New Media Class Session 7 Ss
4 likes502 views
The document discusses a marketing course focused on microblogging and widgets, including an overview of Twitter and other platforms. It outlines assignments such as campaign analysis and blogging goals, emphasizing the importance of video marketing in reaching different customer segments. Additionally, it provides examples of successful microblogging strategies and the use of widgets to enhance online engagement.
New Media Class Session 7 Ss
- 1. Marketing via New Media Microblogging and Widgets Becky Carroll, MBA UCSD Extension Summer 2008
- 2. Tonight’s Topic: Microblogging Go over midterm Review last week’s homework Microblogging: focus on Twitter Widgets overview Time for project work!
- 3. Homework Assignment #5 Video Marketing Review the presentation for tonight. Choose one of the campaigns in the presentation, or pick another one from the book/web. Is using video good for their brand? Will it reach out to new customers, existing customers, or both? Could it be more effective? Be sure to explain your answers. Blog: Write at least one more post! Write up your blog goals. What are you hoping to accomplish? Who are you targeting? Do you plan to continue your blog beyond the class?
- 4. What are your customers doing?
- 5. Microblogging What is it? Frequent, brief messages, usually from the web or a cell phone (140 characters or less) Similar to “What am I doing” or status on Facebook, Bebo, LinkedIn Examples of microblogging platforms: Twitter, Pownce, Jaiku, Plurk
- 7. Twitter http://twitter.com/amazondeals http://twitter.com/comcastcares http://twitter.com/zappos Bbgeeks case study (small biz with results) – sugarrae http://www.dell.com/twitter Plurkshops http://plurkshops.com/?p=14 http://www.plurk.com/p/1i2s9
- 8. Twitter case study Signed up in Dec 2007; some linking and tweets About 100 followers for 4 months or so More organized approach April 2008 Assigned someone to @bbgeeks Job: Blackberry troubleshooter first, bbgeeks evangelist second Used Summize to find Blackberry users on Twitter and follow them Got involved, a few promos and “Twitter only” discounts
- 9. Twitter examples http://twitter.com/amazondeals http://twitter.com/comcastcares http://twitter.com/zappos http://www.dell.com/twitter Plurkshops http://plurkshops.com/?p=14 http://www.plurk.com/p/1i2s9
- 10. Twitter J Owyang Twitter vs Friendfeed http://friendfeed.com/e/6ad637be-63bd-40d3-a157-b7d401d235fc/So-many-are-getting-it-wrong-it-s-Twitter-AND/ Twitter as customer service tool http://technomarketer.typepad.com/technomarketer/2008/02/twitter-the-ult.html Twitter brand index http:// blog.fluentsimplicity.com /twitter-brand-index/ Twitter as beginner http://www.problogger.net/archives/2008/07/26/twitter-for-beginners-5-things-to-do-as-a-new-twitter-user/
- 11. What Can Widgets Do? Definition: embedded code in an html page What do they do? - Mini-applications that can sit (be embedded) on websites, often social networks (also on desktops) Helps reach consumers where they spend their time!
- 12. Widgets and their uses http://beth.typepad.com/beths_blog/2008/06/more-about-widg.html
- 13. Even B2B companies use them
- 14. Homework Assignment #6 Blog: Write at least one more post! Link to others Final Project: Start outlining ideas for WeRock4Kids Create questions for client if needed Remember, no class next week!