Growth Marketing Strategies to Hacking the Customer Journey
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The document outlines an agenda for a growth marketing event featuring speakers from Instapage and Autopilot, focusing on strategies for attracting, converting, and nurturing customers through automation. Key topics include using low-cost channels for retargeting, best practices for landing pages, and the benefits of systematic nurturing to enhance customer journeys. The event also includes a grand prize drawing and various discussions on effective marketing strategies.
Growth Marketing Strategies to Hacking the Customer Journey
- 1. 1 The Growth Marketers’ Guide to Hacking the Customer Journey
- 2. 2 MEET THE SPEAKERS Tyson Quick CEO, Instapage @tysonquick #GrowthMarketing Guy Marion CMO & Growth, Autopilot @guy_marion Michael Sharkey CEO and Co-founder, Autopilot @michaelsharkey
- 3. 3 2:00 PM Welcome 2:15 PM Attract and retarget new visitors through low-cost channels 2:45 PM Convert visitors to leads with targeted landing pages 3:15 PM 15 minute break AGENDA #GrowthMarketing 3:30 PM Nurture signups to a sale with automation 4:30 PM How Autopilot uses Autopilot to grow 5:15 PM Wrap up 5:30 PM Networking
- 4. 4 CREATE THE BEST CUSTOMER JOURNEY & WIN! #GrowthMarketing Grand prize • Instapage 1 year FREE • Autopilot 1 year FREE • Narrative Clip Runner up • $100 Amazon gift card
- 5. 5 Creating a wow customer journey
- 7. 7 GROWTH MARKETING JOURNEY #GrowthMarketing Clicks the ad and visits your website Enters your retargeting funnel Enters your trial journeySigns up for free trial Requests more dogs Sees retargeting ad Try DogToday free Lonely? Becomes a customer Why dogs are the cure for loneliness http://autop.co/1ev56jB DogToday Sees a sponsored ad on Facebook
- 8. 8 Attract and retarget visitors through low-cost channels
- 9. ABOUT INSTAPAGE Instapage makes building and A/B testing landing pages simple #GrowthMarketing
- 10. 10 PROMOTE CONTENT ON HIGHLY TARGETED, LOW CPC CHANNELS #GrowthMarketing Target by: Demographics | Interests | Behavior | Hashtags | Product Preferences
- 11. 11#GrowthMarketing HOW DOES RETARGETING WORK? Retargeted consumers are nearly 70% more likely to make a purchase compared to non-retargeted consumers 1) A visitor comes to your website 2) They leave before converting 3) Retargeting ads are displayed around the web 70%
- 12. 12 DISPLAY & SEARCH RETARGETING #GrowthMarketing • Benefits focused • Strong call-to-action • Bid up by 30-40%
- 13. 13 RETARGETING TIPS #GrowthMarketing Set frequency caps to avoid banner fatigue Rotate offers to keep CTR high Know what days and times have the highest conversion rates Align your cookie duration with your buying cycle
- 14. 14 Demo Time
- 15. 15 Convert visitors to leads with targeted landing pages
- 16. 16 BEST PRACTICES FOR HIGH PERFORMING LANDING PAGES #GrowthMarketing A/B split test Focus on one main goal Buttons - bigger, louder, cooler Personal call-to-action phrases Testimonials & trust indicators And of course, the most important guiding principle: Keep it simple
- 18. 18 Keep on Instapaging & take a 15 minute break
- 19. 19 Nurture signups to a sale with automation
- 20. ABOUT AUTOPILOT The easy and visual way to automate customer journeys with email, in-app messaging, sms, and postcards
- 21. 21 65% feel marketing can do a better job staying in touch WHY AUTOMATE YOUR MARKETING? #GrowthMarketing
- 22. 22 CONSUMER EXPECTATIONS ARE CHANGING of consumers are turned off by generic marketing 72% #GrowthMarketing
- 23. 23 LET’S CREATE THE DOGTODAY NEW USER EXPERIENCE #GrowthMarketing Our objective is to get our new users to signup, download our app, and order their first dog within 24 hours. VerificationSign up Orders first dog
- 25. 25 Submit Your DogToday Page https://instapage.com/event
- 26. 26 How Autopilot Uses #Autopilot to Grow
- 27. 30% - 50% of sales leads are not ready to buy ACCELERATE GROWTH WITH NURTURING #GrowthMarketing Paid Lead Organic Lead Evaluate Customer Nurture Machine Re-activated Lead 70% 20% 10% % of Monthly Leads
- 28. 28 RESULTS SUMMARY #GrowthMarketing Customer journey marketing drives revenue Personalized onboarding increases conversion rates Systematic nurturing resurfaces lost leads Upsell opportunities exist High NPS customers will renew and refer 10% - 20% increase in top line revenue 25% - 100% increase in engagement Reactivate 2% of old leads by nurturing 87% of customers share great experiences Drive 3% - 5% expansion from journeys #GrowthMarketing
- 29. 29 ACQUISITION METRICS #GrowthMarketing Attract Land RetargetConvert Growth Marketing cost-per-click (CPC) cost-per-lead (CPL)% form completed activation % conversion % average sales price (ASP) Cost Per Acq. (CPA)