Case Study: How BaseLang Uses Blogging to Get Customers

How BaseLang
Uses Blogging
to Get
Customers
WWW.BECOMEABLOGGER.COM
CASE STUDY:

What is
?

• Offers unlimited one-on-one Spanish tutoring with
native Spanish-speakers.

• Founded by Connor Grooms

• Provides an alternative to software-based learning.

• Provides an alternative to software-based learning.
• FOCUS: Having conversations.

put me on an interesting journey…

… from a random blog visitor

… to an email subscriber

… to an email subscriber
… to a very happy customer.

Starting with your life goals helps you
It was clear.

BaseLang had a very
CLEVER STRATEGY,

which we can all
learn from.

2019 Blog Content Calendar Spreadsheet
Get my

Optimize for
Search Engine Traffic

Optimizing for Search Engine Traffic
• Optimize Your Blog Post Titles

When I did the Google search for
“the fastest way to become fluent in Spanish”,

When I did the Google search for
“the fastest way to become fluent in Spanish”,
here's what I found…

The title does a great job of telling me what
value I’ll get from the article and demonstrates
that it’s what I’m looking for.

Yes, I want to
know from
someone who
actually knows
his/her stuff.

Just what I need.
The slow way
wasn’t working
for me.

This tells me that
the article is still
relevant today.

This makes me think
“What’s BaseLang, and
how is it related to
learning Spanish fast”.

• Optimize Your Blog Post Titles
• Optimize Your Blog Post Descriptions

• Think about what your audience (or potential
audience) struggles with.

• Use the YOAST SEO plugin to show that you
understand them.

• Use the YOAST SEO plugin to show that you
understand them.
• Think about what you know they need to hear
to click through to that piece of content.

Create the
Perfect Blog Post

I was hooked.

I was hooked.
He experienced my pain

I was hooked.
He experienced my pain
AND
He had a SOLUTION.

Create the Perfect
Lead Magnet

The blog post was
interrupted every so often
with the following
invitation:

GUARANTEE:
If the topic of the post interests your
reader, so will the guide.

GUARANTEE:
They will sign up to your list to get
the more expanded version of what
they are reading in your blog post.

Create a
Value-Adding
Email Sequence

Email #1

Delivering on your promise (and add value)

- Give access to the free guide

- Give access to the free guide
- Hit REPLY to the following statement:
“P.S. hit reply and let me know what you want to use Spanish for once you speak it!
I read and reply to everything :)”

Email #1: Email #2:

Asking for Engagement

- FOCUS: Asking for advice

“This blog is for YOU, so we want to know what you want to learn about. What can we
help with? Any how-to tactical questions? Maybe you're confused about a specific topic?”

They care about
what the readers
want to learn.

They care about
what the readers
want to learn.
They are asking the
readers to actively
engage with them by
hitting reply.

They care about
what the readers
want to learn.
They are asking the
readers to actively
engage with them by
hitting reply.
They want to get
at what their
readers are
struggling with.

Email #1: Email #2: Email #3:

Set the stage for what’s up next.

Their next email was a four-part series:

Their next email was a four-part series:
The foundational rule of language learning that explains why traditional
methods don't work
The simplest trick for becoming conversational in a third of the time -
without changing how you study
How to never forget the words you need in Spanish (aka why flashcards
aren't enough)
How to easily understand native Spanish speakers in the real world (even
when they are talking a million miles an hour)

See why I’m still subscribed?

Eventually, I signed up!

Create a Product that Sells Itself

Blogging
CAN HELP
Your Business

BaseLang provided
a great example
of how this is done
in real life.

For a more in-depth training,
check out the coaching club:

For a more in-depth training,
check out the coaching club:
becomeablogger.com/club/

Case Study: How BaseLang Uses Blogging to Get Customers

More Related Content

What's hot (20)

Similar to Case Study: How BaseLang Uses Blogging to Get Customers (20)

More from Leslie Samuel (20)

Recently uploaded (20)

Case Study: How BaseLang Uses Blogging to Get Customers