LaunchIT #3 - EnGeek
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This document outlines EnGeek's solution to help users learn English vocabulary through learning Latin roots and derived words at scientifically proven intervals using an app with a chatbot. It discusses their freemium business model, traction in the English learning market, and go-to-market plan involving community building, content marketing, and paid advertising. The founders have backgrounds from Cambridge University and the University of Science & Technology.
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LaunchIT #3 - EnGeek
- 1. EnGeek Making it super easy for you to learn English vocabulary
- 2. The problem
- 3. The Solution Step 1 Learn Latin Roots with imagination memory hacks Step 2 Learn Derived Words Step 3 Recall in context at scientifically proven time intervals
- 4. Chatbot App
- 6. The Market $34.1 B 2015 2.8 B $31.9 B 2020 3.8 B English Language Learning Products Non-digital Digital
- 8. About us Linh Pham Product Owner, Marketer Cambridge University Thu Nguyen Developer University of Science & Technology
- 9. Thank you!
- 11. Go-to-market Plan Community Building Content Marketing Word of Mouth ASO Facebook Ads Publicity Stunts Press