Optmyzr Product Overview
Download as PPTX, PDF0 likes588 views
Optmyzr is a PPC management and reporting tool that was created by former Google employees to provide insights and automate tasks more quickly than other expensive and clunky solutions, equipping account managers with AI-powered recommendations and reporting capabilities to optimize campaigns across Google, Bing, Facebook and other platforms. Customers praise Optmyzr for saving them significant time managing accounts and improving performance.
Optmyzr Product Overview
- 1. Google Confidential and Proprietary 11@Optmyzr OPTMYZR PPC Management and Reporting Tools
- 2. Google Confidential and Proprietary 22@Optmyzr Making PPC profitable is time consuming and has become too complex for humans to do alone… Optmyzr equips account managers with technology to gain insights more quickly and tools to implement winning strategies more efficiently.
- 3. Google Confidential and Proprietary 33@Optmyzr Founded in 2013 by Googlers involved in the creation of the AdWords Editor, Google Analytics, and Quality Score, because they found existing tools in the market were too expensive and clunky to help them grow a PPC agency. Recognized as the Best PPC Management Software in 2015 and 2017 at the US and MENA Search Awards.
- 4. Google Confidential and Proprietary 44@Optmyzr Why Choose Optmyzr “We have a 40+ SEM team and Optmyzr has proven itself one of our biggest assets in scaling up our productivity and drastically improving our overall performance. The pricing is pretty fair and we recommend it as a worthy substitute to more expensive solutions such as Marin, Wordstream, Kenshoo, etc.” -Bruno Ferrante, i-Cherry, a WPP group company
- 5. Google Confidential and Proprietary 55@Optmyzr One-Click Optimizations™ Specialty workflows to streamline common PPC management tasks. Comprehensive PPC Tools Data Insights Visualizations that instantly highlight insights about performance. Report Engine Reports to keep stakeholders automatically informed. Enhanced Scripts™ Easy user interfaces to build advanced automations with AdWords Scripts.
- 6. Google Confidential and Proprietary 66@Optmyzr Multi-Platform Tools Google AdWords Bing Ads Facebook Ads Google Analytics search ads display ads shopping ads video ads reports
- 7. Google Confidential and Proprietary 77@Optmyzr One-Click Optimizations™ Artificial Intelligence recommends changes but Optmyzr always leaves you in control. ● Bids ● Budgets ● Bid Adjustments ● Campaign Builds ● Ad Testing ● Keywords ● Placements ● Audiences
- 8. Google Confidential and Proprietary 88@Optmyzr Advanced Capabilities Optmyzr supports the newest capabilities of AdWords: ● RLSA and audiences ● Device bidding ● Ad extensions ● Video campaigns ● Shopping ads Optmyzr supports advanced management methods: • SKAG ad group creation • Alpha / Beta structure • Grip structure • Lin/Rodnitzky ratio
- 9. Google Confidential and Proprietary 99@Optmyzr Shopping Ad Management • Build perfectly structured shopping campaigns in a fraction of the time • Manage bids using rules, attribute bidding, Grip structure, data roll-ups • Sync AdWords campaigns based on your inventory “Just tried out new shopping bids tool. @optmyzr saved me 5 hours in 5 minutes, seriously!” -Dan Perach, PPCProz
- 10. Google Confidential and Proprietary 1010@Optmyzr For PPC Experts (or those learning to become one) Advanced, customizable workflows AdWords was built for millions of advertisers, making it too slow for PPC experts. Optmyzr fills the gap and builds workflows experts need. You remain in control Black box automation doesn’t always work well, and never teaches you a new technique. Our machine learning suggestions give you a starting point but leave you in control of what is ultimately changed in an account. Full automation when you want. When our system has learned your preferences, you can automate it 100%.
- 11. Google Confidential and Proprietary 1111@Optmyzr For One Account or Hundreds Agencies, consultants, and multi-account advertisers need the ability to scale their strategies. Optmyzr lets you optimize one campaign or entire accounts in the same amount of time. “Alpha Ad has been using Optmyzr for 14 months and we have saved 2466 hours already. That’s about 8 hours a day. So it’s like having one more employee for the price of an intern! Great value for the money.” - Alpha Ad via YouTube
- 12. Google Confidential and Proprietary 1212@Optmyzr Automated Reporting “Through automated reporting, I save several hours of work each month.” - Geniads
- 13. Google Confidential and Proprietary 1313@Optmyzr Data Insights Get insights instantaneously without spending two hours in Excel first.
- 14. Google Confidential and Proprietary 1414@Optmyzr Enhanced Scripts™ for AdWords Automate common tasks to be done hourly using Google AdWords’ highly scalable infrastructure, e.g. • Find and pause broken landing pages • Update daily budgets and pause budgets that are exceeding limits • Generate text ad bulksheets • Detect anomalies in performance No programming skills required, just copy-and-paste our code and maintain your settings in Optmyzr.
- 15. Google Confidential and Proprietary 1515@Optmyzr Customers “What's possible with just one tool is frankly ridiculous.” -Mike Rhodes, author “Ultimate Guide to AdWords” “Very nice intuitive workspace allows to do the job quickly and have fun with it.” -Tomáš Sokol, PanMedia Western “30 days after changing bids with hourly bidder and geo bid modifier the cost per lead was down 25%” - Frank Aldaco, Local Visibility
- 16. Google Confidential and Proprietary 1616@Optmyzr Pricing * prices shown reflect a 10% discount when prepaying for 6 months
- 17. Google Confidential and Proprietary 1717@Optmyzr A Passionate Team Contact us today for a 1-on-1 demo from one of our PPC experts. support@optmyzr.com “Fantastic Customer Service” -Frédéric Lanier, Guabana