Hannah Rudman Tab140508

1. The document discusses how technology and changing socio-economic behaviors are impacting consumer engagement with cultural organizations. 2. It notes that consumers now want more than just attendance - they want to personalize, participate, co-produce, and create meaning. 3. The presentation argues that cultural organizations need to shift from a "push" model of marketing to more "porous" models that engage consumers through digital platforms, social media, and by making cultural content more widely available through various new distribution channels.