Principal Component Analysis (PCA) is a technique used to reduce the dimensionality of data while retaining most of the variation in the data. It works by transforming the data to a new basis of orthogonal principal components ordered by variance. The first principal component accounts for as much of the variability in the data as possible, and each succeeding component accounts for as much of the remaining variability as possible. PCA involves calculating the covariance matrix of the data and finding its eigenvectors, which are used as the directions of the new basis. Projecting the data onto this basis gives the principal components.