5 slide 11
Download as PPTX, PDF0 likes5 views
The document discusses methods for measuring the readiness of leads to purchase by targeting the digital marketing team, CXOs, and sales and loyalty teams. It emphasizes the importance of gauging lead interest in products beyond just email opens and clicks, suggesting to accurately track session time and engagement metrics. The goal is to enhance lead engagement and minimize the loss of potential sales opportunities.
1 of 9
Download to read offline
5 slide 11
- 1. Measure accurately the readiness of lead to buy
- 2. TARGET AUDIENCE Digital Marketing Team, CXOs, Sales & Loyalty Team
- 4. Measure the interest of the lead in your products beyond the opens & click
- 6. Accurately read & store the session time, no.of widgets of every lead
- 8. Every lead engage to maximum to avoid leakage of good leads