The document discusses the components and purpose of personal web environments. A personal web environment typically includes a capability component like a portfolio website showcasing skills, and a social networking component like a blog. Companies are creating web environments to stimulate discussion around their brand and harvest customer insights. The project requires developing and maintaining a blog demonstrating activities, knowledge of trends in media/graphics, to promote skills and gain recognition in the fields. The blog should be dynamic and of interest to readers through articles, software reviews, project comments, and site recommendations.