What the f**k is lean startup and why should I care?
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The document discusses the principles of lean startup methodologies, emphasizing the importance of validated learning, rapid iteration, and customer engagement in product development. Key concepts include identifying a real problem to solve, focusing on a killer value proposition, and conducting experiments to test hypotheses. The overall message is to innovate efficiently by minimizing waste and maintaining flexibility throughout the startup process.
What the f**k is lean startup and why should I care?
- 1. (And why should I care?)
- 2. where lean fits in!
- 3. business! design! technology!
- 4. business! design! technology!
- 5. “Life’s too short to build something nobody wants”! Ash Maurya, Running Lean!
- 6. “Build remark-able products”! Seth Godin!
- 7. •! Innovation requires a new approach! •! Reduce unnecessary waste! •! Maximise efforts for:! •! Learning! •! Speed! •! Focus! •! Doing not documenting!
- 10. Lean UX!
- 11. “I don’t care how smart you are. " Every design solution you put out there is a hypothesis.”! Jeff Gothelf, Proof NYC!
- 12. 3 stages of a startup!
- 13. 1! 2! 3! Problem/ solution fit !
- 14. 1! 2! 3! Problem/ Product/ solution fit ! market fit !
- 15. 1! 2! Problem/ Product/ solution fit ! market fit ! Focus: Validated learning!
- 16. 1! 2! 3! Problem/ Product/ solution fit ! market fit ! Focus: Validated learning! Experiments: Pivots!
- 17. 1! 2! 3! Problem/ Product/ Scale! solution fit ! market fit ! Focus: Validated learning! Experiments: Pivots!
- 18. 1! 2! 3! Problem/ Product/ Scale! solution fit ! market fit ! Focus: Validated learning! Focus: Growth! Experiments: Pivots!
- 19. 1! 2! 3! Problem/ Product/ Scale! solution fit ! market fit ! Focus: Validated learning! Focus: Growth! Experiments: Pivots! Experiments: " Optimisations!
- 21. “Customers don’t care about your solution. They care about their problems.”! Dave McClure, 500 Startups!
- 22. •!Find a problem or social need worth solving! •!Define your early adopters! •!Engage customers throughout! •!Continually test through iterations!
- 24. •! Have a clear vision ! •! Be flexible about how you get there! •! Craft a killer value proposition! •! Focus, focus, focus!!
- 25. "Almost every client I’ve ever worked for who is seeking greater market share has had no clear value proposition.”! Leisa Reichelt!
- 26. Startup prioritizer! What’s most important for your startup? Context is key.! There’s a finite amount of resource available!
- 28. Have I built something people want?! •! “Fake it, before you bake it”! •! Test & learn:! –! Create a prototype! –! Landing pages! –! Pricing/monetisation! •! Start with the core features (MVP)! •! Experiment, the web is your lab! •! What will you measure?!
- 29. “You don’t need code to test a software product”! Ash Maurya!
- 31. 3! scale!
- 32. You’ve launched, now what?! •! Don’t be a feature pusher! •! 80% optimising, 20% new features! •! Keep iterating! •! Time to get investment/advisors/ mentors! •! Ongoing resources & costs! •! Customer service/experience!
- 33. “It’s not iterative if you only do it once.”! Stuart Eccles, Made by Many!
- 34. What is the one metric that matters?!
- 35. “Vanity metrics make you feel good but don’t offer clear guidance on what to do.”! Eric Ries, The Lean Startup!
- 36. in summary!
- 37. 1.! Learn often, fail fast and get out of the building!! 2.!Fake it before you make it.! 3.!Start small then scale up.! 4.!Keep iterating.! 5.!Don’t lose sight of the vision. ! 6.!MVP: minimum awesome not awful. ! 7.! The web is your lab, keep testing and measuring.!
- 38. THANKS Laurence McCahill! Co-founder, Spook Studio! spookstudio.com!