Imperative Group Summary Testimonials
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The Imperative Group is a digital screenmedia development and delivery agency with over 12 years of experience in the sector. They have a pool of experts with significant experience to bring strategic guidance and practical knowledge to clients' projects. The Imperative Group develops strategies, products, services and content for clients in the retail, media, and digital out-of-home sectors. They position themselves as bridging the gap between technology vendors and end users such as retailers and corporations.
Imperative Group Summary Testimonials
- 1. experience and testimonials Copyright This document is the property of the Imperative Group Limited and tendered to you on the understanding that its contents are copyright and that the proposals expressed in it are those of the Imperative Group Limited. www.imperativegroup.com © Copyright the Imperative Group Limited 2011
- 2. introducing theimperativegroup The Imperative Group develops and delivers product, service, marketing, project management , business development and commercial services to the retail, media, marketing and digital out of home media sectors We have spent over 12 years supplying intellectual property & know-how to the digital screenmedia marketplace, working directly for network owners, brands, end users and service providers to create profitable commercial enterprises We help customers explore and execute opportunities presented by digital retail media and digital screenmedia products & services www.imperativegroup.com © Copyright the Imperative Group Limited 2011
- 3. who we are We are a ‘pure play’ digital screenmedia development and delivery agency We are completely technology, process and vendor agnostic We operate globally (only 20% of our business is in the UK) We have created a pool of some of the worlds leading experts with many years of relevant, practical experience to bring senior level experience and practical knowledge to our work when and where required We offer customers a ‘one-touch’ project management and billing platform We take responsibility for our work (we are always happy to implement our recommendations) www.imperativegroup.com © Copyright the Imperative Group Limited 2011
- 4. our positioning End users Supplier/vendor marketplace (Retailers, Corporations, Entrepreneurs) We accelerate education, & diligence processes, and (Vendors, Creative's, Integrators, generate a marketing & commercial starting point Technologists, Solution providers) specific to their interests Imperative ‘Bridges the gap’ between end users and the media/technical marketplace We help all parties identify opportunities and deliver commercial advantage www.imperativegroup.com © Copyright the Imperative Group Limited 2011
- 5. our scope (EMEA, North America, Asia-Pacific) www.imperativegroup.com © Copyright the Imperative Group Limited 2011
- 6. screenmedia development experience A summary of the main project types the Imperative Group and its associates have contributed to (in whole or in part) as evidence of the experience the team can bring to client projects: network development content strategy (business & commercial strategy) 1. Channel Health (SKY EPG) 1. CBS Alive (Outdoor, UK) 2. Tesco TV (100 stores, UK) 2. Walmart “Smart Network” (4,000 stores, US) 3. I-vu Hair Salons (1,000 sites, UK) 3. Meteor Mobile Communications (200 sites, IRE) 4. Auchan (300 stores, France) 4. La Poste (1,500 sites, France) 5. Virgin Atlantic (in-flight AV network) 5. BMW Business Television (Europe-wide) 6. Selfridges (4 sites, UK) 6. Life Channel (4,500 sites, UK) 7. Topshop (200 sites, UK) 7. Corinthian Television 8. KhanShatyr Mall (Astana, Kazakhstan) 8. Royal Opera House www.imperativegroup.com © Copyright the Imperative Group Limited 2011
- 7. screenmedia development experience A summary of the main project types the Imperative Group and its associates have contributed to (in whole or in part) as evidence of the experience the team can bring to client projects: product & service systems design development 1.Discovery Channel (UK) 2.Barclays (UK) 1. BT iNET/Convergent Solutions (UK) 3.O2 Retail Stores (UK) 2. Cable & Wireless Worldwide 4.Heathrow Terminal 5 (UK) 3. Harris Corporation (EMEA) 4. Scala Inc (EMEA) 5. Sony Professional Solutions Europe (EMEA) 6. Beyond Digital Systems (UK) 7. Screenmedia expo (UK) 8. St Ives PLC (UK) 9. Cisco Systems (Global) 10.Telenor (EMEA) www.imperativegroup.com © Copyright the Imperative Group Limited 2011
- 8. our experts group Our commitment is to provide high quality, accountable and measurable working practices, using talented and experienced individuals to add value to your customers initiative or business Additional to our internal resource, we can add value by drawing on our exceptional pool of associates and strategic partners on three continents who bring considerable expert knowledge and competencies to provide you and your clients with commercial advantage and first class service throughout the duration of our relationship Our associates bring a wide range of complementary competencies, skills, knowledge and connections to the team from their experiences as business owners, entrepreneurs, senior executives and managers in the out of home, media, marketing and technical services sectors www.imperativegroup.com © Copyright the Imperative Group Limited 2011
- 9. our experts Associate Specialism Experience/Relationship Digital Out Of Home Media Development Senior Account Manager at Viacom Outdoor, Head of Concessions at Titan Outdoor and Ralph Ahern Specialist Commercial Director at Digicom Production Strategy, Project Management Gaye Bennett Creative Director at i-vu & Director of Production at MusicandBrands & Client Service Specialist Formerly a Senior Analyst at InfoTrends, Co-founder of AKA.TV, Organizer of OVAB (North Custom Audience Research and B2B Go-to- Bill Collins America), Product Marketing Manager at Cincom Systems and Marketing Communications Market Specialist Manager for Roland DGA Corp Digital Signage Solutions Architect and Bryan Crotaz Formerly Inspired Signage R&D Director for AMX Product Strategist Formerly Executive Director of the Out Of Home Media Division of the Thomson Group, Head Bertrand Le Ficher Digital Media and Content Strategist of Premier Retail Networks (PRN) in Europe and extensive senior level broadcast experience for over 20 years Formerly a presenter & music programmer for Hallam FM and GWR-FM, Creative Director for Andrew Griffiths Audio Strategy Specialist DMX Music (now Mood Media) and Head of Programming for Inflight Productions Network Development Specialist, Formerly National Sales Manager for Total Concept Projects, General Manager of Prime Digital Dave Gittins Australasia Media (AUS) and Founder of the Innovation Hub Multi-channel Content Strategy & Formerly Head of Channel Health and Executive Producer for Pearson Television. Founder of Amanda Groom Syndication Specialist Strand Media Consulting Formerly Head of Strategy and Delivery for the CAN Media Group (owners of the Life Channel), Project Director at Instrumental Media (BMW TV, Tesco TV, Battersea Power Station, Jaguar), Chris Heap Managing Director, Imperative Group Head of Media Consultancy How & Why, and Media Manager CBS Outdoor (digital out of home division) Former head of digital delivery and strategist at Walmart for the new Walmart Smart Network. Michael Hiatt Retail Specialist Former Vice President of media services at B/O/W/G Advertising and Manager of Media Services, Novell, Inc. www.imperativegroup.com © Copyright the Imperative Group Limited 2011
- 10. our experts Associate Specialism Experience/Relationship Market Analytics and technology sector Invidis Consulting Independent alliance business to Imperative. Works collaboratively with Imperative on matters trend analysis for the EMEA, DACH and GmbH relating to technical services and component marketplace MENA regions Formerly lead engineer for BTiNET on Digital Signage including Cisco DMS, Video Toby Lewis Unified Communications Specialist Conferencing, Control Room and mission critical deployments to Government, Healthcare and Education sectors Researcher, Writer and Trend Analyst in Former Senior Analyst, Strategy Analytics. Interactive Digital Conference Creator & Program Michael Mascioni Digital Media Director, Managing Editor for A&A Monthly on Interactive Entertainment. Formerly Head of New Business Development at Yorkshire-Tyne Tees Television, founder of Andrew McCall Insight & Research Strategy Specialist Inside Broadcast, Managing Director of How and Why and founder of ROI Team Formerly Director of Business Development and Senior Systems Engineer for Premier Retail Alex Ostrowski Digital Out Of Home Solutions Architect Networks (PRN) / Thomson SA Formerly Studio Technical Manager for Corinthian Television and Deployment Manager for the Neil Papworth Broadcast Systems Specialist BBC Social Media, Mobile Technology and Founder and CEO of LocaModa Inc, Founder and EVP of Symbian Ltd, President Psion Stephen Randall Product Strategist Software PLC and Technology Advisor to European Parliament Formerly founder of Cube Music, Board Director of Immedia Broadcasting and Managing Fiona Ryder Multi Channel Media & IPTV Specialist Director of Stream Exchange Formerly Content Director for Bates Dorland, Channel Editor Tesco TV & Director of the CAN Joy Salisbury Media Development Specialist Media Group Former founder and CEO of Premier Retail Networks who developed and managed the Michael Stern Business Development Partner Walmart TV, Sams Club and Costco Digital Signage Networks Formerly Founder & CEO of Corinthian Television, Commercial Director of Instrumental Media Mike Silverman Commercial & Operations Strategist & SVP Thomson Technicolor www.imperativegroup.com © Copyright the Imperative Group Limited 2011
- 11. what our customers think of us professional efficient knowledgeable good value expert innovators practical commercial www.imperativegroup.com © Copyright the Imperative Group Limited 2011
- 12. what our customers say “As one of the top three mobile retailers in Ireland, Meteor wanted our digital signage network to add value to the business and provide us with competitive advantage. We asked Imperative to develop a strategy that allowed us to clarify the customer and commercial value of our existing network and provide recommendations on how to improve and measure the network’s commercial contribution. Imperative’s response was thorough and insightful, providing us with more than we had anticipated. We were delighted with the outcome and look forward to implementing their recommendations.” Michelle Farrell, Marketing Communications Meteor Mobile Communications www.imperativegroup.com © Copyright the Imperative Group Limited 2011
- 13. what our customers say “We approached Imperative to help us plan the business “At Harris we engaged the Imperative Group to provide strategy and examine development options in order to create a bespoke market insight relating to the European Digital set of recommendations for a mall customer we were Signage marketplace. Imperative Group were asked to developing a Digital Signage network for.provide a set of recommendations to help us accelerate our business development programme in key sectors and We were very pleased with Imperative’s depth of knowledge, countries across Europe. their attention to detail and the professional report they produced which clarified our commercial and content strategy The recommendations, outcomes and packaging of this recommendations in order to take the project into a physical standard and we were very pleased with work were of a high phase. We would be happy to recommend their services.”of this exercise. We look forward to working the outcomes with Imperative again in the future.” Ivan Kolomoetz, VP Sales & Marketing, MGR Corporation, Russia Ian Collis, Marketing Director, Harris Systems (EMEA) www.imperativegroup.com © Copyright the Imperative Group Limited 2011
- 14. what our customers say “Harris engaged the Imperative Group to provide bespoke market insight relating to the European Digital Signage marketplace. Imperative Group were asked to provide a set of recommendations to help us accelerate our business development programme in key sectors and countries across Europe. The recommendations, outcomes and packaging of this work were of a high standard and we were very pleased with the outcomes of this exercise. We look forward to working with Imperative again in the future.” Ian Collis, Marketing Director, Harris Systems (EMEA) www.imperativegroup.com © Copyright the Imperative Group Limited 2011
- 15. what our customers say “The team at Imperative are well established as practitioners in the Digital Out Of Home market and they have good connections and they understand this specialist media extremely well. In order to establish a high quality education programme for Screen Media Expo 2011, I engaged Imperative to devise the programme themes and to engage the market in order to bring some of the brightest and best thinkers & doers from around the world to the show in order to add value to the overall proposition. I am very pleased that Imperative were able to deliver a very high quality programme and that has contributed to making the 2010 event the best to date.” Mark Pigou, Managing Director, Screen Events www.imperativegroup.com © Copyright the Imperative Group Limited 2011
- 16. what our customers say “Our partners are not just our customers, they are the people who help us improve and innovate our products and services to better match our end-users’ needs. By providing Imperative with a mandate to work closely with our partners, we’ve been able to generate excellent communications for all parties and in doing so have also been able to develop our partner relationships and share some of the most innovative and successful Digital Out Of Home deployments across Europe back to the marketplace. I’m delighted with the effect this has had to date.” Oscar Elizaga, VP EMEA, Scala www.imperativegroup.com © Copyright the Imperative Group Limited 2011
- 17. website: www.imperativegroup.com email: enquiries@imperativegroup.com Copyright This document is the property of the Imperative Group Limited and tendered to you on the understanding that its contents are copyright and that the proposals expressed in it are those of the Imperative Group Limited. www.imperativegroup.com © Copyright the Imperative Group Limited 2011