How to Make
More Money
with Your Blog
in 2018
Remember the
PARETO
PRINCIPLE?
80% of our
PRODUCTIVITY
20% of our
EFFORT
comes from
80% of our
PRODUCTIVITY
20%
Focus on that
20%
What is that
for you?
?
2017 Blog Content Calendar Spreadsheet
Get my
Let’s start with your
CONTENT
Do a Content Analyisis
WWW.BECOMEABLOGGER.COM
Not all content are created equally.
How do you know
what works
How do you know
what works
and
what doesn’t?
1. Google Analytics
1. Google Analytics
• Behavior > Site Content > All Pages
1. Google Analytics
• Behavior > Site Content > All Pages
• Set the time range to all of 2017
1. Google Analytics
• Behavior > Site Content > All Pages
• Set the time range to all of 2017
What does this show you?
1. Google Analytics
• Behavior > Site Content > All Pages
• Set the time range to all of 2017
What does this show you?
This will tell you what blog posts
received the most visits.
2. Google Search Console
2. Google Search Console
• Search Traffic > Search Analytics
2. Google Search Console
• Search Traffic > Search Analytics
• Click: Clicks, Impressions, CTR and Position.
2. Google Search Console
• Search Traffic > Search Analytics
• Click: Clicks, Impressions, CTR and Position.
• Set the time range to the last 90 days
2. Google Search Console
• Search Traffic > Search Analytics
• Click: Clicks, Impressions, CTR and Position.
• Set the time range to the last 90 days
What does this show you?
2. Google Search Console
• Search Traffic > Search Analytics
• Click: Clicks, Impressions, CTR and Position.
• Set the time range to the last 90 days
What does this show you?
This will give you a very detailed report of how people are
finding you in Google.
3. Buzzsumo (optional)
3. Buzzsumo (optional)
• Great tool (but expensive) for
checking to see which of your content
has been shared the most on social
media.
3. Buzzsumo (optional)
• Great tool (but expensive) for
checking to see which of your content
has been shared the most on social
media.
• With a free account, you can see your
top five pieces of content.
4. Conduct a survey
4. Conduct a survey
• If you have an
audience, send out
a survey.
4. Conduct a survey
• If you have an
audience, send out
a survey.
ASK what
they want.
No audience yet?
No audience yet?
No problem.
No audience yet?
If you understand who you’re targeting,
you can find out what content they are looking for.
No problem.
No audience yet?
If you understand who you’re targeting,
you can find out what content they are looking for.
No problem.
• Visit other blogs in your niche and
see what content is working for
them.
No audience yet?
If you understand who you’re targeting,
you can find out what content they are looking for.
No problem.
• Visit other blogs in your niche and
see what content is working for
them.
• Or visit Facebook groups and see
what questions people are asking.
Take Action on Content
WWW.BECOMEABLOGGER.COM
1. Optimize your top-performing content
WWW.BECOMEABLOGGER.COM
1. Optimize your top-performing content
WWW.BECOMEABLOGGER.COM
a. REVISE and EXPAND
1. Optimize your top-performing content
WWW.BECOMEABLOGGER.COM
a. REVISE and EXPAND
b. Include a CALL TO ACTION
1. Optimize your top-performing content
WWW.BECOMEABLOGGER.COM
a. REVISE and EXPAND
c. Promote AFFILIATE PRODUCT
b. Include a CALL TO ACTION
1. Optimize your top-performing content
WWW.BECOMEABLOGGER.COM
a. REVISE and EXPAND
c. Promote AFFILIATE PRODUCT
b. Include a CALL TO ACTION
d. Promote your own product / service
2. Create more of that
kind of content.
WWW.BECOMEABLOGGER.COM
2. Create more of that
kind of content.
WWW.BECOMEABLOGGER.COM
By doing more of the same, you’re
creating content that you know works.
Now, let’s talk about
SELLING
Do a Better Job at Selling
To Make More Money
WWW.BECOMEABLOGGER.COM
CON1. Double down on what worked in the past
CONTENT1. Double down on what worked in the past
2. Do less of what hasn’t worked in the past
3. Optimize your sales page
Do you have a sales page?
3. Optimize your sales page
Do you have a sales page?
No
3. Optimize your sales page
Do you have a sales page?
No
Create one.
3. Optimize your sales page
Do you have a sales page?
Yes No
Create one.
3. Optimize your sales page
Do you have a sales page?
Yes No
Is it converting? Create one.
3. Optimize your sales page
Do you have a sales page?
Yes No
Is it converting? Create one.
No
3. Optimize your sales page
Do you have a sales page?
Yes No
Is it converting? Create one.
No
Revise your sales page.
3. Optimize your sales page
Do you have a sales page?
Yes No
Is it converting? Create one.
Yes No
Revise your sales page.
3. Optimize your sales page
Do you have a sales page?
Yes No
Is it converting? Create one.
Yes No
Revise your sales page.
4. Raise your
prices to make
more money.
5. Create Funnels
5. Create Funnels
• Create a lead magnet that solves a specific problem.
5. Create Funnels
• Create a lead magnet that solves a specific problem.
• Have an autoresponder sequence that provides
even more value and leads to the sale.
6. Create Resource Centers
6. Create Resource Centers
• Resource centers are great for selling
without being pushy.
2017 Blog Content Calendar Spreadsheet
Get my
You’ve now got great content.
You’ve now got great content.
You have a better sales process.
You’ve now got great content.
You have a better sales process.
Now, let’s…
Get More Eyes
on Your Content
WWW.BECOMEABLOGGER.COM
WWW.BECOMEABLOGGER.COM
1. Connect with the right people.
WWW.BECOMEABLOGGER.COM
1. Connect with the right people.
a. Connect with other people in your niche.
WWW.BECOMEABLOGGER.COM
1. Connect with the right people.
a. Connect with other people in your niche.
b. Reach out to them online and
provide value to them.
WWW.BECOMEABLOGGER.COM
1. Connect with the right people.
a. Connect with other people in your niche.
b. Reach out to them online and
provide value to them.
c. Attend events in your niche to
connect with them in person.
WWW.BECOMEABLOGGER.COM
2. Go LIVE!
WWW.BECOMEABLOGGER.COM
2. Go LIVE!
Do it more often and consistently.
WWW.BECOMEABLOGGER.COM
3. Join the conversation.
WWW.BECOMEABLOGGER.COM
3. Join the conversation.
• Look for trending topics and cover them
from a unique perspective.
WWW.BECOMEABLOGGER.COM
3. Join the conversation.
• Look for trending topics and cover them
from a unique perspective.
• The more you do, the more you’ll show
up as someone who’s RELEVANT in your
niche.
2017 Blog Content Calendar Spreadsheet
Get my
You don’t have to do these all.
Choose ONE main thing
to focus on
for all of 2018.
TAKE ACTION!
For a more in-depth training,
check out the coaching club:
WWW.BECOMEABLOGGER.COM
For a more in-depth training,
check out the coaching club:
becomeablogger.com/club/
WWW.BECOMEABLOGGER.COM
2017 Blog Content Calendar Spreadsheet
Get my

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How to Make More Money with Your Blog in 2018