library 2.0
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The document summarizes key concepts of Library 2.0, which focuses on user-driven services and participation. It discusses how user behaviors and expectations have changed with new technologies. Library 2.0 emphasizes interactivity, user contributions, and treating information as a conversation. The document provides examples of Library 2.0 tools and services like blogs, wikis, tagging, and IM that can increase user engagement and participation. It offers guidance on starting a blog or IM reference service for a library.
![Library 2.0 Cookbook A commonsense guide to those perplexing but intriguing new technologies you keep hearing about K.G. Schneider October 2006 [email_address] http://freerangelibrarian.com](https://image.slidesharecdn.com/library-20-18639-9134/85/library-2-0-1-320.jpg)
![A Sampling of 2.0 Readings Web 2.0 What is Web 2.0? http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html Library 2.0 Jennifer Macaulay, “ Library 2.0 Roundup ,” Life as I Know It, October 2006 Robert McDonald, Opening Keynote Address [Library 2.0], ER&L 2006 Conference Paul Miller, “ Coming Together around Library 2.0 ” DLib Magazine, April 2006 Michael Stephens, “Web 2.0 and Libraries: Best Practices for Social Software” Library Technology Reports , 42:4, Jul/August 2006 Signage Library Signs Flickr Group: http://www.flickr.com/groups/79623799@N00 Going from No to Yes “ No, I can’t help you” http://librarygarden.blogspot.com/2006/06/hi-no-i-cant-help-you.html The No Log: http://librarygarden.blogspot.com/2006/05/tip-4-keep-no-log-aka-steal-this-post.html Podcasting Learning to Speak http://www.higheredblogcon.com/index.php/learning-to-speak-creating-a-library-podcast-with-a-unique-voice/ Library 2.0 Gang (weekly L2 podcasts) http://talk.talis.com Mashups Shifted Librarian reviews winners: http://www.theshiftedlibrarian.com/archives/2006/09/13/mashing_winners.html](https://image.slidesharecdn.com/library-20-18639-9134/85/library-2-0-68-320.jpg)
library 2.0
- 1. Library 2.0 Cookbook A commonsense guide to those perplexing but intriguing new technologies you keep hearing about K.G. Schneider October 2006 [email_address] http://freerangelibrarian.com
- 2. Where we will go today Library 2.0: What it is and why you care Basic Library 2.0 Advanced Topics
- 3. Part 1: What it is and why you care
- 4. The Changing User Cell phones Texting Always-on Multi-tasking Expectation of fast delivery Self-service information Believe it’s all on the Web Gaming Virtual realities High transparency (MySpace etc.) Online photo sharing Continuous partial attention (q.v. Nathan Torkington, O’Reilly) Less TV, more online news and blogs
- 5. Globally Online… Source: Pew Global Attitudes Project, a project of the Pew Research Center
- 6. Changed Perceptions “Sixty-nine percent of respondents feel that information from a search engine is at the same level of trustworthiness as a library information source.” — OCLC, 2005
- 8. The barn door is open… “Ninety-three percent of the total U.S. respondents said No, they do not trust the information more if they pay for it. This attitude was consistent across all geographic regions surveyed and library card holder status.”
- 9. How people verify information… “ Librarians are rated as the least-used cross-referencing source for validation, at 16 percent of all respondents.” “Sixty-five percent of respondents judge the trustworthiness of electronic information sources by cross-referencing to other sources.”
- 10. But … “59 percent of respondents indicate they use recommendations from a trusted source.”
- 12. Don’t assume library users have different attitudes…
- 13. Library 2.0: Terms and Concepts
- 14. From Tim O’Reilly, “What is Web 2.0”: syndication --> stickiness tagging ("folksonomy") --> directories (taxonomy) wikis --> content management systems participation --> publishing web services --> screen scraping cost per click --> page views search engine optimization --> domain name speculation upcoming.org and EVDB --> evite blogging --> personal websites Wikipedia --> Britannica Online Napster --> mp3.com BitTorrent --> Akamai Flickr --> Ofoto Google AdSense --> DoubleClick Web 2.0 Web 1.0
- 15. Key Web 2.0 expressions Disruption Radical trust User as contributor Rich user experiences User behavior not predetermined
- 17. From the O’Reilly piece: “A core concept of Web 2.0 is that people are the content of sites . That is, a site is not populated with information for users to consume. Instead, services are provided to individual users for them to build networks of friends and other groups (professional, recreational, etc.). The content of a site then, comprises user-provided information that attracts new members of an ever-expanding network .”
- 18. 2.0-style Service Examples Wikis Skypecasts Community citation services Community photo services Community book services Blogging User tagging Folksonomies User comments User ratings RSS feeds Feed aggregators
- 19. Amazon as Web 2.0 Done Right
- 21. Other Websites with 2.0 Characteristics Flickr eBay De.licio.us Second Life CiteULike Librarything Connotea LiveJournal MySpace Technorati Netflix
- 22. User services are core --> ILS is core operation Focus on finding the user --> Focus on bringing ‘em in Mission focus is outcome --> Mission focus is output Flexible, adaptive modules --> Monolithic applications Information as conversation --> Information as commodity Broad range of options --> Limited service options Easy = smart systems --> Easy = dumb users Team-built blog --> Print newsletter mailed out Amazon-style comments --> “ Read-only” catalog Globally available services --> Walk-in services User tagging --> Preorganized ILS Library suggestion box --> Collection development Open stacks --> Closed stacks L 2.0 L 1.0
- 23. 2.0 Terms Biblioblogosphere (jocular): The world of library blogging Blog : from web + log: an easily-updated web diary/journal Blogosphere : the larger world of blogging Chat : IM (instant messaging): interactive, real-time, text-based conversation Comment : A user contribution to an entity Folksonomy : ad-hoc taxonomies generated for online content Long Tail : Podcast (from iPod + cast): an RSS-distributed audio file, usually MP3 Post : an entry on a blog Mashup : two or more services combined into a third Radical trust : allowing users to drive/define services and content Rating : an assessment, usually online, such as four stars for a book Remix : mixing two or more pots of content to get a third RSS : Really Simple Syndication—enables rapid republication, or syndication, of web content (text, video, audio, etc.) Tag : a keyword or phrase used in a folksonomy Tag cloud : a visual representation of part of a folksonomy Vlog : video blog
- 24. Key Library 2.0 Concepts The library is everywhere* The library has no barriers* The library invites participation The library uses flexible, best-of-breed, component-based systems The library is a human-centered organization * Also stated as the concept of the library as a place of unrestricted access to information (McDonald, 2006)
- 25. One View of Library 2.0 “ Any service, physical or virtual, that successfully reaches users, is evaluated frequently, and makes use of customer input is a Library 2.0 service. Even older, traditional services can be Library 2.0 if criteria are met. Similarly, being new is not enough to make a service Library 2.0.” — Michael E. Casey and Laura C. Savastinuk, Library Journal , September 1, 2006
- 26. Common Traits of 2.0 Services Interactivity Respects and leverages user contributions Complementary/compatible/cross-referential Treats information as a conversation Emphasis on ease of use Sharing—use/reuse/remix/mashups encouraged
- 27. Another angle on 1.0 versus 2.0… Library 1.0 is a pull model Acquire / store / lend / find Library 2.0 is a push model Acquire / store / broadcast / converse
- 28. One more thought… As Ann Lipow of UC Berkeley often said, it is the library, not the user, that is remote. Library 2.0 is about bringing the library closer to the user.
- 29. Library 2.0 Concepts, Expanded
- 30. Blog: like a personal newspaper Easy to use Free (at basic level) Easy to stay updated Encourages sharing and engagement
- 31. Blog Examples Darien Public Library Movie Blog Albertsons Library Blog The Night Blog (project blog) Personal library blogs: Tame the Web Feel-Good Librarian Staff blogs Also see Karen’s favorite “ biblioblogs ”
- 32. Flickr: photo sharing Easy to use Free (at basic level) Easy to stay updated Encourages sharing and engagement
- 33. IM (Instant Messaging): Easy to use Free (at basic level) Encourages sharing and engagement LOL… bcnu
- 34. Uses for IM Inter-staff communications – a great way to start Reference to your public/clients Communication with other professionals
- 35. Tagging (Example from LibraryThing)
- 37. YouTube Easy to use Free Easy to stay updated Encourages sharing and engagement
- 38. RSS/Aggregators Easy to use Free (at basic level) Easy to stay updated Encourages sharing and engagement
- 39. Wiki
- 40. Other Tools Second Life (virtual reality) de.licio.us (social bookmarking) Podcasting Vlogging Screencasting Connotea, CiteULike (social citation)
- 41. Entry-level Library 2.0 “ For many, a realistic start means embracing some inexpensive, even free new technologies.” — Casey and Savastinuk, LJ, 9-06
- 42. Topics Reading blogs (RSS/aggregators) Creating and maintaining blogs Establishing an IM presence Flickr Podcasting YouTube Including RSS feeds in other media
- 43. Starting with Library 2.0 Pick three things you can do Write a plan and procedure (no more than one page each) Mission, target audience, projected outcomes, time, cost, key players, tools, training, how-to Accomplish one at a time Measure, adjust, measure again, and put your effort behind the best one
- 44. Reading blogs (RSS) Really Simple Syndication Find an aggregator (reader) you like Bloglines is great: free, easy, Web-based Google, Yahoo, MSN, and Firefox also support feeds Find library blogs Find non-library blogs Don’t get bogged down in staying “caught up”
- 46. Sample Library Blogs Papercuts: http://papercuts.tscpl.org/ Icarus: http://santafelibrary.blogspot.com/ Roland Institute Library: http://blogs.law.harvard.edu/rihlib/ Stark County Law Library: http:// temp.starklawlibrary.org /blog/
- 47. Blogging without a Blog: Tools for Incorporating RSS on your Website Hosted tools requiring little or none of IT’s help: Feed2JS, Feedroll , RSS Digest Tools for your techies to implement: Blogfeed, LastRSS.php, RSS Feed Magic, Feed on Feeds, RSS Mix, Magpie
- 48. Starting a blog: five questions How much time can you devote to it? Who will maintain it? Who is it for? What is its purpose? Do you know where you last saw your digital camera?
- 49. What product? Four quick ideas You have server access or a cheap web account, and a techy of moderate skill: Wordpress (free, open source) or Movable Type (inexpensive, good plugins) You can’t host the blog locally, and/or do not have technical assistance: Blogger (free) or Typepad (not free, but much nicer features)
- 50. What to look for in blog software Ease of use Easy to customize Provides RSS or Atom feeds Look for feeds that support media enclosures if you plan to do podcasting Integration with other social software (Flickr, YouTube, etc.) Very easy to blog from Flickr to Movable Type and Wordpress Support for multiple users Also consider access control (permissions) if you are going to “tier” the editing
- 51. Finding Time for Blogging You don’t need to blog every day, as long as it’s consistent and frequent Assign a different person every day… and/or Assign a time allotment and/or Use “found content”
- 52. Found Content on Library Blogs New acquisitions Top reserves Program events posted elsewhere Photos of displays and activities (be careful with photos of library users—you may need permission)
- 53. Starting an IM service Pick a simple, mnemonic screen name and register it with every service your users use (probably AIM, MSN, and Yahoo) Install the service on every staff computer Can use a client such as Trillian Tirelessly and creatively promote the screen name Use “away” messages religiously
- 54. Flickr One of several photo services—reputed to be the most popular The easiest 2.0 service to get started with Regular Flickr users quickly find one another
- 55. Flickr Examples Murder by the Book Library Storytime Van Harry Potter Day
- 56. Flickr supports… Simple picture uploading Picture tagging Contacts and groups Comment capability Blogging directly from Flickr
- 57. Starting a Wiki Install your own (such as Mediawiki) — or — Use a hosted product (e.g. pbwiki)
- 59. Wikis: collaborative content for… Library subject guides Style manuals Conference guides Encyclopedic-style content
- 61. Library 2.0: Advanced Topics Mashups, the Long Tail, the Dreaded Catalog, Measuring Success, and everything else
- 62. Mashups & Remixes Two services combined into one
- 63. Exploding the Catalog: Key Questions How are our users actually finding information (or trying to find information)? Is the catalog a starting point, a destination, or an intermediary service? How can we do a better job of presenting a unified but coherent interface to our books, journals, and other media—and should we? Do we need MARC? Should we continue cataloging "the way we have always done it" or should we examine the costs and benefits of current practices and put our money elsewhere?
- 64. The catalog is never the whole picture in the information experience Books Articles Websites Preprints Conference proceedings Videos Blogs Email list traffic…
- 65. Search results, Queens Library, lolita
- 66. Grokker search: lolita
- 67. The Library is a Human Organization Avoid “no” Keep signage positive Evaluate policies and procedures Engage the library team!
- 68. A Sampling of 2.0 Readings Web 2.0 What is Web 2.0? http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html Library 2.0 Jennifer Macaulay, “ Library 2.0 Roundup ,” Life as I Know It, October 2006 Robert McDonald, Opening Keynote Address [Library 2.0], ER&L 2006 Conference Paul Miller, “ Coming Together around Library 2.0 ” DLib Magazine, April 2006 Michael Stephens, “Web 2.0 and Libraries: Best Practices for Social Software” Library Technology Reports , 42:4, Jul/August 2006 Signage Library Signs Flickr Group: http://www.flickr.com/groups/79623799@N00 Going from No to Yes “ No, I can’t help you” http://librarygarden.blogspot.com/2006/06/hi-no-i-cant-help-you.html The No Log: http://librarygarden.blogspot.com/2006/05/tip-4-keep-no-log-aka-steal-this-post.html Podcasting Learning to Speak http://www.higheredblogcon.com/index.php/learning-to-speak-creating-a-library-podcast-with-a-unique-voice/ Library 2.0 Gang (weekly L2 podcasts) http://talk.talis.com Mashups Shifted Librarian reviews winners: http://www.theshiftedlibrarian.com/archives/2006/09/13/mashing_winners.html
- 69. Citations, Continued Measurement Five Factors for User-Centered Services: http://tametheweb.com/2006/01/5_factors_for_user_centered_se.html Advanced Topics K.G. Schneider, Toward the Next-Gen Catalog , ALA Techsource Blog, October 2006 Ethics K.G. Schneider, The Ethical Blogger , Library Journal, April 15, 2005
- 70. Please Remix/Reuse/Share! This presentation, Library 2.0 Cookbook, may be used for your library or organization without further request from the author. Please feel free to use it in whole or in part, incorporate it into another presentation, quote from it, snag the images, etc. A citation to this presentation, Library 2.0 Cookbook, with a nod to the original author, Karen G. Schneider, would be greatly appreciated.