbITion project demonstrated how digital transformation can benefit arts groups and make them more financially sustainable.
Amb I Tion Scotland Intro
- 1. Hannah Rudman Thursday, 9 July 2009
- 2. Background to AmbITion • Arts Magnet research proved arts organisations had a low technology base, lack of digital business knowledge and skills, a poor understanding of digital opportunities • Sector needed holistic digital development: • Artistic • Organisational • Business Thursday, 9 July 2009
- 3. Every business is digital Every business is now a digital business – Information is everywhere, and readily accessible – our customers are online – we can’t control the message Thursday, 9 July 2009
- 4. Every business is digital “Company boards don’t recognise what IT is or what it does anymore. It used to be a thing that you used to increase productivity or automate processes, but that’s been done. Even CIO’s, who thoroughly understand enterprise IT, have been left behind by social IT - which they can’t control. Today’s technology is about Every business is now a digital communities.” business – Steve Prentice, Gartner – Information is everywhere, (IT Consultancy) and readily accessible – our customers are online – we can’t control the message Thursday, 9 July 2009
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- 6. We asked ACE for support • Thrive! was about organisations being sustainable and resilient into 21st C - AmbITion was born • AmbITion project... • End of AmbITion project, Digital Britain report Digital Media IP Fund & 4iP Scotland: all provide a platform to talk about digital development Thursday, 9 July 2009
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- 9. The AmbITion approach • Risk assessment • Audit • Diagnostic • Develop a formal Business Case • Managed implementation • Continuous reflection Thursday, 9 July 2009
- 10. Why does the AmbITion approach work? • It’s not just about the technology! • It’s not just about the enlightened individual • Audit & Diagnostic is “cross-departmental” • Business cases embeds thinking and learning • Implementation is owned by the organisation • It’s scaleable • it changes organisations Thursday, 9 July 2009
- 11. Show me the money? • = £AmbITion consultancy + • = £0, open source/free apps • = redirected own funds • = redirected, or chose to use G4tA funds • = AmbITion funds, on strength of biz case Thursday, 9 July 2009
- 12. What digital developments? • CRM, CMS driven websites, database integration, intranets, wifi, remote working, connectivity, ticketing, back-up • Productivity tools • Broadening digital channels and networks • HD Digital content capturing / recording kit • Upgrading networks • Content Thursday, 9 July 2009
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- 14. Ludus Dance’s 3 uses of film Thursday, 9 July 2009
- 15. Ludus Dance’s 3 uses of film 1. Explaining their Products Thursday, 9 July 2009
- 16. Ludus Dance’s 3 uses of film 1. Explaining their Products 2. Explaining the Process Thursday, 9 July 2009
- 17. Ludus Dance’s 3 uses of film 1. Explaining their Products 2. Explaining the Process 3. Engaging with their audiences Thursday, 9 July 2009
- 18. E.g. Explaining Ludus Dance’s Products Thursday, 9 July 2009
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- 27. Royal Liverpool Philharmonic’s key social media tools Thursday, 9 July 2009
- 28. new opportunity: organisational / operational efficiencies Thursday, 9 July 2009
- 29. new opportunity: monetise/fundraise differently Thursday, 9 July 2009
- 30. new opportunity: monetise/fundraise differently Thursday, 9 July 2009
- 31. AmbITion Scotland Assets from AmbITion (England) getambition.com getambition.ning.com getambition.wordpress.com Graphics & design All existing content All content still to be published/commissioned Content partnerships Relationships Event formats Thursday, 9 July 2009