Analysing survey results ss
- 1. Analysing Survey Results Danielle Watkins
- 2. 9 out of the people that took my survey were female, as the other 2 were male. Therefore, when creating my newspaper advertisement I will ensure that the main target audience I apply my advertisement to will be towards females. As a soap channel we expected majority of the audience to be female. To help create my advertisement to the perfect audience, I needed to find out the age range, which leads me onto the next question.
- 3. The main age range that shows interest in newspaper advertisements are 16-18 year olds. A large number of 9 people, out of the 11, are 16-18 years old, therefore, I need to be careful with the language type and the colours. For example young adults will not be interest in girly colours such as pink, but will be interested in exciting colours such as red/blue. However, further on I ask the question of what colour they will prefer. The language type needs to be formal and professional, however, friendly and easy to read and understand. Therefore, including large, difficult words will bore the reader, and loose interest.
- 4. The survey result show various replies to when people read newspaper advertisements. Only one person never reads a newspaper advertisement, whereas majority of the people read one once a week. Not many people are going to read a newspaper advertisement everyday, because most people can access the internet, and have no reason to buy a newspaper article.
- 5. All the response I got for this question was equal. Video advertisement was the most popular answer, followed closely behind with animated advertisement.
- 6. • Everyone agreed that I would need to include all the features listed. However, a low amount of people didn’t think I should include the companies slogan. I will still include a slogan into our newspaper advertisement to make our TV channel more recognizable, however, I may include it slightly smaller than originally planned, and present it in the corner.
- 7. Majority of the people who answered my survey would expect to see either classic colours in my magazine, such as black and white, or either hot colours such as red and yellow. Only a one person said they would like to see cold colours, therefore, I will avoid using colours such as blue and purple.
- 8. Absolutely everyone agreed that they would expect images in my newspaper advertisement, therefore, I will ensure to include a main image to grab the readers attention.
- 9. A large amount of people said that a colour newspaper advertisement will attract their attention, only one person said black and white, and 2 people said any type. Therefore, I will use colourful colour in my newspaper advertisement as this would help to attract my audience.