Branch - Apptopia Joint Webinar Slides
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The webinar discusses strategies and benchmarks for app growth, emphasizing the importance of organic growth and app discovery techniques. It presents real-world case studies, app performance data across various categories, and key takeaways for achieving top chart rankings in app stores. Additionally, it highlights the role of data in optimizing user engagement and app retention.
![[Webinar]
Breaking Down Top of the Chart](https://image.slidesharecdn.com/branch-apptopiajointwebinarslides-170727213340/85/Branch-Apptopia-Joint-Webinar-Slides-1-320.jpg)
Branch - Apptopia Joint Webinar Slides
- 1. [Webinar] Breaking Down Top of the Chart
- 3. Meet our speakers… Jonathan Kay Apptopia Co-founder & COO Alex Austin Branch Co-founder & CEO
- 4. Agenda Overview ● What it takes to get to the top charts ○ A real-world case study ● Setting the right growth expectations ○ KPI benchmark of Top-10 Apps ○ Shopping, Food & Drink, Finance, Dating, News/Magazines, Travel, Health & Fitness ● What apps can do to break to the top without breaking the bank ○ Build viral features that drive organic growth ○ Work on app discovery strategies: Google AMP, Instant Apps & more
- 5. Getting to the Top Chart: A Real World Case Study
- 6. Let me tell you a story
- 7. After 4 months of development 10
- 8. App/Play Store and TechCrunch Feature 5,300
- 9. The trough of despair 400
- 10. Raised money & Facebook app installs 11,000
- 11. Paid install was ROI negative 700
- 12. We tried everything we could 200
- 13. And couldn’t figure it out 200
- 14. Our choices were limited
- 15. It’s an industry problem The 1000th most popular app of all time has 0.2% the adoption of the 1st. And they shut down in 2015. 1st, Facebook 10th, Skype, 12% 1000th, Pixable, 0.2%
- 16. And it’s getting worse
- 17. And people are desperate
- 18. Breaking Down the Top 10 Chart: The Data Perspective
- 19. Publishers Who Trust Our Data From granular insights to market predictions we’ve got you covered. Data We Offer Downloads In-App Purchase & Advertising Revenue Daily & Monthly Active Users SDK Intelligence 30 Day Retention Ad Spy + Optimization App Overlap Analysis Demographics About Apptopia
- 20. DATING DATING Dating is tricky in the app world too. Growth Rank App Q2 Downloads QOQ% Growth Advertising 1 Clover 1.9M 129% 2 Zoosk 5.1M 111% 3 CMB 16M 16.9% 4 Bumble 4.7M 10.3% 5 Happn 4.2M 5.5% 6 Tinder 14.4M 2.9% 7 Match 4.3M -3.5% 8 Yelp 780k -5.8% 9 OkCupid 11M -16% 10 eHarmony 2.7M -37.2% Usage Rank App Engagement Q2 US 30th Day Retention 1 Tinder 23.7% 5.4% 2 Happn 20.3% 4.3% 3 OkCupid 21.5% 7.8% 4 Bumble 21.7% 3.5% 5 CMB 20.9% 5.5% 6 Clover 20% 5.4% 7 Zoosk 19.2% 8.3% 8 Match 23.4% 12.4% 9 eHarmony 16.5% 8.2% 10 Hinge 11.4% 6%
- 21. DATING Growth Rank App Q2 Downloads QOQ% Growth Advertising 1 GEICO 816k 52.4% 2 Robinhood 504k 48.2% 3 Citi Mobile 563k 30% 4 Venmo 3.3M 13.2% 5 Square Cash 2.2M 6% 6 Wells Fargo 1.6M 8.5% 7 PayPal 5.8M 6.4% 8 Credit Karma 2.2M 6% 9 Bank of America 1.6M 4.3% 10 Chase 3.3M 2% Usage Rank App Engagement Q2 US 30th Day Retention 1 PayPal 15.6% 4.7% 2 Chase 16.% 5.6% 3 Venmo 20% 9.5% 4 Credit Karma 22.6% 6.4% 5 Bank of America 17.6% 5.9% 6 Wells Fargo 16.1% 6% 7 GEICO 18.1% 3.5% 8 Square Cash 18.9% 5.8% 9 Citi Mobile 17.5% 5% 10 Robinhood 16% 6.5% FINANCE Millennial-focused investor apps outperform traditional broker apps.
- 22. DATING Growth Rank App Q2 Downloads QOQ% Growth Advertising 1 Zomato 5.1M 12.5% 2 Dominos 1.4M 5.8% 3 Postmates 1.5M 4.5% 4 Cookpad 6M -0.3% 5 GrubHub 1M -1.7% 6 Starbucks 1.7M -1.8% 7 Vivino 7.4M -2.9% 8 UberEATS 10.2M -5.6% 9 OpenTable 2.9M -7.4% 10 McDonald’s 1.6M -12.2% Usage Rank App Engagement Q2 US 30th Day Retention 1 Zomato 21.2% 6.4% 2 Dominos 20.4% 6.5% 3 Postmates 19.1% 5.9% 4 Cookpad 16.5% 5.8% 5 GrubHub 18.2% 3.5% 6 Starbucks 22.1% 5% 7 Vivino 16.8% 6% 8 UberEATS 19.9% 5.6% 9 OpenTable 16% 9.5% 10 McDonald’s 20% 4.7% FOOD & DRINK Psychologists say reds, oranges and yellows stimulate hunger and app publishers have taken notice.
- 23. DATING Growth Rank App Q2 Downloads QOQ% Growth Advertising 1 Aaptiv 1.6M 51.8% 2 Calm 94k 9.7% 3 Flo Period Tracker 5M 6.3% 4 Fitbit 6M 3.5% 5 Lose It! 1.2M 3.5% 6 30 Day Challenge 4.8M 8.5% 7 8fit 2.1M 1.7% 8 Sweat 2M 0.1% 9 Calorie Counter 5.2M -1.7% 10 Headspace 1.6M -1.9% Usage Rank App Engagement Q2 US 30th Day Retention 1 Fitbit 17.9% 5.7% 2 Calm 19.8% 5.4% 3 Calorie Counter 21.7% 6.6% 4 8fit 21.8% 5.3% 5 Headspace 20.3% 4.9% 6 Sweat 19.2% 3% 7 30 Day Challenge 18.9% 2.6% 8 Aaptiv 21.1% 3% 9 Lose It! 19.1% 10.2% 10 Flo Period Tracker 19.3% 3% HEALTH & FITNESS Promoting attainable user goals and making it easy to gather real-world data are key here.
- 24. DATING Growth Rank App Q2 Downloads QOQ% Growth Advertising 1 Reddit 3.3M 16.8% 2 BuzzFeed 1.2M 9.2% 3 BBC 1M 4.5% 4 Twitter 55M 2.7% 5 CNN 2.9M 1.4% 6 Flipboard 2.6M 0.9% 7 WSJ 4.2M -0.4% 8 Bloomberg BW 178M -1.4% 9 Fox News 1.4M -6.6% 10 New York Times 633M -10.8% Usage Rank App Engagement Q2 US 30th Day Retention 1 Twitter 19.9% 18% 2 WSJ 19.6% 13.8% 3 New York Times 23.3% 14.5% 4 Flipboard 17% 14% 5 Bloomberg BW 17.8% 12% 6 BBC 17.8% 13.5% 7 Reddit 18.4% 13.5% 8 CNN 17% 13.4% 9 Fox News 17.6% 11.9% 10 BuzzFeed 16.9% 14.3% NEWS & MAGAZINES Top news apps capitalize on subscriptions.
- 25. DATING Growth Rank App Q2 Downloads QOQ% Growth Advertising 1 Wish 14.3M 14.3% 2 OfferUp 4.6M 7% 3 Amazon 16M 5.7% 4 CartWheel (Target) 1.4M 3.2% 5 Walmart 7.9M 1.2% 6 Groupon 3.5M 0.4% 7 eBay 3.8M -2.8% 8 RetailMeNot 2.7M -8.6% 9 Etsy 7M -23% 10 Letgo 5.5M -27.5% Usage Rank App Engagement Q2 US 30th Day Retention 1 Walmart 15.4% 4.3% 2 eBay 17.1% 6.1% 3 OfferUp 25.4% 4.8% 4 Letgo 24.1% 3.5% 5 Wish 19.4% 2.7% 6 Etsy 17.9% 2.9% 7 Amazon 15.1% 7% 8 Groupon 17.1% 4.3% 9 RetailMeNot 17.5% 2.9% 10 CartWheel (Target) 17.5% 2.8% SHOPPING Old meets new as massive national retailers mix with low-overhead digital providers.
- 26. DATING TRAVEL Growth Rank App Q2 Downloads QOQ% Growth Advertising 1 Delta 1.2M 12.3% 2 Booking.com 10.6M 11% 3 Expedia 2.8M 9.1% 4 United 1.7M 6.6% 5 Southwest 1.3M 3.1% 6 Airbnb 9.3M 2.5% 7 Uber 46.8M 1.9% 8 Yelp 4.8M 1.1% 9 Lyft 3.9M - 1.7% 10 Trivago 9.3M - 4.1% Usage Rank App Engagement Q2 US 30th Day Retention 1 Yelp 18.3% 8.1% 2 Uber 17.3% 6.5% 3 Airbnb 20.5% 4.5% 4 Booking.com 17.2% 3.6% 5 Lyft 15.1% 6.6% 6 Trivago 15.9% 5.4% 7 Expedia 17.4% 4.3% 8 Delta 16.3% 3.6% 9 United 16.3% 3.7% 10 Southwest 16.5% 3.7% A crowded category with airlines, hotels, trip planners, booking services, localized helpers, and much more.
- 27. ● Don’t shoot in the dark, use data ● Choose your category strategically ● Know your competitors’ strengths & weaknesses as they relate to performance data ● Execute on areas of opportunity Key Takeaways
- 28. Breaking to the Top: Ideas for organic growth optimization
- 29. Anatomy of a Branch link https://airbnb.app.link/tJqqAmlpcA Powerful Deep Linking Web & App Attribution Seamless Integrations
- 30. Drive Growth Across Every Channel
- 31. And over 26,000 more apps ….
- 33. likelihood to convert after install Deferred deep linking impact + 20 – 100 % Branch Study
- 34. Amazon Music: Personalized Onboarding
- 35. Amazon Music: Personalized Onboarding
- 36. Amazon Music: Personalized Onboarding
- 37. Amazon Music: Personalized Onboarding
- 39. Coffee Meets Bagel: Share a Bagel
- 40. Coffee Meets Bagel: Receive Bagel
- 41. Coffee Meets Bagel: Receive Bagel
- 42. Coffee Meets Bagel: Rewards
- 44. Airbnb: Track Individual Shares
- 45. Measure Viral Coefficient 76,266 106,757 Influencers Referred Users
- 47. Measure A User’s Viral Worth $
- 48. Measure A User’s Viral Worth $
- 49. Measure A User’s Viral Worth $
- 50. Some tactics: web to app optimization
- 51. Google is giving out $1 B per month in free installs via organic search Source: https://blog.branch.io/the-biggest-source-of-app-installs-no-one-talks-about
- 52. Drive app installs while respecting Google’s SEO restrictions
- 54. Search on web Search User Without App
- 55. Search on web See Journeys banner Search User Without App
- 56. Search on web Search User Without App See full interstitialSee Journeys banner
- 57. See full interstitial Search User Without App
- 58. See full interstitial App Store Search User Without App
- 59. See full interstitial Deep linked contentApp Store Search User Without App
- 60. Some tactics: web to app if no website
- 61. App content sitemaps with Deepviews for search
- 62. Firebase App Indexing Branch Deepview Your App app indexing @branchmetrics
- 63. AMP Deepviews with App Indexing DEEP LINKED CONTENTORGANIC SEARCH BRANCH DEEPVIEW APP / PLAY STORE
- 64. Web SEO: Still Need It @branchmetrics
- 65. There’s never been a more exciting time to be in mobile
- 66. Thank you & Questions To learn more, please email webinars@branch.io Just Keep Building