Mom Consumer Research Panel

This document summarizes insights from a research panel of approximately 9,000 Hispanic mothers in the United States conducted by Todobebé, a company that provides media and resources for parents. Some key findings include: - 73% of participants preferred Spanish, 79% were married, and 48% were full-time mothers - 66% get parenting information from TV and 75% from the Internet - 73% do most shopping at Walmart, 78% host at least one party per year, and 76% spend over $100 per party The full document provides additional details on demographics, media usage, consumer behaviors, and spending habits to provide insights for marketers on the Hispanic mom segment.