Initial responses
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The document discusses potential topics for public awareness campaigns, including sexual health, smoking, and texting while driving. It proposes approaches for each topic, such as placing reminders of risks in bathrooms to address teenage pregnancy, putting anti-smoking posters in medical areas, and using images of crashed motorcycles with victims' details to highlight the dangers of texting and driving. For mental health campaigns about PTSD, it suggests using thought-provoking images and bold short texts to capture viewers' attention and show the effects of post-traumatic stress disorder.
Initial responses
- 2. Possible Ideas Sexual Health Physical Health Homelessness Discrimination Sexism Racism Abuse/Neglect Bullying Alcoholism Domestic Violence Global Warming Speeding Cancer Awareness Poverty Politics Animal Rights Drink Driving Drugs Sexuality Mental Health Smoking Immigration Religion Legal Highs
- 3. Sexual Health Sexual health is a very popular topic at the moment, with the rise of teenage pregnancies, although it is not an easy problem to combat. Personal approaches are usually most effective as it is a very personal subject. These could include things placed in bathrooms or toilet stalls reminding people of the risks. This way the person will be alone and comfortable reading information. Smoking With solid proof of connections between smoking and a series of lung related problems, diseases and cancers, the quantity of campaigns raising awareness of the risks has skyrocketed. I would take a direct approach when it comes to the target audiences, placing posters in smoking shelters and areas, as well as chemists and hospitals and local medical practices. Text Driving With the increase of mobile usage and addiction, comes an increase in drivers using their mobile devices whilst on the road. My approach to this topic would focus on the danger it creates for motorcyclists. A series of posters could show the texts sent by someone before they hit a motorcyclist, or a very minimalist image of a smashed up helmet with text that reads the details of the rider, the cause of death and cause of accident. Mental Health: Mental health is a theme I would like to focus on, PTSD especially. PTSD is a problem that is rarely focused upon or talked about. My approach would be a series of posters that allow me to show the effects of PTSD. I would focus on using very thought provoking images and bold short texts to capture the attention of the viewer.