Hannah Rudman Amb I Tion Intro Sw
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The document discusses the AmbITion project, which aimed to help arts organizations develop their digital capabilities. It provided audits and diagnostics, helped organizations create business cases for technology investments, and supported implementation. The approach recognized that technology impacts organizations holistically, affecting artistic practice, operations, and business models. Arts groups leveraged technologies like websites, databases, and digital content to improve communications, operations, and audiences' experiences. The presentation highlighted specific arts organizations' uses of digital tools and opportunities around efficiencies, fundraising, and embracing technology creatively.
Hannah Rudman Amb I Tion Intro Sw
- 1. AmbITion Roadshow Hannah Rudman Wednesday, 22 July 2009
- 2. What do we hope to achieve today? • excite! • share! • show! • inform! • network! Wednesday, 22 July 2009
- 3. What do we hope to achieve today? • excite! • share! • show! • inform! • network! Wednesday, 22 July 2009
- 4. #getambition Wednesday, 22 July 2009
- 6. 3% world on broadband now 10% in 18 mths 4bn mobile users by end 2009 Wednesday, 22 July 2009
- 7. Digital natives/migrants Wednesday, 22 July 2009
- 8. Growing up at different times = different understandings of where we’re at Wednesday, 22 July 2009
- 9. Growing up at different times = different understandings of where we’re at Wednesday, 22 July 2009
- 10. New audience behaviours: The Art of With Wednesday, 22 July 2009
- 11. New audience behaviours: The Art of With • Personalise Wednesday, 22 July 2009
- 12. New audience behaviours: The Art of With • Personalise • Participate Wednesday, 22 July 2009
- 13. New audience behaviours: The Art of With • Personalise • Participate • Co-produce Wednesday, 22 July 2009
- 14. New audience behaviours: The Art of With • Personalise • Participate • Co-produce • Create meaning – Alan Brown’s latest research: WolfBrown Wednesday, 22 July 2009
- 15. New audience behaviours: The Art of With • Personalise • Participate • Co-produce • Create meaning – Alan Brown’s latest research: WolfBrown This affects: – Artistic practice – Organisations’ operations – Business models Wednesday, 22 July 2009
- 16. Every business is digital Every business is now a digital business – Information is everywhere, and readily accessible – our customers are online – we can’t control the message Wednesday, 22 July 2009
- 17. Every business is digital “Company boards don’t recognise what IT is or what it does anymore. It used to be a thing that you used to increase productivity or automate processes, but that’s been done. Even CIO’s, who thoroughly understand enterprise IT, have been left behind by social IT - which they can’t control. Today’s technology is about Every business is now a digital communities.” business – Steve Prentice, Gartner – Information is everywhere, (IT Consultancy) and readily accessible – our customers are online – we can’t control the message Wednesday, 22 July 2009
- 18. Wednesday, 22 July 2009
- 19. Background to AmbITion • Arts Magnet research proved arts organisations had a low technology base, lack of digital business knowledge and skills, a poor understanding of digital opportunities • Sector needed holistic digital development: • Artistic • Organisational • Business Wednesday, 22 July 2009
- 20. We asked ACE for support • Thrive! was about organisations being sustainable and resilient into 21st C - AmbITion was born • AmbITion project... • End of AmbITion project, Digital Britain report and ACE’s new focus on Digital Opportunities, digital content initiatives like 4iP: all provide a platform to talk about digital development Wednesday, 22 July 2009
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- 24. The AmbITion approach • Risk assessment • Audit • Diagnostic • Develop a formal Business Case • Managed implementation • Continuous reflection Wednesday, 22 July 2009
- 25. Why does the AmbITion approach work? • It’s not just about the technology! • It’s not just about the enlightened individual • Audit & Diagnostic is “cross-departmental” • Business cases embeds thinking and learning • Implementation is owned by the organisation • It’s scaleable • IT changes organisations Wednesday, 22 July 2009
- 26. Show me the money? • = £AmbITion consultancy + • = £0, open source/free apps • = redirected own funds • = redirected, or chose to use G4tA funds • = AmbITion funds, on strength of biz case Wednesday, 22 July 2009
- 27. What digital developments? • CRM, CMS driven websites, database integration, intranets, wifi, remote working, connectivity, ticketing, back-up • Productivity tools • Broadening digital channels and networks • HD Digital content capturing / recording kit • Upgrading networks • Content Wednesday, 22 July 2009
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- 29. Ludus Dance’s 3 uses of film Wednesday, 22 July 2009
- 30. Ludus Dance’s 3 uses of film 1. Explaining their Products Wednesday, 22 July 2009
- 31. Ludus Dance’s 3 uses of film 1. Explaining their Products 2. Explaining the Process Wednesday, 22 July 2009
- 32. Ludus Dance’s 3 uses of film 1. Explaining their Products 2. Explaining the Process 3. Engaging with their audiences Wednesday, 22 July 2009
- 33. E.g. Explaining Ludus Dance’s Products Wednesday, 22 July 2009
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- 41. Royal Liverpool Philharmonic’s key social media tools Wednesday, 22 July 2009
- 42. new opportunity: organisational / operational efficiencies Wednesday, 22 July 2009
- 43. new opportunity: monetise/fundraise differently Wednesday, 22 July 2009
- 44. “The proper artistic response to digital technology is to embrace it as a new window that is eternally human, and to use it with passion, wisdom, fearlessness and joy”. Ralph Lombeglia, MIT Wednesday, 22 July 2009
- 45. Thanks for listening! Wednesday, 22 July 2009