Why it Pays to Be Likeable - Dave Kerpen, Likeable Local
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Dave Kerpen's keynote at DigiMarCon East emphasizes seven key concepts to enhance likability and drive results: listening first, developing a signature style, telling rather than selling, reaching the right audience, being valuable, being fantastic, and expressing gratitude. Each concept is illustrated with quotes and practical applications, encouraging individuals and businesses to enhance their engagement and authenticity in communication. The approach is rooted in the belief that genuine connections and storytelling are vital for success.
Why it Pays to Be Likeable - Dave Kerpen, Likeable Local
- 1. KEYNOTE Dave Kerpen@DaveKerpen | dave@likeable.com CHIEF EXECUTIVE OFFICER, LIKEABLE LOCAL NEW YORK, NY ~ MAY 8 – 9, 2017 | DIGIMARCONEAST.COM #DigimarconEast Why it Pays to Be Likeable
- 2. #DigimarconEast 7 Simple Likeable Concepts to Drive Results
- 3. #DigimarconEast 7 Simple Likeable Concepts to Drive Results 1. Listen First & Never Stop Listening
- 4. #DigimarconEast 7 Simple Likeable Concepts to Drive Results 1. Listen First & Never Stop Listening 2. Develop a Signature Style
- 5. #DigimarconEast 7 Simple Likeable Concepts to Drive Results 1. Listen First & Never Stop Listening 2. Develop a Signature Style 3. Tell Don’t Sell
- 6. #DigimarconEast 7 Simple Likeable Concepts to Drive Results 1. Listen First & Never Stop Listening 2. Develop a Signature Style 3. Tell Don’t Sell 4. Reach The Right People
- 7. #DigimarconEast 7 Simple Likeable Concepts to Drive Results 1. Listen First & Never Stop Listening 2. Develop a Signature Style 3. Tell Don’t Sell 4. Reach The Right People 5. Be Valuable
- 8. #DigimarconEast 7 Simple Likeable Concepts to Drive Results 1. Listen First & Never Stop Listening 2. Develop a Signature Style 3. Tell Don’t Sell 4. Reach The Right People 5. Be Valuable 6. Be Fantastic
- 9. #DigimarconEast 7 Simple Likeable Concepts to Drive Results 1. Listen First & Never Stop Listening 2. Develop a Signature Style 3. Tell Don’t Sell 4. Reach The Right People 5. Be Valuable 6. Be Fantastic 7. Be Grateful
- 10. #DigimarconEast 1. Listen First & Never Stop Listening
- 11. #DigimarconEast 1. Listen First & Never Stop Listening “When people talk, listen completely. Most people never listen.” - Ernest Hemingway
- 12. #DigimarconEast
- 13. #DigimarconEast People Are Talking, You Just Need To Listen
- 14. #DigimarconEast People Are Talking, You Just Need To Listen
- 15. #DigimarconEast Use Your Unique Brand Voice
- 16. #DigimarconEast Use Your Unique Brand Voice
- 17. #DigimarconEast
- 18. #DigimarconEast
- 19. #DigimarconEast 2. Develop a Signature Style
- 20. #DigimarconEast 2. Develop a Signature Style “Style is a way to say who you are without having to speak.” - Rachel Zoe
- 21. #DigimarconEast
- 22. #DigimarconEast
- 23. #DigimarconEast What’s Your Signature Style?
- 24. #DigimarconEast 3. Tell Don’t Sell
- 25. #DigimarconEast 3. Tell Don’t Sell “Storytelling is the most powerful way to put ideas in the world today.” - Robert McKee
- 28. #DigimarconEast Inspire Others to Tell Your Story
- 29. #DigimarconEast Inspire Others to Tell Your Story
- 30. #DigimarconEast 5 Stories to Tell
- 31. #DigimarconEast 5 Stories to Tell 1. Your humble beginnings
- 32. #DigimarconEast 5 Stories to Tell 1. Your humble beginnings 2. Clients who have overcome obstacles
- 33. #DigimarconEast 5 Stories to Tell 1. Your humble beginnings 2. Clients who have overcome obstacles 3. Employee challenges
- 34. #DigimarconEast 5 Stories to Tell 1. Your humble beginnings 2. Clients who have overcome obstacles 3. Employee challenges 4. Inside the lives of leadership
- 35. #DigimarconEast 5 Stories to Tell 1. Your humble beginnings 2. Clients who have overcome obstacles 3. Employee challenges 4. Inside the lives of leadership 5. Community & charity partnerships
- 36. #DigimarconEast How Can You Tell Your Story?
- 37. #DigimarconEast How Can You Tell Your Story?
- 38. #DigimarconEast 4. Reach The Right People
- 39. #DigimarconEast 4. Reach The Right People “My success, part of it certainly, is that I have focused in on a few things.” - Bill Gates
- 40. #DigimarconEast
- 41. Use Hypertargeting & Nanotargeting #DigimarconEast
- 42. Use Hypertargeting & Nanotargeting #DigimarconEast
- 43. Use Hypertargeting & Nanotargeting #DigimarconEast
- 45. #DigimarconEast 5. Be Valuable “Try not to become a man of success, but rather try to become a man of value.” - Albert Einstein
- 46. #DigimarconEast
- 47. #DigimarconEast
- 48. #DigimarconEast The 5 Most Powerful Words in Any Meeting
- 49. #DigimarconEast The 5 Most Powerful Words in Any Meeting How Can I Help You?
- 50. #DigimarconEast 6. Be Fantastic (Science Says So)
- 51. #DigimarconEast 6. Be Fantastic (Science Says So) “Enthusiasm is contagious – and so is the lack of it.” - Dale Carnegie
- 52. #DigimarconEast Mirror Neurons Impact Results
- 53. #DigimarconEast If You Aren’t Already Fantastic, Here Are Two Hacks:
- 57. #DigimarconEast 7. Be Grateful “I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder.” - G.K. Chesterton
- 58. #DigimarconEast The Original Social Media DonorsChoose.org & the R.O.I. of Gratitude
- 59. #DigimarconEast The Original Social Media DonorsChoose.org & the R.O.I. of Gratitude
- 60. #DigimarconEast The Original Social Media DonorsChoose.org & the R.O.I. of Gratitude Those who received handwritten thank you notes were 38% more likely to donate again!
- 61. #DigimarconEast 1. Listen First & Never Stop Listening Measure your listening vs. talking ratio in order to improve it
- 62. #DigimarconEast 2. Develop A Signature Style What are YOUR orange shoes?
- 63. #DigimarconEast 3. Tell Don’t Sell Who or what is YOUR Mary from McDonalds?
- 64. #DigimarconEast 4. Reach The Right People Who do you want to reach & how can you reach them?
- 65. #DigimarconEast 5. Be Valuable How can you put those 5 magic words to use?
- 66. #DigimarconEast 6. Be Fantastic How can you get yourself in the right mindset?
- 67. #DigimarconEast 7. Be Grateful How can you pick up the world’s greatest addiction?
- 68. #DigimarconEast How dare you settle for less when the world has made it so easy to be remarkable? -- Seth Godin
- 69. @DaveKerpen dave@likeable.com DaveLinkedin.com THANK YOU * GRAND PRIZE * QUESTIONS #DigimarconEast