Public image make it a success

Editor's Notes

• #3: Gain favoritism of Rotary - Who we are - What we do - Where we are going Our club activities must be promoted in order to build a strong image including: Leadership programs Our communities services Our world community services Our Youth programs The Rotary Foundation 4: Today we enter an institution or a restaurant or a hotel, we immediately create a perception about that place, based on our experience. And this experience can vary from person to person.
• #4: 3: We shall look into three major aspects of the Rotary Image
• #5: 5: Unlike major corporations like Nike, Coca-Cola or Toyota, Rotary does not have billions of dollars to spend on marketing and advertising. However, Rotary’s strength lies in its 1.2 million members in 34,000 clubs around the world – strength that can rival that of many large corporations. Rotary International’s Board of Directors confirms that improving Rotary’s public image is critical to making our organization a vibrant community force. We must Think locally… act locally and that reminds us that all news is local, meaning it all starts at the local level. Rotary International’s Board of Directors confirms that improving Rotary’s public image is critical to making our organization a vibrant community force in the new Rotary century. At the same, Rotary leaders also recognize the challenges of developing a public image campaign that will work in every community around the world. Public relations efforts are vital to Rotary’s continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Effective PR campaigns build positive, strong relationships with their audiences. But promoting Rotary’s work in the best possible way and sharing your stories effectively with the public and the media are not easy tasks. We must let the world know that we are a global network of individuals who translate their passion into action
• #6: 6. The Reality Check : Rotary International realised this that since we do not have such large budgets to spend on advertising and marketing to build our brand, how do we correct the perception of the people. Unfortunately, the survey revealed that only 20 percent people knew what Rotary does.
• #7: 5: Unlike major corporations like Nike, Coca-Cola or Toyota, Rotary does not have billions of dollars to spend on marketing and advertising. However, Rotary’s strength lies in its 1.2 million members in 34,000 clubs around the world – strength that can rival that of many large corporations. Rotary International’s Board of Directors confirms that improving Rotary’s public image is critical to making our organization a vibrant community force. We must Think locally… act locally and that reminds us that all news is local, meaning it all starts at the local level. Rotary International’s Board of Directors confirms that improving Rotary’s public image is critical to making our organization a vibrant community force in the new Rotary century. At the same, Rotary leaders also recognize the challenges of developing a public image campaign that will work in every community around the world. Public relations efforts are vital to Rotary’s continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Effective PR campaigns build positive, strong relationships with their audiences. But promoting Rotary’s work in the best possible way and sharing your stories effectively with the public and the media are not easy tasks. We must let the world know that we are a global network of individuals who translate their passion into action
• #8: 5: Unlike major corporations like Nike, Coca-Cola or Toyota, Rotary does not have billions of dollars to spend on marketing and advertising. However, Rotary’s strength lies in its 1.2 million members in 34,000 clubs around the world – strength that can rival that of many large corporations. Rotary International’s Board of Directors confirms that improving Rotary’s public image is critical to making our organization a vibrant community force. We must Think locally… act locally and that reminds us that all news is local, meaning it all starts at the local level. Rotary International’s Board of Directors confirms that improving Rotary’s public image is critical to making our organization a vibrant community force in the new Rotary century. At the same, Rotary leaders also recognize the challenges of developing a public image campaign that will work in every community around the world. Public relations efforts are vital to Rotary’s continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Effective PR campaigns build positive, strong relationships with their audiences. But promoting Rotary’s work in the best possible way and sharing your stories effectively with the public and the media are not easy tasks. We must let the world know that we are a global network of individuals who translate their passion into action
• #9: Therefore the first task that the world’s strongest public relations and image consultancy brought in consistency to ensure credibility. The entire visual imagery and the brand signatures have been upgraded to present a unified image. This signature should become a symbol of hope for the people anywhere they see this symbol.
• #12: 5: Unlike major corporations like Nike, Coca-Cola or Toyota, Rotary does not have billions of dollars to spend on marketing and advertising. However, Rotary’s strength lies in its 1.2 million members in 34,000 clubs around the world – strength that can rival that of many large corporations. Rotary International’s Board of Directors confirms that improving Rotary’s public image is critical to making our organization a vibrant community force. We must Think locally… act locally and that reminds us that all news is local, meaning it all starts at the local level. Rotary International’s Board of Directors confirms that improving Rotary’s public image is critical to making our organization a vibrant community force in the new Rotary century. At the same, Rotary leaders also recognize the challenges of developing a public image campaign that will work in every community around the world. Public relations efforts are vital to Rotary’s continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Effective PR campaigns build positive, strong relationships with their audiences. But promoting Rotary’s work in the best possible way and sharing your stories effectively with the public and the media are not easy tasks. We must let the world know that we are a global network of individuals who translate their passion into action
• #13: How well we take care of our members? Do we know them? We call ourselves as family members are we in touch with them?
• #14: DISMAL SITUATION. These are the last year’s figures. Only 10 percent of the club’s have regular club bulletin. Today it is perhaps around 15-18 percent. This is based on the information that I had compiled after reaching out to the
• #15: 5: Unlike major corporations like Nike, Coca-Cola or Toyota, Rotary does not have billions of dollars to spend on marketing and advertising. However, Rotary’s strength lies in its 1.2 million members in 34,000 clubs around the world – strength that can rival that of many large corporations. Rotary International’s Board of Directors confirms that improving Rotary’s public image is critical to making our organization a vibrant community force. We must Think locally… act locally and that reminds us that all news is local, meaning it all starts at the local level. Rotary International’s Board of Directors confirms that improving Rotary’s public image is critical to making our organization a vibrant community force in the new Rotary century. At the same, Rotary leaders also recognize the challenges of developing a public image campaign that will work in every community around the world. Public relations efforts are vital to Rotary’s continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Effective PR campaigns build positive, strong relationships with their audiences. But promoting Rotary’s work in the best possible way and sharing your stories effectively with the public and the media are not easy tasks. We must let the world know that we are a global network of individuals who translate their passion into action
• #16: DISMAL SITUATION. These are the last year’s figures. Only 10 percent of the club’s have regular club bulletin. Today it is perhaps around 15-18 percent. This is based on the information that I had compiled after reaching out to the
• #17: 5: Unlike major corporations like Nike, Coca-Cola or Toyota, Rotary does not have billions of dollars to spend on marketing and advertising. However, Rotary’s strength lies in its 1.2 million members in 34,000 clubs around the world – strength that can rival that of many large corporations. Rotary International’s Board of Directors confirms that improving Rotary’s public image is critical to making our organization a vibrant community force. We must Think locally… act locally and that reminds us that all news is local, meaning it all starts at the local level. Rotary International’s Board of Directors confirms that improving Rotary’s public image is critical to making our organization a vibrant community force in the new Rotary century. At the same, Rotary leaders also recognize the challenges of developing a public image campaign that will work in every community around the world. Public relations efforts are vital to Rotary’s continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Effective PR campaigns build positive, strong relationships with their audiences. But promoting Rotary’s work in the best possible way and sharing your stories effectively with the public and the media are not easy tasks. We must let the world know that we are a global network of individuals who translate their passion into action
• #18: Apart from the visual identity that has been upgraded, the key messages have been upgraded and everywhere those key words have been highlighted and the key to all this is, YOU. The Rotarians remain the key to the success of the public image that we want to create in the minds of the people. It is not only our visual imagery but the kind of impression that we want to leave in the minds of the people through our behaviour and action. Therefore it is imperative for each Rotarian to be cautious of their public behaviour and ask themselves, whether they represent the ethos and the core values.
• #19: DISMAL SITUATION. These are the last year’s figures. Only 10 percent of the club’s have regular club bulletin. Today it is perhaps around 15-18 percent. This is based on the information that I had compiled after reaching out to the
• #20: 5: Unlike major corporations like Nike, Coca-Cola or Toyota, Rotary does not have billions of dollars to spend on marketing and advertising. However, Rotary’s strength lies in its 1.2 million members in 34,000 clubs around the world – strength that can rival that of many large corporations. Rotary International’s Board of Directors confirms that improving Rotary’s public image is critical to making our organization a vibrant community force. We must Think locally… act locally and that reminds us that all news is local, meaning it all starts at the local level. Rotary International’s Board of Directors confirms that improving Rotary’s public image is critical to making our organization a vibrant community force in the new Rotary century. At the same, Rotary leaders also recognize the challenges of developing a public image campaign that will work in every community around the world. Public relations efforts are vital to Rotary’s continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Effective PR campaigns build positive, strong relationships with their audiences. But promoting Rotary’s work in the best possible way and sharing your stories effectively with the public and the media are not easy tasks. We must let the world know that we are a global network of individuals who translate their passion into action
• #21: DISMAL SITUATION. These are the last year’s figures. Only 10 percent of the club’s have regular club bulletin. Today it is perhaps around 15-18 percent. This is based on the information that I had compiled after reaching out to the