Webcast: Rules of Requirements
2 likes991 views
The document outlines a webinar by AIPMM featuring Scott Sehlhorst discussing the importance and rules of writing effective requirements in product management. Key principles include the need for requirements to be valuable, concise, unambiguous, verifiable, attainable, and consistent, among others. The presentation emphasizes that good requirements are essential for achieving strategic goals and successful product development.
Webcast: Rules of Requirements
- 1. AIPMM Webinar Series http://www.aipmm.com © AIPMM 2012
- 2. © AIPMM 2012 http://www.aipmm.com
- 3. Today’s Speakers Moderator: Cindy F. Solomon, CPM, CPMM Founder, Global Product Management Talk http://www.BlogTalkRadio.com/ProdMgmtTalk Twitter: @ProdMgmtTalk @startupproduct @cindyfsolomon Presenter: Scott Sehlhorst Tyner Blain http://tynerblain.com/blog/ http://www.linkedin.com/in/sehlhorst © AIPMM 2012 @AIPMM #prodmgmt http://www.aipmm.com
- 4. FEATURED PRESENTATION © AIPMM 2012 http://www.aipmm.com
- 5. The Rules of Requirements 25 September, 2012
- 6. Scott Sehlhorst Product management & strategy consultant 8 Years electromechanical design engineering (1990-1997) IBM, Texas Instruments, Eaton 8 Years software development & requirements (1997-2005) > 20 clients in Telecom, Computer HW, Heavy Eq., Consumer Durables 7+ Years product management consulting (2005-????) >20 clients in B2B, B2C, B2B2C, ecommerce, global, mobile Agile since 2001 Started Tyner Blain in 2005 Helping companies Build the right products, right 6
- 7. Why Do We Care… …About Writing Good Requirements?
- 8. Track Record (Standish Group CHAOS Report) 8
- 9. Root Cause Analysis Failure reasons Success factors Lack of user input User involvement Incomplete requirements Exec support Changing requirements Clear requirements Lack of exec support Proper planning Tech. incompetence Realistic expectations 9
- 10. Rules of Requirements 1. Valuable 7. Unambiguous 2. Concise 8. Verifiable 3. Design Free 9. Atomic 4. Attainable 10. Passionate 5. Complete 11. Correct 6. Consistent 12. Stylish
- 13. 3. Design-Free Requirements This is really about trust. The “stack” of problem decomposition alternates between requirements and design. A business is designed to focus on solving particular problems. A user designs an approach to solving problems. A product manager designs a set of target capabilities that (should) help the user and business. The engineering team designs solutions that embody those capabilities
- 14. 4. Attainable Requirements Can You Build It? Existing Team Available Technology Internal Political Environment Can You Launch It? Organizational Dependencies Legal Restrictions (National, Local, IP)
- 15. 5. Complete Requirements You Cannot Absolutely Determine Completeness Objective Assessment Have you identified all of the problems to succeed in the market? Heuristic Assessment Have you identified how to completely solve the problems?
- 16. 6. Consistent Requirements Strategic Consistency Does this requirement work in concert with others to achieve our strategic goals? Logical Consistency A requires B Must have A Must not have B Grammatical Consistency Writing with the same tone, structure, phrasing…
- 17. 7. Unambiguous Requirements Language Introduces Ambiguity When Writing Identify the user, the context, the goal Be precise in language (avoid jargon, symbols) When Reading Shared language (e.g. “must” vs. “shall”) Read The Ambiguity Handbook and you’ll be forever paranoid about misinterpretation of everything you ever write again. Ever.
- 18. 8. Verifiable Requirements Does it Have a Measurable Aspect? If not, how do you know if you delivered? Do You Know the Measure of Success? If not, how do you know what you need to deliver? Do You Have the Ability to Measure It? Aha! Time to write another requirement.
- 19. 9. Atomic Requirements Every Requirement Stands on its Own The Defining Characteristic: A Requirement Cannot Be Half-Done. It is Either Done, or Not Done.
- 20. 10. Passionate Requirements Be Excited. Be Committed. Care About Your Customers & Their Problems Your Company & Its Strategy Your Team & Their Enrichment Your Work & Its Quality Have Passion …It Will Show in Your Requirements
- 21. 11. Correct Requirements Are You Focusing on the Correct Market Segments, Customers, Problems? Do You Know That These Are the Right Requirements? Can We Achieve Our Goals Without These Requirements?
- 22. 12. Stylish Requirements Write Consistently Use Good Style And With Good Style-> The System Must… Prioritize Explicitly Intentional Perspective Ordered Backlog, not Non-Negative MoSCoW Reference, Don’t Repeat Write for Your Audience Gender Indifference Syntactic Parallelism
- 24. Thank You! Scott Sehlhorst http://twitter.com/sehlhorst Twitter http://tynerblain.com/blog Blog http://go.tynerblain.com/sehlhorst About Me http://www.slideshare.net/ssehlhorst SlideShare https://plus.google.com/110352820346292209511 Google + scott@tynerblain.com Email scott.sehlhorst Skype Agile since 2001 Started Tyner Blain in 2005 Helping Companies Build The Right Thing, Right 24
- 25. Please Join Us Again! Global Product Management Talk #ProdMgmtTalk Mondays Dec 17 Power Of Pattern Recognition For Product Success Follow http://www.blogtalkradio.com/prodmgmttalk AIPMM Webinar Series Fridays 2013 Jan 4, 2013 How Ideas Become Products: Managing Innovation Become a Product Leader! February 5 & 6, San Francisco 2 Day Intensive: Product Innovation Leadership http://www.aipmm.com/html/certification/strategic-innovation.php Startup Product Summit February 7, 2013, San Francisco Discover how to work together to develop amazing products. startupproduct.com Registration is now open! startupproduct.ticketbud.com/summit Newsletter: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/ © AIPMM 2012 @AIPMM http://www.aipmm.com