Exploring Libraries (...and our Users) in the Web 2.0 Realm
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The document discusses the concepts of Web 2.0 and its implications for libraries, emphasizing the need for adaptation and user engagement through tools like RSS and blogs. It outlines key Web 2.0 principles such as collaboration, sharing, and user feedback, which can improve library services and reach new users. Additionally, it highlights various case studies and trends in library practices related to Web 2.0 technologies.
Exploring Libraries (...and our Users) in the Web 2.0 Realm
- 1. Exploring Libraries (...and our Users) in the Web 2.0 Realm Brian C. Gray Librarian - Engineering, Math, & Statistics Case Western Reserve University bcg8@case.edu NORASIST Annual Meeting Tuesday, October 24th, 2006
- 2. Today •What is Web 2.0 •Why should we care •Library 2.0 •Our users
- 3. My Interest in Web 2.0 • Teach RSS workshop at KSL • Contribute to 3 Case KSL blogs • ALA Library 2.0 participant • ALA LAMA Web Coordinator – Blogs, RSS, Wiki, Communities • Workshop proposal pending with KSU SLIS • Regular IM user • Non-tech person that likes to “play”
- 4. Reasons Why You Must Care • Online competition to libraries • Alternative method of marketing • Alternative method of communication • Alternative publishing practices • User awareness • Efficiency • “Buzz” word right now • Users are unaware or are creating alternatives to library resources
- 6. Coined by O'Reilly Media (2004)
- 7. What Is Web 2.0, Design Patterns and Business Models for the Next Generation of Software Tim O'Reilly, 09/30/2005
- 8. WEB 2.0 Concepts (Mindset) Key concepts or focus points: – Collaboration – Sharing – Ownership – Creation – Web-based rather than software based – Data/information – Social – Connections/relationships – Trust
- 9. WEB 2.0 Concepts – Enrichment – Personal data – Participation – Decentralized – User “tagged” or defined – Experience – Services – Remixable – Behavior
- 10. Library 2.0 • Coined by Michael Casey on his blog LibraryCrunch • Some library contributors: – Stephen Abram – John Blyberg – Michael E. Casey – Jenny Levine – Paul Miller – Michael Stephens
- 11. Library 2.0 Concepts • Delivery • Constant and purposeful change • Adaptation • User designed • User created • Participation • User feedback • 2-way information • Reaching new users
- 12. Warnings (or Thoughts) • What do users want? • Investment in technology and/or time • What do users expect? • What are users doing on their own? • How can users contribute?
- 14. Do you recognize RSS?
- 15. KSL RSS Feeds
- 17. RSS Changing Our Patrons • Moving away from email & listservs • Current Awareness • “Pull” rather than “Push” • Sharing everything • Privacy? • Speed • Few years ago…”If not on the Internet, it is not legitimate” • Is RSS the next thing patrons use to judge products & services?
- 18. Blog Considerations • Purpose – Announcements and/or discussion? • Open or no commenting? • Moderation? • Tracking/pinging • Spam prevention • Single or multiple authors • How often are entries added? • Legal considerations (non-profit status, advertising, organizational policies, etc.)
- 19. 2006 Workplace E-Mail, Instant Messaging & Blog Survey American Management Association: • 8% of organizations operate business blogs • 55% of business blogs ‘facing out’ for customers and other third parties to read • Less than 2% of organizations assign a lawyer or other responsible party to review employees’ entries • Nearly 2% have fired workers for offensive blog content - including posts on employees’ personal home-based blogs
- 23. ALA LAMA’s New Blog
- 32. Blog Based OPAC • Casey Bisson • WPopac: An OPAC 2.0 Testbed • WordPress based, so already have access to more programmers than the ILS vendors combined
- 35. Patrons Blogging About Libraries
- 43. St. Joseph County Public Library
- 61. 2006 Workplace E-Mail, Instant Messaging & Blog Survey American Management Association: • 35% of employees use IM at work • Only 31% of organizations have IM policy in place • 13% retain IM business records • 2% have dismissed workers for inappropriate instant messenger (IM) chat • 50% of workplace users downloading free IM tools from the Internet - a dangerous practice that 26% of employers aren’t even aware of
- 67. Other Library 2.0 • Gwinnett County Public Library (GCPL) in Lawrenceville, GA, has launched a successful downloadable music, video, and audio book service. • GCPL held a very successful teen band competition in 2005 as part of its Year of the Teen. • The Cecil County Public Library in Elkton, MD, offers Teen Game Nights.
- 71. What is Web 2.0 and How Will Technical Writers be Impacted • Web 1.0 – “surfing” – Content within a specific space • Web 2.0: – Decentralized – Granular – Syndication – Web as a “platform” “Long Tail”