Focus on Data, Risk Control, and Predictive Analysis Drives New Era of Cloud-Based IT Service Management, Says Expert Panel
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The document discusses how IT Service Management (ITSM) is evolving in a cloud-based, hybrid computing environment, emphasizing the need for data-driven risk control and predictive analysis. A panel of IT leaders shares insights on software asset management, compliance, and the importance of effective communication to enhance end-user experience, all while managing the complexity of distributed IT resources. The conversation highlights the potential of big data and analytics to improve processes, optimize asset management, and transform ITSM into a value-driven service brokering role.
![What we're facing is that we have customers who want to add short-term [cloud capacity]. We
need to offer that capability. What's very important is to offer one interface toward the customers,
and to integrate across several service providers at the same time.
Gardner: Tell us a bit about Steria. You're a large organization, 20,000 employees, and in
multiple countries. Tell us a little bit about your organization.
Bailly: We're an IT service provider, and we manage different kinds of services from
infrastructure management, application management, business process outsourcing, system
integration, etc., all over Europe. Today, we're leveraging the capabilities that we have today in
India and in Poland.
Gardner: Now, we've looked at what ITSM does. We haven’t dug into too much about where
it’s going next in terms of what analysis of this data can bring to the table.
Charl, tell me a little bit about how you see the use of analytics improving what you've been
doing in your setting. How do baseline results from ITSM, the tools we have been talking about,
improve when you start to analyze that data, index it, cleanse it, and get at the real underlying
information that can then be turned into business benefits?
Joubert: Looking at inadequacies of your processes is really the start of all of this. The moment
you start scratching at the vast amount of information you have, you start seeing
the errors of your ways and ways and opportunities to correct them.
It's really an exciting time in ITSM. We now have the ability to start mining this
magnitude of information that’s being locked inside attachments in all of these
ITSM solutions. We can now start indexing all that unstructured data and using it.
It’s a fantastic time to be in IT.
Gardner: Give me an example of where you've seen this at work -- maybe a helpdesk
environment. How can you immediately get benefits from starting to analyze systems and IT
information?
Million interactions
Joubert: In the service desk I'm involved in, we have about a total of a million interactions
over the past few years. What we've done with big data is index the categorization of all these
interactions.
With tools from HP, Smart Analytics and Smart Ticketing, we're able to predict the
categorization of these interactions to a accuracy of about 84 percent at the moment. This assists
the service desk agents to more accurately get the correct information to the correct service
teams the first time, with fewer errors in escalation, which in turn leads to greater customer
satisfaction.
Page 6
Joubert](https://image.slidesharecdn.com/1202201hpdbitsmpanel-150827155409-lva1-app6891/85/Focus-on-Data-Risk-Control-and-Predictive-Analysis-Drives-New-Era-of-Cloud-Based-IT-Service-Management-Says-Expert-Panel-6-320.jpg)
Focus on Data, Risk Control, and Predictive Analysis Drives New Era of Cloud-Based IT Service Management, Says Expert Panel
- 1. Focus on Data, Risk Control, and Predictive Analysis Drives New Era of Cloud-Based IT Service Management, Says Expert Panel Transcript of a Briefings Direct discussion on how ITSM is playing a larger and more important role in IT today. Listen to the podcast. Find it on iTunes. Get the mobile app for iOS or Android. Sponsor: HP Enterprise Dana Gardner: Hello, and welcome to the next edition of the HP Discover Podcast Series. I'm Dana Gardner, Principal Analyst at Interarbor Solutions, your host and moderator for this ongoing sponsored discussion on IT innovation and how it’s making an impact on people’s lives. Once again, we're focusing on how companies are adapting to the new style of IT to improve IT performance and deliver better user experiences, as well as better business results. Our next innovation panel discussion focuses on the changing role of IT service management (ITSM) in a hybrid computing world. As IT systems, resources, assets, and information are more scattered across more enterprise locations, and devices, as well as across various service environments, how can IT leaders hope to know where their stuff is, who’s using it, how to secure it, and then accurately pay for it? HP Service Desk Software Brings Together ITSM Capabilities Get Your Free Trial Well, it turns out to the advanced software asset management (SAM) methods can enforce compliance, reduce risk, cut costs, and enhance end-user productivity even as the complexity of IT itself increases. We'll now hear from four IT leaders about how they have improved ITSM despite such challenges, and we'll learn how the increased use of big data and analytics, when applied to ITSM, improves inventory control and management. We'll also hear how a service brokering role can also be used to great advantage, thanks to ITSM- generated information. To learn more about how ITSM is solving multiple problems for IT, we're joined by our panel. Please join me in welcoming Charl Joubert, a Change and Configuration Expert. He is based in Pretoria, South Africa. Welcome, Charl. Page 1 Gardner
- 2. Charl Joubert: Thank you, Dana. Gardner: We're also here with Julien Kuijper, an expert in Asset and License Management. He's based in Paris. Welcome, Julien. Julien Kuijper: Thank you. Good afternoon. Gardner: We're also here with Patrick Bailly. He is the IT Quality and Process Director at Steria based in Paris as well. Welcome, Patrick. Patrick Bailly: Thank you. Good afternoon. Gardner: And lastly, Edward Jackson joins us. He is Operational System Support Manager at Redcentric, based in Harrogate, UK. Welcome, Edward. Edward Jackson: Thank you. Good afternoon. Gardner: Let’s talk a bit at first about SAM. There seems to be a lot going on with getting more information about software and how it’s distributed and used. This becomes more of an issue as users can get software so easily. But how should they get it into the organization and how that should be managed remains a big challenge. Julien, tell me a little bit about how you're seeing organizations deal with this issue. On one hand, they need to allow for innovation, self-service, and decision making around software and, at the same time, they need to protect an organization. Complicated circle Kuijper: SAM has to square quite a complicated circle. One is compliance in a company, compliance with regard to software installation and usage, and also ensuring that while doing this, we must ensure that the software that is entering a company isn't dangerous. It's things like not letting a virus come in, opening threats or complication. Those are three very technical and very factual environments. But, you also want to please your end-user. If you don’t please your end-user and you don’t give them the ability to work, they're going to be frustrated. They're going to complain about IT. It’s already a complicated enough topic, and you don’t want to get into this. You have to square that circle by implementing the correct processes first, while giving the correct information around how to behave in the whole end-to-end software lifecycle. Page 2 Kuijper
- 3. Gardner: And there's asset management when it comes to software. It’s not small potatoes. There are some very big numbers involved if you don’t manage it properly. So perhaps it's something that you can easily bring to the attention of leadership and get them to fund this. Kuijper: It’s actually a very inconvenient truth. An audit from a publisher or a vendor can easily reach 7 or 8 digits, and a typical company has between 10 and 50 publishers. So, at 7 digits per publisher, you can easily do the math. That’s typically the financial risk. You also have a big reputation risk. If you don’t pay for software and you are caught, you end up being in the press. You don’t want your company, your branding, to be at that level of exposure. You have to bring this risk to the attention of IT leaders at the CIO level, but they don’t really want to hear that, because it costs a lot. When they hear this risk, they can't avoid investment, and the investment can be quite large as well. But you have to compare this investment with regards to your overall software spending. Typically, if this investment is reacheing five percent of your overall yearly software spending, you're on the right level. It’s a big number, but still it’s worth investing. Coming with this message to IT management and getting the ear of a person who is interested in the topic and then getting the investment authorization, you've gone through half the journey. Implementation afterwards will be defining your processes, finding the right tool, implementing it, and running it. Gardner: When it comes to value to the end-user, by having an understood, clearly-defined process in place allows them to get to the software they want, make sure they can use it, and look for it on a sanctioned list, for example. While some end-users might see this as a hurdle, I think it enables them eventually to get the tools they need when they need them. Smart communication Kuijper: Right. At the beginning, every end-user will see all those SAM processes as a burden or a complication. So you have to invest a lot in communication, smart communication, with your company and make people understand that it’s everyone’s responsibility to be compliant and also that it can help in recovering money. If you do this in a smart way, and the process has a delivery time not longer than three days, then you're good. You have to ensure, of course, that you have a software catalog which is up-to- date, with an easy access to your main titles, and once all those points from the end-to-end software lifecycle are implemented, from software tool, then software delivery, then software re- usage, software, and also disposal. When all this is lean, then you’ve made your journey. Then, the software lifecycle process will not be seen any more as a pain, but it will be seen as a business enabler. Page 3
- 4. Gardner: Now, asset management doesn’t just cover the realm of software. It includes hardware, and in a network environment, that can be very large numbers of equipment and devices, endpoints as well as network equipment. So Edward at Redcentric, tell us a little bit about how you see the management of assets through the lens of a network? Jackson: We have over 10,000 devices in management from a multitude of vendors and we use asset management in terms of portfolio management, managing the models, the versions, and the software. We also have a configuration management tool that takes the configurations of these devices and runs them against compliancy. We can run them against a gold or a silver build. We can also run them against security flaws. It gives us an end- to-end management. All of this feeds into our ITSM product and then also it feeds into things like the configuration management data base (CMDB). So we have a complete end-to- end knowledge of the software, the hardware, and the service that we're giving the customer. Gardner: Knowing yourself and your organization allows for that lifecycle benefit that Julien referred to. Eventually, that gives you the freedom to manage and extend those benefits into things like helpdesk support, even operations, where the performance can be maintained better. Jackson: Yes, a 360-degree management from hardware being delivered on site, to being discovered, being automatically populated into the multitude of support and operational systems that we use, and then into the ITSM side. If you don’t get it right from the start and you don’t have the correct models defined for a Cisco device or the correct IOS on that device one perhaps where it has security flaws, then you run the risk of deploying a vulnerable service to the customer. Thinking about scale Gardner: Looking at the different types of tools and approaches, this goes beyond thinking about assets alone. We're thinking also about scale. Tell us about your organization, and why the scale and ability to manage so many devices and information is important? Jackson: Being a managed service provider (MSP), we have about 1,000 external customers, and each one of those has a tailored service, ranging from voice, storage, to data, and cloud. So we need to be able to manage these services that are contained within the 10,000 plus devices that we have. Page 4 Jackson
- 5. We need to understand the service end-to-end. So there’s quite bit of service level management in there. It all ties down to having the correct kind of vendor, the correct kind of service mapping, and information needs to be accurate in the configuration items (CIs), so support can utilise this information If we have an incident that is automatically generated on the management platforms, it goes into the ITSM platform. We can create an effective customer list within say five minutes of the network outage and email or SMS the customer pretty much directly. There’s more ways of doing it, but it’s all due to having a tight control on the assets that are out there on the field, having an asset management tool that can actually control that, and being able to understand the topology of the network and where everything lies. This gives us the ability to create relationships between these devices and have hierarchical logical and physical entities. Gardner: But you have confidence that, regardless of the scale and volume of the devices and regardless of the amount of data that you are collecting, those aren’t issues in terms of your performance. You work with tools and platforms that can handle that scale. Jackson: All the tools that we have are pretty much carrier grade. So we can scale a lot more than the 10,000 devices that we currently have. If you set it up and plan it right, it doesn’t really matter how many devices you have in management. You have got the right processes and structure to be able to manage them. Gardner: We've talked about software, hardware, and networks. Nowadays, cloud services, micro services, and APIs are also a big part of the mix. IT consumes them, they make value from them, and they extend that value into the organization. Let’s go to Patrick at Steria. How are you seeing in your organization an evolution of ITSM into a service brokering role, and does the current crop or generation of ITSM tools and platforms give you a road to that service brokering capacity? Extending services Bailly: What’s needed for becoming a service broker that is we need to offer the ability to extend the current service that we have to the services that are available today in the cloud. To do that, we need to extend the capability of our framework. Today, our framework has been designed in order to run the operation on behalf of our customers, to run the operation on the customer side, or the operation on our data center, but more or less, traditionally IT. The current ITSM framework is able to do that. Page 5 Bailly
- 6. What we're facing is that we have customers who want to add short-term [cloud capacity]. We need to offer that capability. What's very important is to offer one interface toward the customers, and to integrate across several service providers at the same time. Gardner: Tell us a bit about Steria. You're a large organization, 20,000 employees, and in multiple countries. Tell us a little bit about your organization. Bailly: We're an IT service provider, and we manage different kinds of services from infrastructure management, application management, business process outsourcing, system integration, etc., all over Europe. Today, we're leveraging the capabilities that we have today in India and in Poland. Gardner: Now, we've looked at what ITSM does. We haven’t dug into too much about where it’s going next in terms of what analysis of this data can bring to the table. Charl, tell me a little bit about how you see the use of analytics improving what you've been doing in your setting. How do baseline results from ITSM, the tools we have been talking about, improve when you start to analyze that data, index it, cleanse it, and get at the real underlying information that can then be turned into business benefits? Joubert: Looking at inadequacies of your processes is really the start of all of this. The moment you start scratching at the vast amount of information you have, you start seeing the errors of your ways and ways and opportunities to correct them. It's really an exciting time in ITSM. We now have the ability to start mining this magnitude of information that’s being locked inside attachments in all of these ITSM solutions. We can now start indexing all that unstructured data and using it. It’s a fantastic time to be in IT. Gardner: Give me an example of where you've seen this at work -- maybe a helpdesk environment. How can you immediately get benefits from starting to analyze systems and IT information? Million interactions Joubert: In the service desk I'm involved in, we have about a total of a million interactions over the past few years. What we've done with big data is index the categorization of all these interactions. With tools from HP, Smart Analytics and Smart Ticketing, we're able to predict the categorization of these interactions to a accuracy of about 84 percent at the moment. This assists the service desk agents to more accurately get the correct information to the correct service teams the first time, with fewer errors in escalation, which in turn leads to greater customer satisfaction. Page 6 Joubert
- 7. Gardner: Very good. Julien, how about you? Where does the analysis of what you're doing with asset management, for example, play a role? Where do you see it going? Kuijper: SAM is already quite complex on-premise and we all know today that the IT world is moving to the cloud, and this is the next challenge of SAM, because the whole point of the cloud is that you don’t know where your systems are. However, the licensing models, as they are today, refer to CPU, to on-premise, to physical assets. Understanding how you can adapt your licensing model to this new concept -- not that new anymore now -- this new concept of cloud is something to which even the software publishers and vendors have not really adapted their model. HP Service Desk Software Brings Together ITSM Capabilities Get Your Free Trial You also have to face some vendors or publishers who are not willing to adapt their model, especially to be able to audit specific customers and get more revenue. So, on one hand, you have to implement the right processes and the right tools, which are now going to navigate in a very complex environment, very difficult to scan, very difficult to analyze. At the same time, you have to update all your contracts, and sometime, this will not be possible. Some vendors will have a very easy licensing model if you are implementing their software in their own cloud environment, but in another cloud environment, in a competitor, they might make this journey quite complicated for you. So this will be complex and will be resolved by correct data to analyze and also some legal workforce and purchasing workforce to try to adapt the contracts. Gardner: In many ways right now, we never really own software. We only lease it or borrow it and we're charged in a variety of ways. But soon we'll to be going more to that pay-as-you-use, pay-as-you-consume model. What about the underlying information associated with those services? Would logs go along with your cloud services? Should you be able to access that so that you can analyze it in the context of your other IT infrastructure? Edward, any thoughts as a managed services environment and a management of networks provider. Do you see that as you provide more services that you are providing insight or ITSM metadata along with the services? Page 7
- 8. IaaS to SaaS Jackson: Over the past five or six years, the services that we offered pretty much started as infrastructure as a service (IaaS), but it’s now very much a software-as-a-service (SaaS) offering, managed OS, and everything up the technology stack into managed applications. It's gotten to a point now that we are taking on the managing of bespoke applications that customers wanted to hand over to Redcentric. So not only do we have to understand the technology and the operating systems that go on these platforms in the cloud, but we also have to understand the bespoke software that’s sitting on them and all the necessary dependencies for that. The more that we invest into cloud technologies, the more complex the service that we offer our customers becomes. We have a multitude of management systems that can monitor all the different elements of this and then piece them together in a service-level model (SLM) perspective. So you get SLM and you get service assurance on top of that. Gardner: We've heard about IDOL OnDemand and Vertica OnDemand, as part of the Haven OnDemand. They're bringing these analytics capabilities to cloud services, APIs as well. As I understand it, they're going to be applying them to more IT operations issues. So it’s quite possible that we'll start to see a mash up, if you will, between a cloud service, but also the underlying IT information associated with that service. Let’s go back to Patrick at Steria. Any thoughts about where this combination of ITSM within a cloud environment develops? How do you see it going? Bailly: Yeah. The system today exists for traditional IT, and we also have to have the tooling for designing and consuming cloud services. We are running HP Service Manager for traditional IT, legacy IT, and we are running HP Cloud Service Automation (CSA) for managing and operating in the cloud. We’d like to have a unique way for reconciling the catalogue of services that are in Service Manager with the catalogue of services that are in CSA, and we would need to have a single, unique portal for doing that. What we'e expecting with HP Propel is to offer the capabilities to aggregate services that are coming from various sources and to extend that by also offering them. When we're serving this live, we need to offer some additional features like collaboration, incident management, access to the knowledge base, collaboration between service desk and end user, collaboration between end users, etc. Page 8
- 9. There's also another important point and that is service integration. As a service provider, we will have to deliver and control the services that are delivered by some partners and by some cloud service providers. In order to do that, we need to have strong integration, not only partnership, but also strong integration. And that integration should be multiple point, meaning that, as soon as we're able to integrate a service provider with this, that integration will be de facto available for our other customers. We're expecting that from Propel. And it’s not only an integration for provisioning service, but it’s also an integration for running the other processes, collaboration, incident management, etc. Gardner: Patrick mentioned HP Propel, do any of you also have some experience with that or are looking at it to solve other problems? Single view Joubert: We're definitely looking at it to give a single view for all our end users. There are various supportive partners in the area where I work. The end user really wants one place to ask for fixing a broken light, to fixing a broken PC, to installing software. It's ease of use that they're looking for. So yes, we are definitely looking at Propel. Gardner: Let’s take another look to the future. We've heard quite a bit about the Internet of Things (IoT) -- more devices, more inputs, and more data. Do you think that’s something that’s going to be an issue for ITSM, or is that something separate? Do you view that the infrastructure that’s being created for ITSM lends itself to something like managing the Internet of Things and more devices on a network? Let’s start with you, Julien. Kuijper: For me, as asset management experts and software asset management experts, we have to draw a line somewhere and say, "There is this IoT, and there is some data that we have to say we don’t want to analyze. There are things that are here on the Internet. That’s fine, but too much engineering around that might be over-killing the processes. We also have to be very careful about false good ideas. I personally think that bring your own device (BYOD) is a false good idea. It brings tremendous issues with regards to who takes care of an asset that is personally owned by a person in a corporate environment, who deals with IT. Today, it’s perfect. I bring the computer that I'm used to in the office. Tomorrow, it’s broken. Who is going to fix it? When I buy software for this machine, who is going to pay for it and who's going to be responsible for non-compliance? A CIO might think it’s very intelligent and very advanced to allow people to use what they're used to, but the legal issues behind it are quite complicated. I would say this is a false good idea. Page 9
- 10. Gardner: Edward, you mentioned that at Redcentric, scale doesn’t concern you. You're pretty confident that the systems that you can access can handle almost any scale. How about that Internet of Things? Even if it shouldn’t be in the purview legally or in terms of the role of IT, it does seem like the systems that have been developed for ITSM are applicable to this issue. Any thoughts about more and more devices on a network? Jackson: In terms of the scale of things, if the elements are in your control and you have some structure and management around them. You don’t need to be overly concerned. We certainly don’t keep anything in our systems their shouldn’t be in there or doesn’t need to be.. Going forward, things like big data and smart analytics layered on top would give us a massive benefit in how we could deliver our service, and more importantly, how we can manage the service. Once you have your processes is in place, and can understand the necessity of those processes, you have the structure, and you have the kind of management platform that your sure is going to handle the data, then you can basically leverage things like big data, smart analytics, and data mining to enable you to offer a sophisticated level of support that perhaps your competitors can’t. Esoteric activity Gardner: It's occurred to me, as I've been listening to many of the speakers today that almost any of the major challenges, whether it’s big data, cloud service brokering, management of assets for legal or jurisdiction or compliance, ITSM, the data and the management of that data is central to any of these problems. I think we've seen in the last several years what was a fairly esoteric activity. ITSM has become much more prominent and is in the position to solve many more problems. I'd like to end our conversation with your thoughts along those lines. Charl, ITSM, is it more important than ever? How has it become central? Joubert: Absolutely. With the advent of big data, we suddenly have the tools to start mining this information and using it to our benefit to give better service to our end users. Gardner: Julien, the role of ITSM. Am I off on some pie-in-the-sky mentality here or do you really think it is more core, more central, more important than ever? Kuijper: ITSM is definitely core to any IT environment, because ITSM is the way to put the correct price tag behind a service. We have service charging and service costing. If you don’t do that correctly, then you basically don’t tell the truth to your customer or to your end user. If you mix this with the Internet of Things and the possibility to have anything with an IP address available on the network, then you enter into more philosophical thoughts. In a corporate Page 10
- 11. environment, let’s assume you have a tag on your car keys that helps you to find them, and that is linked on the Internet. Those gizmos are happening today. This brings some personal life information into your corporate environment. What does the corporate environment do about this? The brand of your car is on your car tag. They will know that you bought a brand new car. They will know all this information which is personal. So we have to think about ethics as well. So drawing a line of what the corporate environment will take care and what is private will be essential in this Internet of Things. When you have your mobile phone, is it personal, it is business? Drawing a line will be very important. Gardner: But at least we will have the means to draw that line and then enforce the drawing of that line. Kuijper: Right. Totally correct. Gardner: Edward, the role of ITSM, bigger than ever or not so much? Bigger than ever Jackson: I think it’s bigger than ever. It’s the front end of your business, and the backend of your business its what the customers see. It’s how you deliver your service, and if you haven’t got it right, then you are not going to be able to deliver the service that a customer expects. You might have the best products in the world, but if your ITSM systems and your ITSM team aren’t doing what they're supposed to be doing then you know it’s not going to be any good, and the customers are going to say that. Gardner: And lastly to Steria, and Patrick, the role of ITSM, bigger than ever? How do you view it? Bailly: For me, the role of IT Service Management (ITSM) won't change. We did ITSM in the past and we still continue to have that in the future. In order to deliver any service, we need to have the detailed configuration of the service. We will have to run processes and not have the service change. What will change in the future is the diversity of service providers that we use. As a service provider, we'll have to walk with a lot of other service providers. So the SLA will be more complex to manage for service management. It will be critical. For the customer, you will have to not only manage — but to govern — that service even if it is provided by lot of service providers. Page 11
- 12. Gardner: So the complexity goes up, and therefore the need to manage that complexity also needs to go up. Bailly: What is also very important in license management in the cloud is that very often the return on investment (ROI) of the cloud adoption has ignored or minimized the impact of software cost. When you tell your customers, internal or external, that this xyz cloud offer will cost them that amount of money, you will most likely have to add up 20-30 percent because of the impact of the software cost afterwards. Gardner: I am afraid we will have to leave it there. We've been talking to a panel of experts about IT service management and its role in a hybrid computing world. We’ve found out how the future of analytics plays into ITSM, big data included, as well as many of the other scaling issues around mobility, Internet of Things, and the licensing and legal issues around all assets in IT. So a big thank you to our panel. We've been joined by Charl Joubert, the Change and Configuration Expert based in Pretoria, South Africa. Thank you, sir. Joubert: Thank you very much, Dana. Gardner: Julien Kuijper has joined us. He is an expert in Asset and License Management based in Paris. Thank you, Julien. Kuijper: Thank you. It was a pleasure. Gardner: Patrick Bailly. He is the IT Quality and Process Director at Steria in Paris. Thank you, sir. Bailly: Thank you very much. HP Service Desk Software Brings Together ITSM Capabilities Get Your Free Trial Gardner: And Edward Jackson, Operational System Support Manager at Redcentric in the UK. Thank you. Jackson: Thank you. Gardner: And a big thank you to our audience as well for joining us for this special new style of IT discussion. We have explored solid evidence from a number of adopters and experts on how big data changes everything, for IT, for businesses and governments, as well as for you and me. I'm Dana Gardner; Principal Analyst at Interarbor Solutions, your host for this ongoing series of HP-sponsored discussions. Thanks again for joining us, and don’t forget to come back next time. Page 12
- 13. Listen to the podcast. Find it on iTunes. Get the mobile app for iOS or Android. Sponsor: HP Enterprise Transcript of a Briefings Direct discussion on how ITSM is playing a larger and more important role in IT today. Copyright Interarbor Solutions, LLC, 2005-2015. All rights reserved. You may also be interested in: • HP pursues big data opportunity with updated products, services, developer program • How eCommerce sites harvest big data across multiple clouds • How Localytics uses big data to improve mobile app development and marketing • HP hyper-converged appliance delivers speedy VDI and apps deployment and a direct onramp to hybrid cloud • Full 360 takes big data analysis cloud services to new business heights • HP hyper-converged appliance delivers speedy VDI and apps deployment and a direct onramp to hybrid cloud • GoodData analytics developers on what they look for in a big data platform • Enterprises opting for converged infrastructure as stepping stone to hybrid cloud • How big data technologies Hadoop and Vertica drive business results at Snagajob • Zynga builds big data innovation culture by making analytics open to all developers • How big data powers GameStop to gain retail advantage and deep insights into its markets • Data-driven apps performance monitoring spurs broad business benefits for Swiss insurer and Turkish mobile carrier • How Malaysia’s Bank Simpanan Nasional implemented a sweeping enterprise content management system • How Globe Testing helps startups make the leap to cloud- and mobile-first development Page 13