Mobile Action Yahoo Mobile Dev Conference with Aykut Karaalioglu
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This document discusses best practices for app store optimization, including app title length and keywords. It provides data on average title lengths and ratings by app category. Case studies demonstrate how expanded titles and logo changes impacted app reviews and ratings. Conversion rates and page views are shown by category and country to help optimize for top markets.
Mobile Action Yahoo Mobile Dev Conference with Aykut Karaalioglu
- 2. AYKUT KARAALIOGLU Founder & CEO | Mobile Action APP STORE INSIGHTS
- 3. + MOBILE DATA INTELLIGENCE & ACTIONABLE INSIGHTS
- 4. + WHAT WE DO App Store Optimization Actionable Insights Mobile Data Intelligence
- 5. + APP TITLE BEST PRACTICES • Longer is better to incorporate keywords • iOS: Aim for 40-60 characters • Android: Utilize the 30 character limit as best as possible • Localize title when possible • Avoid repeating keywords
- 6. + AVERAGE APP TITLE LENGTH BY CATEGORY iOS App Store Category Avg. Title Length Overall 23 Newsstand 37 Games 29 Books 28 Education 27 Reference 27 Travel 26 Photo & Video 26 Navigation 25 Health & Fitness 23 Finance 22 Sports 22 Weather 22 Productivity 21 Eentertianment 21 Medical 21 Music 20 Lifestyle 20 Shopping 20 Utilities 20 Catalogs 20 Social NetworkinNETWORKING 19 Food & Drink 19 News 18 Business 18 Google Play Store Category Avg. Title Length Overall 18 Personalization 22 Photography 22 Books & Reference 21 Entertainment 20 Libraries & Demo 19 Tools 19 Games 19 Comics 19 Education 19 Music & Audio 19 Finance 18 Media & Video 18 Sports 18 Travel & Local 18 Medical 18 Health & Fitness 18 Lifestyle 18 Weather 18 Business 17 Productivity 17 News & Magazines 17 Transportation 16 Communication 16 Social 16 Shopping 16 • Most apps aren’t taking advantage of the characters available to them • iOS: 255 character limit • Android: 30 character limit • Utilizing your characters is even more important in competitive categories such as photography
- 7. + APP TITLE & METADATA CASE STUDY: CONNECTED2.ME • Connected2.me Anonymous Chat saw better results once they expanded their name to include relevant keywords (without repeating them)
- 8. + APP TITLE & METADATA CASE STUDY: CONNECTED2.ME
- 9. + AVERAGE RATING BY APP CATEGORY KNOW HOW YOU STACK UP AGAINST YOUR COMPETITION Category Average Rating Newsstand 2.5 Sports 3.7 Social Networking 3.8 Finance 3.9 Navigation 3.9 News 4.0 Lifestyle 4.0 Shopping 4.0 Entertainment 4.0 Business 4.0 Travel 4.0 Books 4.0 Utilities 4.1 Food & Drink 4.1 Photo & Video 4.1 Productivity 4.2 Weather 4.2 Music 4.2 Medical 4.2 Games 4.3 Health & Fitness 4.3 Education 4.4 Catalogs 4.4 Reference 4.5 Average category ratings should be used as a baseline understanding of how your app is perceived, but top apps typically surpass their category’s average rating
- 10. + UBER LOGO CASE STUDY Sources: Source Text Goes Here When Uber launched a version of its app with a new logo, review keyword searching revealed that users mentioning the logo gave the app an average of 2.5 stars as compared with the average 4+ star ratings the app had been receiving
- 11. + PAGE VIEWS & CONVERSION BY CATEGORY Category Conversion RateShopping 31% Productivity 34% Finance 34% Games 35% Business 37% Weather 38% Medical 38% Utilities 38% Food & Drink 39% Reference 39% Photo & Video 39% Music 40% Social 40% Newsstand 40% News 40% Travel 40% Lifestyle 40% Navigation 41% Health & 41% Catalogs 41% Sports 42% Entertainment 42% Education 42% Books 44% Boosting Conversion Rates • Updating metadata • Understand your key demographics (sometimes it’s different than you think) • Find the best channels to target your most engaged demographics • Monitor app ratings and reviews
- 12. + IOS PAGE VIEW CONVERSION BY COUNTRY REVIEW INTERNATIONAL VISITS AND CONVERSION RATES TO DETERMINE WHICH MARKETS TO LOCALIZE IN AND OPTIMIZE APP METADATA FOR • Japan — 30% • Korea — 35% • China — 36% • Germany — 36% • Russia — 36% • Italy — 37% • Spain — 37% • USA — 38% • Canada — 38% • France — 39% • Brazil — 39% • UK — 40%
- 13. + MOBILE DATA INTELLIGENCE & ACTIONABLE INSIGHTS PROMO CODE: YAHOO