How to work with bloggers
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The document provides strategies for collaborating with bloggers to effectively promote events through word-of-mouth marketing, emphasizing the importance of engaging and equipping fans and influencers. It includes guidance on identifying suitable bloggers, compensation considerations, and leveraging social media platforms for event visibility. Key recommendations also highlight the use of specific messaging, assets, and interactive elements like contests and live coverage to enhance engagement before and during the event.
How to work with bloggers
- 1. Working with Bloggers To Promote Your Event Bess Auer GottaGetBlogging.com
- 2. FLBlogCon Blog Talk TV GottaGetBlogging Florida Swim Network
- 3. @Bess_Auer Come to My Event! Come to My Event! Come to My Event! Come to My Event! Come to My Event! Marketing
- 4. @Bess_Auer Engage, Equip, Empower Empower them to spread word Engage fans Equip them with your event info Current Fans + Their friends Paid Influencers Your website Your social media Your emailings Marketing
- 5. Organic, word-of-mouth marketing 92% of consumers believe word-of-mouth marketing over all other forms of advertisement. @Bess_Auer I just heard about this great event… can’t wait to go! Who else is headed to this great event? I’ll be there all weekend! Marketing
- 6. @Bess_Auer Identify the Right-Fit Bloggers Your Target Audience = Blog’s Readership Your event = Blog Topics Location? Finding Bloggers
- 7. @Bess_Auer Locate Those Bloggers Google Twitter Instagram Blogger directory Competitors’ postings Finding Bloggers
- 8. @Bess_Auer A Blogger’s Influence Finding Bloggers
- 9. @Bess_Auer A Blogger’s Influence Numbers don’t tell the whole story Engagement Look at blog posts Contact/About/Media Kit Look at social media channels Finding Bloggers
- 10. X
- 13. Contract Considerations Grant permission to use your logo and other assets Be granted the right to repost the blog post/photos/videos Stating and following all FTC disclosures Confirming at all work is original Meeting all due dates Refraining from false or misleading statements Reflecting well upon your brand in the spirit of the campaign Finding Bloggers
- 15. Campaign
- 16. Campaign Essential event information Assets (photos, video, logos) Pre-made graphics (think social) Specific messaging Hashtag Posting due dates
- 17. Apps: Facebook Instagram Twitter Snapchat Email Browser: Facebook Banner ads Blog posts Pinterest Email Apps & Browser: Reading of longer posts - digital fold is key Postings
- 18. Postings
- 19. 640 x 640 px Postings
- 20. Before Actively tweet, favorite, and repost Be available socially to answer questions Make the hashtag visible - Tagboard, etc. Blogger give-aways Consider social media contests leading up
- 22. During Actively tweet, favorite, and repost Be available socially to answer questions Make the hashtag visible - Tagboard, etc. Periscope, live stream Capture the event! Photos, video, live blog
- 23. Fun Idea: Red carpet-style coverage During Behind the scenes coverage
- 24. During katch.me
- 25. After Actively tweet, favorite, and repost Respond to everyone Create recap videos Ask bloggers for testimonials #tbt and flashback posts
- 26. Need help?