Developing a Holistic Optimization Strategy - 3 Scripts to Enhance your Google Ads and Bing Ads Campaigns
- 1. Developing a Holistic Optimization Strategy Ciera St.Pierre | Paid Media Technologist Plus 3 Scripts to Enhance your Google Ads and Bing Ads Campaigns
- 2. ● Paid Media Technologist for Nebo ● 3 Years in PPC ● Script Obsessed Hi, I’m Ciera! @PPCScriptQueen
- 7. Finding tasks to automate @PPCScriptQueen
- 8. Finding tasks to automate ● Keyword Bid Adjustments @PPCScriptQueen
- 9. Finding tasks to automate ● Keyword Bid Adjustments ● Location Bid Adjustments @PPCScriptQueen
- 10. Finding tasks to automate ● Keyword Bid Adjustments ● Location Bid Adjustments ● Time of Day Adjustments @PPCScriptQueen
- 11. Finding tasks to automate ● Keyword Bid Adjustments ● Location Bid Adjustments ● Time of Day Adjustments ● Device Bid Adjustments @PPCScriptQueen
- 12. Finding tasks to automate ● Keyword Bid Adjustments ● Location Bid Adjustments ● Time of Day Adjustments ● Device Bid Adjustments ● Audit Broken URLs + Update URLs @PPCScriptQueen
- 13. Finding tasks to automate ● Keyword Bid Adjustments ● Location Bid Adjustments ● Time of Day Adjustments ● Device Bid Adjustments ● Audit Broken URLs + Update URLs ● Account Level Negative KW Lists @PPCScriptQueen
- 14. Finding tasks to automate ● Keyword Bid Adjustments ● Location Bid Adjustments ● Time of Day Adjustments ● Device Bid Adjustments ● Audit Broken URLs + Update URLs ● Account Level Negative KW Lists The list goes on…. @PPCScriptQueen
- 15. Finding tasks to automate ● Keyword Bid Adjustments ● Location Bid Adjustments ● Time of Day Adjustments ● Device Bid Adjustments ● Audit Broken URLs + Update URLs ● Account Level Negative KW Lists The list goes on…. @PPCScriptQueen
- 16. Finding tasks to automate 1. Is this a recurring task? 2. Is the concept of the task simple? 3. Does it take up valuable time that could be spent enhancing campaigns elsewhere? AUTOMATE @PPCScriptQueen
- 18. The Solution Two scripts that could work TOGETHER to make campaign optimizations 24/7 @PPCScriptQueen
- 20. Take your testing further @PPCScriptQueen
- 24. @PPCScriptQueen
- 26. The Solution @PPCScriptQueen Remember: All code will be available after this presentation
- 27. @PPCScriptQueen Scripts for Bing Ads
- 28. ● Work the same as Google ● Slightly less functionality, for now ● Easy to transition! Scripts for Bing Ads @PPCScriptQueen
- 29. The Basics ● Launched in Open Beta in January, 2019 ● Easy to edit within the Bing Ads UI ● Current help documentation: ○ https://docs.microsoft.com/en-us/bingads/scripts/get-started @PPCScriptQueen
- 30. How to get to Bing scripts @PPCScriptQueen
- 32. Importing scripts from Google @PPCScriptQueen
- 33. Importing scripts from Google @PPCScriptQueen
- 34. Importing scripts from Google @PPCScriptQueen
- 35. Importing scripts from Google @PPCScriptQueen
- 37. There’s an abundance of script resources ● These simple, and effective, scripts are available from PPC pros and Google. Some of my favorites include: ● Automate keyword bids ● A/B split test anything ● Account anomaly detectors ● And so much more Find links to these scripts and more here: http://bit.ly/120-Adwords-Scripts @PPCScriptQueen
- 38. Homework ● Define 2-3 tasks you optimize monthly/quarterly that you wish you could automate ● Meet with team members or industry colleagues to define areas you wish you could enhance with scripts ● Try one! Even just a simple reporting script. @PPCScriptQueen
- 39. Thank You! Ciera St.Pierre | Paid Media Technologist @PPCScriptQueen Work with us : https://www.neboagency.com/careers/ Script code: http://bit.ly/PPCHeroConfScripts