20130904 splash maps
- 1. Navigation designed for the REAL outdoors Cartographic Society 4th September 2013 david@splashmaps.net #REALoutdoors #Soc2013
- 2. Content • Who is SplashMaps • Who do we design for • What do we design • Our community • Advancing – With you?
- 4. Our Brand • About simple, practical navigation • About the REAL outdoors • About exploiting trends in Data • About Innovation in product & service design
- 5. Who’s in SplashMaps? • An Engineer who likes a challenge • A Marketer who follows trends • A Collaborative Project Manager • An Open Sourcerer • A gifted Service Implementer • A growing community
- 6. WHO DO WE DESIGN FOR?
- 7. Biased toward bikes? – Do you blame us? •23% growth in cycle sales to 2016 •Avg bike price increased by 40% in 5yrs. •6% of the 3.7M bikes sold >£1000! •Overall cycling market (UK) is £2.5bn. •A 1.3M increase in cyclists in 2010. •£667m non-service accessory mkt. Sources: Mintel, Sky, BikeRadar
- 8. User Centred Design • Designed with users- extreme & casual www.splashmaps.net • Something Tailored to them. • Consumer as contributor
- 9. WHAT DO WE DESIGN?
- 10. A design challenge… Thanks Garmin!
- 11. The Medium
- 12. Challenges of a REALoutdoor spec. • Materials (Faux Silk, Satin, Polyester etc.) • Bleed • License for 1:25k Raster • Data Integration • Styling for Open Data (OS, OSM, LA) • Colours (CYMK, RGB) • Map and Key physical design • Feedback on content
- 13. Carto Choices
- 14. Carto Choices
- 15. Sporting events & destinations
- 17. OUR COMMUNITY
- 18. Staying ahead and being seen Building a community around the brand Retaining Thought leadership
- 19. Our Backers www.splashmaps.co.uk “…a real example of Open Government Data supporting small business innovation!!” •Ed Parsons, the Geospatial Technologist of Google Gary Gale; Director of Places for Nokia, co-founder of WhereCamp EU: “It’s maptastic! ”
- 20. And from users/ reviewers? • “…confidence to go further afield.” • “Silent” • “…I love the maps, a great idea, easy to stuff in a bag or pocket, light and indestructible.” • “…it has so many uses I’d take one with me as well as a GPS” www.splashmaps.net/blog/ to read all case studies
- 21. Making a Splash
- 22. ADVANCING - WITH YOU?
- 23. Growing geographical spread Many thanks to www.rowmaps.com – Barry Cornelius
- 24. Australia - Geonext USA - Yosemite Africa – World Bank Germany Italy SplashMaps goes international
- 25. Increasing personalisation & convergence Maps for the #REALoutdoors
- 27. Recognising the huge value of Cartography • Guest Cartographer: – Opportunity to design commercial maps – Get your map free – Market Feedback on your design – SplashMaps gain insights as they retail – Cartographers get Kudos • Announced today, and for you. – Early 2014 – SLD’s to apply to SplashMaps integrated data
- 28. Conclusions • SplashMaps is Navigation for the REAL outdoors • Designed from strong insights • Tested and retailing as a whole new concept • Community growing –contributors of data, skills, support, spec. and funds • Advancing – With you?
Editor's Notes
- #9: People already use it; James – OSM, Satellite, Tablet to plan the route… nothing whilst we were out… he led us into a bog… which was on our map.But, the key thing is we can tailor.
- #11: Everything designed around the users. Garmin already pointed out the failings of paper as a medium…. Our choice of medium was based upon the short comings of the alternatives… paper and electronic. But the French describe these issues best here!
- #12: Adsorbent if you need that…Intangibility of the stuff on the screen…
- #25: Throw out maps-How many of you are involved in Open Data – Show of hands-Do you ever feel that no-one gets why it’s being done?-Do you ever wish the outcomes could be more tangible?-I hope this presentation and perhaps work we can do together can do this for you.
- #27: Our answer;-Provide a product people/ any people can use-Encourage them toward Where we want help – Back office, creation of an automated site centring that automates the right print file.