The document describes a product called Scrazzl that analyzes scientific articles to extract key information and entities. It highlights important parts of articles and provides supplementary information from its own repository. The repository collects extracted data from articles that is cross-referenced and linked. The product also includes analytics on brands, phrases, products and locations. It distributes the exposed data through feeds to gain traffic. The technical architecture uses tools like Apache Solr for indexing and analyzing documents, MongoDB for analytics data, and distributed systems for scaling.