An Overview of the Mobile Ecosystem Fragmentation
Download as PPTX, PDF2 likes724 views
The document discusses the challenges of navigating the mobile platform landscape, emphasizing the importance of building a cohesive mobile presence. It highlights strategies for maintaining user engagement through deep linking and social interactions, while also addressing the competitive nature of app platforms. The speaker, Mada Seghete, advocates for app developers to construct their own user fortresses and strategize effectively to thrive in a fragmented environment.
An Overview of the Mobile Ecosystem Fragmentation
- 1. The mobile platform war: How to be cohesive and coherent on mobile Mada Seghete Founder, branch.io
- 2. 1982 Newborn 2005 Engineer + Product 2012 Mobile App Designer + Marketer 2014 Branch Founder YOUR MODERATOR @mada299
- 3. Branch is the linking infrastructure for the world’s best apps.
- 4. Let me tell you a story @mada299
- 5. After four months of development 10 @mada299
- 6. Play Store and TechCrunch Feature 5,300 @mada299
- 7. The trough of despair 400 @mada299
- 8. Raised money & Facebook app installs 11,000 @mada299
- 9. Paid install was ROI negative 700 @mada299
- 10. We tried everything we could 200 @mada299
- 11. And couldn’t figure it out 200 @mada299
- 12. frag·men·ta·tion /ˌfraɡmənˈtāSH(ə)n/ noun 1. the process or state of breaking or being broken into small or separate parts.
- 13. https://branch.app.link/wpLliGhckC The web unified desktop fragmentation
- 14. APP SafariViewController WEB BROWSERS HARDWARE + DEVICE OS PLATFORMMEDIUM
- 16. APP SafariViewController WEB BROWSERS HARDWARE + DEVICE OS PLATFORMMEDIUM
- 17. There are thousands of possibilities...
- 18. Platforms are like empires: inherently selfish and fighting for a user’s time.
- 22. You are just a tool in their quest for domination.
- 24. The Walled Garden of Google Search Results
- 25. The Walled Garden of Google Search Results
- 27. 1
- 28. 1 2
- 29. 1 2 3
- 30. 1 2 3 4
- 31. 1 2 3 54
- 33. 1 2 App??
- 36. YOU
- 37. How will you build your mobile kingdom?
- 38. 1.Build your own fortress
- 39. ’s fortress = the mobile app
- 40. 2. Fight for your users + build moats
- 41. ’s other entities = ways to bring users into their fortress
- 43. 1 2 3 4 Use tricks to get your users out of walled kingdoms
- 45. 1 2 3 Get them out of Facebook
- 46. 1 2 3 Even get them out of Google AMP!
- 47. DEEP LINKED SOCIAL “To keep app users engaged, we rely on mostly targeted social pushes with deep links. This ensures that when they tap or click on any link, we get them to where they need to go, regardless of the device they are on.” - Sen Sugamo, Head of Marketing
- 48. CLICKS FROM TWITTER APP CENTRIC SOCIAL CONTENT FLOW
- 49. CLICKS FROM TWITTER APP CENTRIC SOCIAL CONTENT FLOW
- 50. CLICKS FROM TWITTER DEEP LINKED CONTENT APP CENTRIC SOCIAL CONTENT FLOW
- 51. CLICKS FROM TWITTER DEEP LINKED CONTENT APP CENTRIC SOCIAL CONTENT FLOW
- 52. DEEP LINKED SOCIAL Attributable results ● 48% app installs from social ● avg. 40% month-over-month revenue growth with AOV in excess of $300
- 54. 3.Find Allies
- 55. SpotHero + Waze
- 57. Just Keep Building start today at branch.io @mada299 @branchmetrics