Getting Analytics Out of Digital
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The document outlines ten tips for increasing the visibility of analytics within organizations, emphasizing the importance of collaboration, simplicity, and ongoing training. Key strategies include networking, starting with basic concepts, and persistence in messaging. It concludes by noting that improving analytics engagement is a gradual process that requires practice and patience.
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Getting Analytics Out of Digital
- 1. @amysample 1 Getting Analytics Out of Digital: 10 Tips to Raise the Visibility of Analytics in Your Organization Amy Sample Sr. Director, Digital Analytics, PBS Digital adsample@pbs.org @amysample #AtE15
- 2. @amysample
- 4. @amysample Digital Analytics & Insights PBS Digital Marketing Content Stations ProductSMT Corporate Marketing Consumer Insights Brand Strategy and Operations Research SMC team
- 5. @amysample Find your Super Fan
- 6. @amysample No one report to rule them all
- 7. @amysample Reduce, Reuse, Recycle… Then automate
- 9. @amysample Network with your colleagues
- 12. @amysample Show them the money
- 13. @amysample Become a sound bite
- 15. @amysample A few parting thoughts • This takes time • You can’t do it all at once • Look for opportunities to practice • Don’t be afraid