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Working to a BriefWeek 2 – 11.05.2011What Is A Brief
3 & 5You have a 3 and a 5 litre water containerUnlimited supply of waterEach container has no markings.You must get precisely 4 litres of water in a containerHow is this done?
3 & 5
Working to a BriefWhat did we do last week?
Working to a BriefRecap from last weekAnalysed a number of briefsFire Extinguisher Brief“They’re Here” Game BriefCreated responses to these briefsDrawn / WrittenHighlighted key areas to look out forBudgetDeadlinesRequirements
Working to a BriefNumber of different types of brief availableDespite the different types available, they are all still briefs!Structure of BriefsContractualNegotiatedFormalInformalCommissionTenderedCompetition
Brief StructureFormal BriefsWritten DocumentsTypedDocumented via phone / supporting emailsTechnical and Specific LanguageFocused / AttentiveDetail / Budget / DeadlinesMajority of briefs are written with this styleAimed at an Industry sector – not usually individuals
Brief StructureInformalCan be as straight forward as a chat over a drinkNo formal documentation supportingNo direct contractual agreementCould be drawn up at a later date however!No specific requirements outlined initiallyGeneralisedCould be fleshed out / elaborated at a later date
Brief StructureTenderedA Brief delivered to meet a specific demand or requirementNormally of Government or Business orientedPotential contractors bid for the contractIf say 50 people apply to do the same thing the Govt/business would give out the tendered briefIssued to meet demandOnce issued is outlined in a formal standard
Brief StructureContractualNon Disclosure Agreements (NDA’s)Financial Implications AttachedLegal implicationsPricingSchedule / DeadlinesAgreementsLegal ownership
Brief StructureCommissioned Specific variables givenNational Lottery may commission a school to develop another building with x amount of fundingPublic ProcurementFormal in structureOutline given to complete the taskMinimalistic guidance givenRelated to subject areai.e. creating a game aimed at 3-7 year olds on Healthy Eating
Brief StructureCommon factorsRequirementsWhat’s the point of a brief if you don't know what you are doing?NegotiationNot all briefs however!Some will be extremely strict and rigid on what is being asked for!DeadlineGet it done!
Are you ready?AssessmentFirst AssignmentWritten Documentation with supporting briefs (at least two are supplied for you!)Allows you to achieve P1, M1 & D1Final Assignment allows you to achieve P2-4, M2-4 & D2-4
Negotiate!Negotiations are keyConsultation with your clientDo you have issues with what is being asked?Do you need clarification on a requirement?DiscretionCan you change minor details with the clients permission?Is the budget open for discussion?ConstraintsLocalisationCopyrightEthicalRegulatory
Negotiate!AmendmentsBudgetDue to project demand or requirement has it gone up or downUnplanned circumstances & requirementsUnforeseen development issuesConditionsDo you need to add new components?Have regulations changed?Has a governing body suggested improvement or changes?ProjectDurationWorkloadFees
Opportunity Knocks!Self-Development Could you learn new skills while developing the solution?Is there opportunity to be paid to develop your skills through specific training?Can you branch out with your ideas and create a multitude of products?
Opportunity Knocks!Contributions & SuggestionsCan you see that improvements could be made to the initial briefHave you approached the client to improve the final solutionDoes this affect your salary?Does this affect the budget of the solution?Does this affect the deadline of the solution?Will the brief be recalculated and re-drafted?
OverviewWhat have you learnt in the session?

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Week Two - Working to a Brief

  • 1. Working to a BriefWeek 2 – 11.05.2011What Is A Brief
  • 2. 3 & 5You have a 3 and a 5 litre water containerUnlimited supply of waterEach container has no markings.You must get precisely 4 litres of water in a containerHow is this done?
  • 4. Working to a BriefWhat did we do last week?
  • 5. Working to a BriefRecap from last weekAnalysed a number of briefsFire Extinguisher Brief“They’re Here” Game BriefCreated responses to these briefsDrawn / WrittenHighlighted key areas to look out forBudgetDeadlinesRequirements
  • 6. Working to a BriefNumber of different types of brief availableDespite the different types available, they are all still briefs!Structure of BriefsContractualNegotiatedFormalInformalCommissionTenderedCompetition
  • 7. Brief StructureFormal BriefsWritten DocumentsTypedDocumented via phone / supporting emailsTechnical and Specific LanguageFocused / AttentiveDetail / Budget / DeadlinesMajority of briefs are written with this styleAimed at an Industry sector – not usually individuals
  • 8. Brief StructureInformalCan be as straight forward as a chat over a drinkNo formal documentation supportingNo direct contractual agreementCould be drawn up at a later date however!No specific requirements outlined initiallyGeneralisedCould be fleshed out / elaborated at a later date
  • 9. Brief StructureTenderedA Brief delivered to meet a specific demand or requirementNormally of Government or Business orientedPotential contractors bid for the contractIf say 50 people apply to do the same thing the Govt/business would give out the tendered briefIssued to meet demandOnce issued is outlined in a formal standard
  • 10. Brief StructureContractualNon Disclosure Agreements (NDA’s)Financial Implications AttachedLegal implicationsPricingSchedule / DeadlinesAgreementsLegal ownership
  • 11. Brief StructureCommissioned Specific variables givenNational Lottery may commission a school to develop another building with x amount of fundingPublic ProcurementFormal in structureOutline given to complete the taskMinimalistic guidance givenRelated to subject areai.e. creating a game aimed at 3-7 year olds on Healthy Eating
  • 12. Brief StructureCommon factorsRequirementsWhat’s the point of a brief if you don't know what you are doing?NegotiationNot all briefs however!Some will be extremely strict and rigid on what is being asked for!DeadlineGet it done!
  • 13. Are you ready?AssessmentFirst AssignmentWritten Documentation with supporting briefs (at least two are supplied for you!)Allows you to achieve P1, M1 & D1Final Assignment allows you to achieve P2-4, M2-4 & D2-4
  • 14. Negotiate!Negotiations are keyConsultation with your clientDo you have issues with what is being asked?Do you need clarification on a requirement?DiscretionCan you change minor details with the clients permission?Is the budget open for discussion?ConstraintsLocalisationCopyrightEthicalRegulatory
  • 15. Negotiate!AmendmentsBudgetDue to project demand or requirement has it gone up or downUnplanned circumstances & requirementsUnforeseen development issuesConditionsDo you need to add new components?Have regulations changed?Has a governing body suggested improvement or changes?ProjectDurationWorkloadFees
  • 16. Opportunity Knocks!Self-Development Could you learn new skills while developing the solution?Is there opportunity to be paid to develop your skills through specific training?Can you branch out with your ideas and create a multitude of products?
  • 17. Opportunity Knocks!Contributions & SuggestionsCan you see that improvements could be made to the initial briefHave you approached the client to improve the final solutionDoes this affect your salary?Does this affect the budget of the solution?Does this affect the deadline of the solution?Will the brief be recalculated and re-drafted?
  • 18. OverviewWhat have you learnt in the session?