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The document discusses lead nurturing for a target audience that includes digital marketing teams, CXOs, and sales teams. It highlights the importance of sensing lead readiness to buy and nurturing those who are interested but not prepared to purchase yet. By integrating content sensing and decision support, custom content can be generated, leading to a 40-50% increase in lead conversion rates.
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5 slide 3
- 2. TARGET AUDIENCE Digital Marketing Team, CXOs, Sales Team
- 4. Sense lead readiness to buy & nurture the ones that are interested but not ready
- 6. Integrated content sensing & decision support enables custom content generation & fine tuning
- 8. Conversion of leads which were otherwise rejected resulting in 40-50% more lead conversion.