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Platform as a Service:

      Essential to Your Future"
       Learn How PaaS Equips Enterprises to Innovate Faster"


                         Dana Gardner!            Rosie Pongracz     !!
                         Principal Analyst,       Product Marketing Director,
                         Interarbor Solutions!    Salesforce Platform!




sfdc_ppt_corp_template_10_20_2012.ppt
Speed Development Up, Complexity Down!

    PaaS capabilities on the fast
     track for improvement!
    Gets you out of the hardware
     and software infrastructure
     business!
    Make better use of cloud and
     software as a service (SaaS)!
    PaaS forms key new
     ingredient to IT and business
     transformation!
PaaS Flips IT s Focus from Operations

 to Innovation!



                                   Innovation"
                  Innovation!
Keeping the                                         Business
 lights on                                         Innovation
                                    Governance 

                Governance &!        & Change 

                                   Management!
              Change Management!
                                       Infra !
                Infrastructure         Mgmt!
                Management!
Business is demanding new apps… IT is
struggling to deliver with existing platforms!


   Manual,           Trapped"        Hard to Deliver
Disconnected "         Data"           Customer"
  Business                            Social Apps"
 Processes"
                                                        Hard to
                                                       Innovate!




                 Types of business problems!
How PaaS Fits in Now!

    Cloud s middle layer!
    Integration of application
     lifecycle functions!
    Maintains choice on tools
     and IDEs !
    Best-of-breed as a process!
    Forces standardization and
     automation!
    Governance and security
     easer to implement,
     manage!
PaaS: Innovation. Not Infrastructure!
                                          Cloud App Platforms"
                                          (Platform as a Service) !
                                                                 Cloud Services"
Business Value!




                                                                      Globalization!
                                                                             APIs!
                                                                            Mobile!
                                         Software Stack"
                                                                           Security!
                                          Database Services!              Analytics!
                   Infrastructure"       App Server Services!               Search!
                                         Messaging Services!          Collaboration!
                     as a Service"
                                           Directory Services!              Identity!
                     Hardware Servers!
                     Hardware Storage!
                  Hardware Networking!




                                         Business Services!
Variations on PaaS!


•    Micro-sites to Big data!                                        •    Highest levels of
•    Java, Ruby, PHP, Python,                                             abstraction!
     Node.js, more !                 Lower              Higher       •    Clicks + code!
•    Postgres, MySQL, NoSQL!       Abstraction        Abstraction    •    VisualForce, Apex!
•    Git based workflow!                                              •    SOQL!
•    Data model outside SFDC!                                        •    Native SFDC workflow!
•    Best for new applications                                       •    Data model within SFDC!
     & refresh of existing apps!




                                      Integrated & Extended via!
                                      •    Database.com!
                                      •    Open APIs (REST, SOAP)!
                                      •    Open source toolkits &
                                           libraries!
PaaS Applications!



  Optimization:                                        Agility: "                      Innovation: "
      Automate Your                                   Build Social"                    Create Engaging
        Business"                                     Front Ends"                      Customer Apps"


                                                                                                             29%"
                                                                                                           Increase in
                                                                                                           Innovation!


         Increase                                  Unlock Legacy"                        Create new
        Productivity!                                  Data!                          Customer Channels!




Source: Market Tools “Salesforce.com Customer Relationship Survey Results” May 2012
Inhibitors to PaaS Adoption!

    Murky definitions!
    Lots of new entrants!
    What type of apps?!
    Concerns on portability and
     migration!
    Ability to govern, secure
     apps!
    Data access and privacy!
    Trust!
Inevitability of PaaS!



                  Built-in PaaS Services"
                                                                                    Your
                                                                                 Innovative"
    Infrastructure! Application! Operations! Platform!    Touch!      Social!       App"
       Services!     Services!    Services! Services!    Services!   Services!




                 Lose the infrastructure, gain speed!
Case Study: Kelly Services
transformed their business with PaaS


                     Supplier Mgt App!
                     Tracks key suppliers !
                     Chatter provides collaborative workspace!
                     Deployed across 27 countries and 5
                     continents!
                     Delivers real-time visibility across the
                     company with no new infrastructure!
Zimmer Builds iPad Digital Catalog on
PaaS!
                    iPad Digital Catalog App!
                    Leading supplier of orthopedic devices,
                    and surgical products needed real time,
                    global business visibility!


                    Provides touch based navigation to
                    identify key surgical content !

                    Integrated with salesforce Content!

                    Native iPad demo for field use by global
                    workforce!
Case Study: Macy s reacts faster,
stays competitive, builds in social on
PaaS!
ummary and Conclusions
Summary and Conclusions!

                                   Mobile, social apps fast!
  Strong tactical benefits!
  RAD and mobile apps!
  On-ramp to more cloud
uses!
  Time to experiment now!
  Maturing offerings point to
strategic benefits!
  Process level focus for
businesses!
  Productivity and costs gains!
  Transformation benefits!
Salesforce Runs on the Platform!
  OUR Apps"   YOUR custom apps"   PARTNER apps"

                   Social
                   Mobile
                  Real-time
Q & A"


       Learn more"
       salesforce.com/platform"
       salesforce.com/paas"
       Salesforce platform free trial"


        Dana Gardner, Principal Analyst
        Interarbor Solutions
        603-528-2435
        Follow me on Twitter @Dana_Gardner
        dgardner@interarbor-solutions.com




sfdc_ppt_corp_template_10_20_2012.ppt

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Platform as a Service: Essential to Your Future

  • 1. Platform as a Service:
 Essential to Your Future" Learn How PaaS Equips Enterprises to Innovate Faster" Dana Gardner! Rosie Pongracz !! Principal Analyst, Product Marketing Director, Interarbor Solutions! Salesforce Platform! sfdc_ppt_corp_template_10_20_2012.ppt
  • 2. Speed Development Up, Complexity Down!   PaaS capabilities on the fast track for improvement!   Gets you out of the hardware and software infrastructure business!   Make better use of cloud and software as a service (SaaS)!   PaaS forms key new ingredient to IT and business transformation!
  • 3. PaaS Flips IT s Focus from Operations
 to Innovation! Innovation" Innovation! Keeping the Business lights on Innovation Governance 
 Governance &! & Change 
 Management! Change Management! Infra ! Infrastructure Mgmt! Management!
  • 4. Business is demanding new apps… IT is struggling to deliver with existing platforms! Manual, Trapped" Hard to Deliver Disconnected " Data" Customer" Business Social Apps" Processes" Hard to Innovate! Types of business problems!
  • 5. How PaaS Fits in Now!   Cloud s middle layer!   Integration of application lifecycle functions!   Maintains choice on tools and IDEs !   Best-of-breed as a process!   Forces standardization and automation!   Governance and security easer to implement, manage!
  • 6. PaaS: Innovation. Not Infrastructure! Cloud App Platforms" (Platform as a Service) ! Cloud Services" Business Value! Globalization! APIs! Mobile! Software Stack" Security! Database Services! Analytics! Infrastructure" App Server Services! Search! Messaging Services! Collaboration! as a Service" Directory Services! Identity! Hardware Servers! Hardware Storage! Hardware Networking! Business Services!
  • 7. Variations on PaaS! •  Micro-sites to Big data! •  Highest levels of •  Java, Ruby, PHP, Python, abstraction! Node.js, more ! Lower Higher •  Clicks + code! •  Postgres, MySQL, NoSQL! Abstraction Abstraction •  VisualForce, Apex! •  Git based workflow! •  SOQL! •  Data model outside SFDC! •  Native SFDC workflow! •  Best for new applications •  Data model within SFDC! & refresh of existing apps! Integrated & Extended via! •  Database.com! •  Open APIs (REST, SOAP)! •  Open source toolkits & libraries!
  • 8. PaaS Applications! Optimization: Agility: " Innovation: " Automate Your Build Social" Create Engaging Business" Front Ends" Customer Apps" 29%" Increase in Innovation! Increase Unlock Legacy" Create new Productivity! Data! Customer Channels! Source: Market Tools “Salesforce.com Customer Relationship Survey Results” May 2012
  • 9. Inhibitors to PaaS Adoption!   Murky definitions!   Lots of new entrants!   What type of apps?!   Concerns on portability and migration!   Ability to govern, secure apps!   Data access and privacy!   Trust!
  • 10. Inevitability of PaaS! Built-in PaaS Services" Your Innovative" Infrastructure! Application! Operations! Platform! Touch! Social! App" Services! Services! Services! Services! Services! Services! Lose the infrastructure, gain speed!
  • 11. Case Study: Kelly Services transformed their business with PaaS
 Supplier Mgt App! Tracks key suppliers ! Chatter provides collaborative workspace! Deployed across 27 countries and 5 continents! Delivers real-time visibility across the company with no new infrastructure!
  • 12. Zimmer Builds iPad Digital Catalog on PaaS! iPad Digital Catalog App! Leading supplier of orthopedic devices, and surgical products needed real time, global business visibility! Provides touch based navigation to identify key surgical content ! Integrated with salesforce Content! Native iPad demo for field use by global workforce!
  • 13. Case Study: Macy s reacts faster, stays competitive, builds in social on PaaS!
  • 14. ummary and Conclusions Summary and Conclusions! Mobile, social apps fast!   Strong tactical benefits!   RAD and mobile apps!   On-ramp to more cloud uses!   Time to experiment now!   Maturing offerings point to strategic benefits!   Process level focus for businesses!   Productivity and costs gains!   Transformation benefits!
  • 15. Salesforce Runs on the Platform! OUR Apps" YOUR custom apps" PARTNER apps" Social Mobile Real-time
  • 16. Q & A" Learn more" salesforce.com/platform" salesforce.com/paas" Salesforce platform free trial" Dana Gardner, Principal Analyst Interarbor Solutions 603-528-2435 Follow me on Twitter @Dana_Gardner dgardner@interarbor-solutions.com sfdc_ppt_corp_template_10_20_2012.ppt