Gaining the app visibility that matters
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The document discusses strategies for improving app visibility and user engagement, emphasizing the importance of app descriptions, keyword optimization, and responsive design. It highlights the impact of app visuals including screenshots and icons on user attraction and retention, as well as the significance of handling user reviews effectively. Additionally, it addresses localization considerations and the benefits of app indexing for user re-engagement.
Gaining the app visibility that matters
- 1. Gurgaon, 9th December 2015 InMobi- inDecode Meetup
- 2. Gaining the app visibility that matters Mistakes | Build | Measure | Engage
- 3. The Estimated Growth in Apps
- 4. From many apps on your phone, how many do you actually use? YOUR STUNNING IMAGE Why Visibility Matters? According to Google, in U.S out of 33 apps installed on an average, people used only 1/3 of the apps
- 5. Some Discussions I’ve had “I have uploaded app description, and assets. They look just fine” “Sigh! I lately got several bad ratings on the app” “I just made a new release of the app, but i found people were not aware of this update” “I never updated my app. The last time i updated the app was when i launched the app few months back”
- 6. and…that Happy Moment when your app is ready
- 7. But what about Measuring Customer’s Life Time Value
- 9. GETTING THE BASICS RIGHT IT DOES MATTER
- 10. Know Who’s the Boss https://play.google.com/about/developer-content-policy.html
- 11. A: Does your app hint what your app is about?
- 12. Here are some key points Placing keyword in the title ‘could’ boost your rank Keyword density is relevant to Android app titles Repetition of keywords in title could work, but rarely
- 13. B: Pay attention to the App description formatting
- 14. Does it format well on mobile?
- 15. C:Get the first 3-lines of your app description right
- 16. D: Using the Keywords that Matter
- 18. E: Is your icon scalable?
- 19. F: Designing Icon Focusing on Single Character in case of game Functional Apps
- 20. Beautiful Screenshots Awesome Feature Image Impressive merging Communicate what your app does
- 21. Beautiful Screenshots Simple, crisp and pleasing to eyes
- 22. Beautiful Screenshots App feature screenshots
- 23. Beautiful Screenshots Updating the screenshots & Emotional connect
- 24. A Big ‘NO’ Avoid repetitions Text Heavy ?
- 25. Another Big ‘NO ’ Ask yourself “What are you trying to convey? “
- 26. The Video adds to the topping Context Video Feature Video
- 27. G: Should you choose to Localize? Adding your own Translation
- 28. If not all, which ones?
- 29. Case Study: Zombie Ragdoll Source: Google By Search Observe the title Assets in Locale
- 30. Case Study: Zombie Ragdoll Source: Google Increased engagement because of appeal of the localized version 80% of installs came from users of non-English languages
- 31. Think of ‘this’ before Localising International Launch and Support Is the name a trademark? International User’s pattern of searching Is translate possible? Discoverability and usability ( marketing budget)
- 32. H: Do you respond to the (Bad) reviews?
- 33. So Far…. 1 2 3 4 Design sreenshots that scream “Install me” You have 3-4 seconds to catch user’s attention with your screenshot Strategy differs for Apps & Games Title and Description Matters. Focus on Keywords, Formatting and first 3 Lines 5 Strong Opening, Good Storyline & Script can work well for app trailers. Leverage Video Ad Platforms 6 Think Market when going global Reply to all reviews reported7
- 34. CURIOUS CASES OF TWO APPS THE “GOOGLE” POWER UNLEASED
- 35. CASE A: COUCH TO 5K
- 36. CASE A: COUCH TO 5K Difficulty Measure The competition is well spaced
- 37. CASE A: COUCH TO 5K ..and probably “K” is treated as Running/Expense ..and probably “K” is treated as Running/Expense
- 38. CASE A: COUCH TO 5K Difficulty Measure Ranking differs
- 39. CASE A: COUCH TO 5K The Keyword optimization
- 40. CASE B: SUBWAY SURFERS
- 41. CASE B: SUBWAY SURFERS Synonyms of DASH
- 42. BEYOND CONVENTIONAL WAYS BE STRATEGIC - BE DIFFERENT
- 43. LONG-TRAIL Keywords REMEBER R.D.T ( RELEVANCE, DENSITY AND TRAFFIC)
- 44. Are there any common keys?
- 45. Using COMPETITIVE KEYWORD Strategy
- 46. Using COMPETITIVE KEYWORD Strategy
- 47. REVIEWS Analysis - Keywords
- 48. REVIEWS Analysis - SHARING & REPLIES Share your reviews The conversion works
- 49. REVIEWS Analysis - Ratings
- 50. REVIEWS ANALYSIS - How do you handle? Super Fans HatersTechies Spammers Shorties Wanderers Unclear
- 51. Wanderers REVIEWS ANALYSIS - The Gain Super Fans Haters Techies Spammers Shorties Unclear Keywords
- 52. Are you following Social Media enough? Understand how users user your app name and feature-synonyms
- 53. Enter the world of Blogging Don’t forget the post “Keywords”, “Meta Description” and Back links.
- 54. So Far…. Try out long trail keywords Analyse competitive keywords 1 2 3 4 strategies to reply to different types of comments Blogging network is potential way to reach out to right kind of users
- 55. WHAT CAN GOOGLE OFFER? WHAT’s EXISTING AND WHAT’s NEW?
- 56. How is Google helping ? Acquiring new users Re-enaging existing users
- 57. Driving Engagements Using Search
- 59. Driving Installs Using Search
- 60. APP Indexing
- 61. APP Indexing Step 1: Add deep link support to app Step 3: Publish app deep links Indexing Step 2: Verify website Check for errors & status
- 62. PLAY Experiments
- 63. PLAY Experiments
- 64. PLAY Experiments
- 65. 30% Users 70% Users Variant 1 : Testing for new icons Variant 2 : Testing for new Tab assets 15% Users 15% Users Martin Josh PLAY Experiments
- 66. CASE STUDY - EverythingMe launcher Changing your app icon can have an incredible impact Slogan as part of the feature graphic design can improve conversion ( +7% in this case) App’s short description can help you capture user’s attention
- 68. And finally… App Indexing is important to re-engage or acquire users Use experiements to strategize app store listings 1 2 3 Use in-app deep linking
- 69. Increasing User Retention Caring & Sharing
- 70. Points, but not limited Use Strategic Notifications On-Boarding Community Engagement on Social media Relevant and Concise Timing Missing you! Being smart and Interesting Branch for Deep Linking In-App Feedback Update but Notify Users
- 71. Resources App Analytics In-App Feedback Alternatives to Play Store App Store Analytics
- 72. Pr@jyot Mainkar Director/Androcid Media Pvt. Ltd. (www.androcid.com) @prajyotm /prajyotmainkar +prajyotmainkar Thank you!