Impact 2014 - enabling an intelligent enterprise theory and practice
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This document discusses predictive analytics and becoming a predictive enterprise. It provides examples of how predictive analytics can be used in various industries like public sector, healthcare, retail, insurance, banking, and telecommunications. It describes key capabilities needed for a predictive enterprise like accessing real-time and historical data, generating predictive models, and proactively optimizing business processes. The document also provides an example of how predictive analytics could help optimize healthcare resource management.
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Impact 2014 - enabling an intelligent enterprise theory and practice
- 1. © 2014 IBM Corporation Enabling an Intelligent Enterprise Theory and Practice Andrew Coleman IBM Integration Bus Development
- 2. © 2012 IBM Corporation 2 Why Become a Predictive Enterprise? Penalty takers are successful about 80% of the time http://news.discovery.com/human/penalty-kicks-world-cup.html
- 3. © 2012 IBM Corporation 3 What if you could foresee the outcome? 5 clues can help anticipate the right way to dive http://news.rpi.edu/update.do Direction of planted footDirection of planted foot Angle of hipsAngle of hips Balance of handsBalance of hands Height of foot striking ballHeight of foot striking ball CompareCompare
- 4. © 2012 IBM Corporation 4 predict anticipate analyze What is a Predictive Enterprise? Organisation that compares what is happening right now with past experience to predict the future so that it can anticipate the changes needed to proactively optimize the business past futurenow pre-optimize business advantage
- 5. © 2012 IBM Corporation 5 Examples of Predictive Enterprises Public sector traffic congestion Healthcare resource utilization Retail targeting clients Insurance managing risk Banking account fraud Telco customer churn
- 6. © 2012 IBM Corporation 6 What kinds of questions can be answered? Type Classify Segment Associate Enables Create forecasts based on trends Find clusters of similar things Find âodd ones outâ Find linkages Analyse sequences Examples What signals a customer leaving? How many umbrellas will we sell in the next three months in Chicago? What group of customer do we have? Which insurance claims should we investigate? Which transactions may be illegal? What products are purchased together? What is the series of clicks on my web page that leads to a sale? Can automatically select appropriate models based on goals
- 7. © 2012 IBM Corporation 7 4 Reasons to become a Predictive Enterprise Stay Competitive Manage Risk Grow Revenue Better Decisions ⹠Exceed reactive competitors ⹠Superior customer service ⹠Pro-active supply chain ⹠Avoid non-compliance and fraud ⹠Adapt in time to reduce risks ⹠Reduce unnecessary costs ⹠Discover emerging opportunities ⹠Pre-empt trends in demand ⹠Better targeting of offers ⹠Improve on intuition with real data ⹠Empower decision makers ⹠Gain fresh insights 11 22 33 44
- 8. © 2012 IBM Corporation 8 Predictive Enterprise is a game changer Not just about fast reactions â but leverages unique insights based on your treasure trove of data Sense and Respond Predictive Enterprise Outcome for business Reactive Proactive Business value based on Reaction speed Your unique insights Competitive advantage Responding faster than competitors Being able to optimize the business beforehand Bases action on Reacting to pre-defined events Insights based on real-time events + historic data Response time 2 seconds after Before it happens
- 9. © 2012 IBM Corporation 9 QWTAERHTF NBPLQFEBV T W D E P S Z U OTFHQWS AQWVGEF T T HGISNI XVJQDT Generate model Proactively optimizeAnticipate outcome EventsMobile CloudMainframe FilesProcesses Sensors PartnersDataApps Services 1001010 0110101 1101101 Sense whatâs happening across business Access relevant real-time and historic information 0100101 0010101 0101001 01010101 01010101 111010101 0101010 1010101 1010101 0010100 1000010 1101010 0101010 1010101 1010100 0001101 1110101 0100010 10101010 1010101 1010101 Five key capabilities Enabling the Predictive Enterprise
- 10. © 2012 IBM Corporation 10 MQTT EMR patient records Ward monitor Patient dashboard ClinicianMedical device I/P HL7 MQTT Twitter Predictive Enterprise â Healthcare Example Predicting Analytics Engine Deciding Rules Engine Medical device MQTT Bed Mgmt MQ Integrating Integration Bus
- 11. © 2012 IBM Corporation 11 Patient dashboard MQTT EMR patient records Ward monitor ClinicianMedical device I/P HL7 MQTT Twitter Predictive Enterprise â Healthcare Example Predicting Analytics Engine Deciding Rules Engine Medical device MQTT Bed Mgmt MQ Integrating Integration Bus
- 12. © 2012 IBM Corporation 12 Patient dashboard MQTT EMR patient records Ward monitor ClinicianMedical device I/P HL7 MQTT Twitter Predictive Enterprise â Healthcare Example Predicting Analytics Engine Deciding Rules Engine Medical device MQTT Bed Mgmt MQ Integrating Integration Bus
- 13. © 2012 IBM Corporation 13 Healthcare resource management Ward management real challenge â Many factors affect utilization of beds Delays in assigning beds affects care â Patient satisfaction, recovery time, costs Long process to free up beds â Bed blocking affects ongoing care â Organizing transport or pick up â Check out and final assessment â Drugs, equipment, prepping bed Need to anticipate resource requirements in advance Predict future utilization requirements to improve management Opportunity to take proactive steps to free critical resources
- 14. © 2012 IBM Corporation 14 IBM capabilities enable Predictive Enterprise EventsMobile CloudMainframe FilesProcesses Sensors PartnersDataApps Services 1001010 0110101 1101101 Access relevant real-time and historic information Can be realized now with todayâs technology Sense whatâs happening across business Generate model Proactively optimizeAnticipate outcome IBM SPSS Modeller IBM WebSphere Operational Decision Mgmt IBM Integration Bus IBM MQ Messaging IBM SPSS Scoring Server
- 15. © 2012 IBM Corporation 15 Predictive Enterprise â Architecture Integration Bus
- 16. We Value Your Feedback Donât forget to submit your Impact session and speaker feedback! Your feedback is very important to us â we use it to continually improve the conference. Use the Conference Mobile App or the online Agenda Builder to quickly submit your survey âą Navigate to âSurveysâ to see a view of surveys for sessions youâve attended 16
- 17. Thank You
- 18. Legal Disclaimer ⹠© IBM Corporation 2014. All Rights Reserved. âą The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBMâs current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. âą References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBMâs sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. âą If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete: Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. âą If the text includes any customer examples, please confirm we have prior written approval from such customer and insert the following language; otherwise delete: All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. âą Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g., IBM LotusÂź SametimeÂź Unyteâą). Subsequent references can drop âIBMâ but should include the proper branding (e.g., Lotus Sametime Gateway, or WebSphere Application Server). Please refer to http://www.ibm.com/legal/copytrade.shtml for guidance on which trademarks require the Âź or âą symbol. Do not use abbreviations for IBM product names in your presentation. All product names must be used as adjectives rather than nouns. Please list all of the trademarks that you use in your presentation as follows; delete any not included in your presentation. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. âą If you reference AdobeÂź in the text, please mark the first use and include the following; otherwise delete: Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. âą If you reference Javaâą in the text, please mark the first use and include the following; otherwise delete: Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. âą If you reference MicrosoftÂź and/or WindowsÂź in the text, please mark the first use and include the following, as applicable; otherwise delete: Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. âą If you reference IntelÂź and/or any of the following Intel products in the text, please mark the first use and include those that you use as follows; otherwise delete: Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. âą If you reference UNIXÂź in the text, please mark the first use and include the following; otherwise delete: UNIX is a registered trademark of The Open Group in the United States and other countries. âą If you reference LinuxÂź in your presentation, please mark the first use and include the following; otherwise delete: Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others. âą If the text/graphics include screenshots, no actual IBM employee names may be used (even your own), if your screenshots include fictitious company names (e.g., Renovations, Zeta Bank, Acme) please update and insert the following; otherwise delete: All references to [insert fictitious company name] refer to a fictitious company and are used for illustration purposes only.