Affiliate Marketing for Mobile Apps
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The document outlines affiliate marketing for apps, explaining the relationship between merchants and publishers who earn commissions for referring customers. It discusses various types of merchants and publishers, the importance of analytics and attribution in tracking referrals, and the challenges faced by app developers in managing affiliate relationships. Additionally, it highlights the integration of app analytics with affiliate platforms to better track user engagement and revenue sources.
Affiliate Marketing for Mobile Apps
- 6. Types of Merchants Ecommerce Subscriptions Email List Builders Business to Business App Developers
- 7. Types of Publishers Webmasters Email Broadcasters Arbitragers Partners Bloggers App Developers
- 8. An Affiliate Platform is software used to track & reward referrals
- 9. Affiliate Program Platforms Home Grown Server Software Software-as-a-Service Affiliate Networks
- 10. Home Grown Server Software Software-as-a-Service Affiliate Networks OS Network Mobile Affiliate Platforms
- 11. Limited control and visibility on where and how your ads appear 1. Blind affiliate networks
- 12. Limited control and visibility, but on better properties 2. Premium blind networks
- 13. No control over affiliate approvals No special commissions No action commissions Exposed to all apps, music, etc. 3. iTunes / App Store goo.gl/49QFT
- 15. Things are pretty bad for app developers
- 16. What’s the main problem with these solutions?
- 17. You can’t start a relationship with your affiliates
- 18. Relationships are the key to affiliate marketing
- 19. Enter The 2013Revolution in App Affiliate Marketing
- 21. Integrated app analytics and affiliate platform
- 22. The backstory
- 23. Two main functions Track Actions Show Attribution
- 24. App Analytics Organic installs Track unlimited events Determine LTV & ARPU
- 26. The REAL power of analytics is attribution
- 27. Attribution is knowing what drives revenue Sources of Traffic Campaigns Individual Ads Specific Tweets / FB Posts Affiliates & Customers Anything that can contain a link
- 29. What is this wizardry? 1. Customer clicks a special link 2. Unique device ID in link or “device fingerprint” 3. Customer installs app 4. HasOffers SDK in your app passes data back to the tracking servers
- 30. The cool new thing you can do with your fancy attribution tracking
- 32. Installs List Subscriptions Referrals In-App Purchases Ad Views Ad Taps Recurring Revenue For referring customers who do this stuff
- 34. Oh yeah, Flurry
- 35. They also track attribution!
- 37. Use the Flurry API to write transactions into many other affiliate platforms
- 38. You’re responsible for your own integration
- 39. You’ll be one of the first
- 40. For good and bad
- 41. App analytics let’s you see what is happening in your app
- 42. Attribution allows you to see who drives customers, events and revenue
- 43. Affiliate Marketing is rewarding partners for driving that revenue