Task 10b formal proposal
- 2. CHOICE OF GENRE I have chosen House Music as my genre as I already have background knowledge of the genre as not only is it in my personal interest but also its very popular today in society. Therefore, I would know what would be expected in a House Music magazine referring to both articles (i.e. reviews and interviews), imagery (bright and colourful) and connotations (nightlife and festivals). The other reason for choosing this genre was the massive possible market for it, for example TomorrowLand; the worlds largest electronic dance music festival sold out 180,000 tickets within less than 2 hours and an addition at some moments there were 2,000,000 people on the online waiting list. These figures along with income revenue of £136 million from Ministry of Sound, a big house music brand shows the market scale.
- 3. MY TARGET AUDIENCE From my research, I have found out that the main target audience associated with House Music is usually young males, but to make my magazine stand out more I have decided to oppose this and make my magazine appeal to both young males and females. Ages ranging from 16-20, as I believe this is the most appropriate age range to be involved with loud and fast paced House Music, in addition because I too fall into this age range, I have an advantage as I would know what type of material my age range are looking for. I have not specified an ethnic group as I think the genre appeals to all and it would be hard to distinguish.
- 4. TITLE OF MAGAZINE I have chosen my magazine name to be IN THE MIX, this is because not only does it fit well with my genre (ie dj-ing and mixing tracks) but also suggested involvement as ‘you’re now in the mix’. In addition, it also is very close to the lead selling House Music Magazine, mix mag which allows for market confusion and is much like the relationship between NME and Q’s style. If it looks alright, I will keep the first two words the same colour but then change the colour of each letter of the word ‘mix’ to represent the mixture. Because the title is short this enables me to use a smaller version on each page of my magazine. The font should be bold and if possible I will try to modify one of the letter I’s to include a record to show that this magazine is associated with my chosen genre. I also would also like the font to resemble the style of hand writing which shows informality which is what was a key apparent feature found out in my audience research requirement. Finally, I am not aware of another magazine with the same name, however there is a DJ merchandise store with the same name and they have a really good logo which I could use to base my possible logo on, if required.
- 6. INITIAL IDEAS FOR MY CONTENTS PAGE I will include both title and the word ‘contents’ in a header, top right. These two will be in different colours to contrast against each other. I will divide my page into a 2 column layout, the left being the widest allowing room for an editors note and large image, the other column for feature bands with an appropriate image and then a banner at the bottom to inform the audience of key articles, no pictures will be featured in this section. Page Numbers and Content will be also different colours to again contrast against each other, although not decided on these colours yet, I am adamant that the black ground be black to not only represent associated nightlife but also so that any text is easy to read. As already mentioned the large image, will not be of the same person or environment of the initial cover image and the other smaller image will be of one of the bands featured in my band list contents, preferably female as other pictures featured so far are male Hopefully my magazine contents page should resemble something of the magazine ‘Mix Mag’.
- 7. INITIAL IDEAS FOR MY ARTICLE For the double page spread, I intend to do a review of a ‘theoretical’ DJ set with the featured cover artist. It will be dominantly text based as I do not see much point in buying a magazine with no established content. If possible and if it looks good, I will use a photo as the background across both pages with overlaying text, but if not suitable then I will devote one page to the image and the other to text. In this case also I will include another image within in the copy rather than making it one big chunk of text which on appearance would discourage reading. As I have not yet decided on the image content, I can not specify what shot type I will use. A title and subheading will also be used in production and this will be spread across both pages on either layout solution. I will also make sure I use a pretty plain font to ease reading and use a drop caps feature and need to remember to follow through with my house colours.