Intro to Shape
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The document outlines a flexible PPC software solution designed for digital marketers to streamline workflows and improve efficiency in managing digital advertising campaigns. It addresses common pain points such as manual processes, data entry errors, and budget management, while offering features like automation, actionable reporting, and easy integration with various advertising platforms. The software aims to empower organizations to better serve their clients, optimize their PPC strategies, and enhance overall productivity.
Intro to Shape
- 1. Flexible PPC Software for Digital Marketers and the Organizations They Run
- 2. THE PROBLEM But digital advertising organizations are struggling to scale Digital media will account for half the world’s ad sales by 2020. Manual Workflows Unique Client Needs Finite Time & Technical Resources Frustrated, Overworked Marketers + + =
- 3. THE NEED Easy-to-implement PPC software that adapts to how you operate Software that reduces: ● Manual, Repetitive Workflows ● Data Entry Errors ● Low-Value Adjustments ● Over/Underspent Client Budgets ● Uncertainty and Stress So you can focus on: ● Strategy ● Testing ● High-Value Optimizations ● Results “Agencies continue to rate automation software, location targeting and social advertising as the most important aspects of the PPC Industry” - State of PPC 2016-2017, Hanapin Marketing
- 4. THE SOLUTION Empowers organizations to serve more clients faster and build custom solutions. A flexible PPC management platform and a robust, easy-to-use API ADVERTISING API Toolkit for Developers INTUITIVE PPC PLATFORM Solutions for Marketers
- 5. THE PLATFORM Budget Management At Scale Actionable Alerting & Reporting Innovative Automation Group campaigns together into “Budgets” no matter the ad network, account, or type Quickly understand how your campaign spend compares to remaining budget Review the performance of hundreds of clients and campaigns in minutes Manage Google, Bing, and Facebook campaigns together in a simple interface
- 6. THE PLATFORM Actionable Alerting & Reporting Innovative AutomationBudget Management At Scale Optimize campaigns and push changes to advertising platforms directly from Shape Compare performance metrics in interactive graphs and tables Receive alerts when budgets have reached spend targets, new campaigns are added, or campaigns are auto-paused/enabled Analyze data from past and current time periods. Export into CSV or Excel
- 7. THE PLATFORM Innovative AutomationActionable Alerting & ReportingBudget Management At Scale AutoPilot The Ultimate Insurance Policy Campaigns pause and enable automatically based on available budget RollOver Intelligent Budget Targets Over or underspends are automatically adjusted for in your next budget cycle SmartSync Dynamically Link Accounts Newly created campaigns are automatically synced to Shape so all spend is accounted for
- 8. THE API Custom Reporting Accounting Software Integration Optimization & Analysis Tooling Workflow Automation Ad Tech Solutions Marketing Agencies Large Enterprises
- 9. OPTIMIZE PPC WORKFLOWS Team Efficiency Dashboard Flexibility Client Management ● Manage client workload as a team or as an individual ● Easily transfer client ownership between team members ● Tag/label each client with important custom information ● Spot trends easily and quickly. Export only the data you need ● Automatically email clients when their budgets near exhaustion ● Provide faster reporting. Export multi-channel data with one click
- 10. OUR TEAM As former PPC marketers and engineers, we’ve experienced our customers’ problems first hand and want to eliminate them for good. Jon Davis Co-Founder, CEO 7 years of digital advertising industry experience as a consultant, analyst, and dept. manager. Tyler Juhola Co-Founder, VP of Business Development 6 years of digital advertising industry experience in sales and client services. Chris Vlessis Co-Founder, CTO Full stack developer with experience building large scale systems. Dominic Albano Co-Founder, VP of Engineering Full stack developer and designer with a background developing marketing platforms. David Teofilovic Co-Founder, Senior Developer Full stack developer working on architecting backend infrastructure and data management. Nicole Mears VP of Marketing & Communications Former analyst, dept. manager, and product manager with 7 years of PPC experience. Hayes Nelson COO Executive focused on sales workflow creation, execution, and continued improvement. Nicole Mintiens Optimization & Growth Lead Spent the last decade gaining SaaS, agency, advertising, analytics, PPC, CRO, and social media expertise.
- 11. CUSTOMER SUCCESS “Shape alerted me about 2 clients through email and I was able to go in and prevent a budget overage. I’m hooked.” Kirk Williams, Zato “We easily have 25% more time to focus on optimizing accounts because of Shape. We no longer worry about under or over-spending. Highly Recommend.” Garrett Mehrguth, Directive Consulting “Shape has become an invaluable tool in my daily workflow of managing over 150 client budgets.” Tony Greigo, G5 “Definitely changed our ‘PPC’ life, doing what no other tool is able to do.” Benjamin Bonnet, Reprise Media
- 12. PRICING Shape.io/pricing Discounts available when you sign a six- or twelve-month contract. Free trial. No restrictions. No credit card required.
- 13. THANK YOU Please contact us with questions, inquiries, or to schedule a demo. https://shape.io sales@shape.io 541-706-9236 @WeAreShape ShapeIntegratedSoftware Shape-Integrated-Software