Maximize Your App Downloads Using App Store Optimization
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The document discusses app store optimization (ASO) as a critical strategy for mobile app developers to improve their app's visibility and ranking in app stores, which in turn can significantly increase download rates. Key factors influencing app ranking include keyword optimization, number of downloads, engaging app descriptions, and appealing icons. The document emphasizes the importance of a well-planned ASO strategy to reach potential users effectively in a crowded market.
Maximize Your App Downloads Using App Store Optimization
- 1. M AX IM IZE Y OUR A P P DOW N LOAD S USIN G A P P STORE OPT IM IZAT ION Pre p a re d b y Cons a g o u s Te c h n o l o g i e s
- 2. Our Points of Discussion • Introduction • What is ASO? • Scoop of Facts • Importance of Ranking • Top Ranking Factors • Contact Info AGENDA FOR TODAY CO N SA GO U S TE CH N O LO GI E S• 2 0 18
- 3. “Mobile is not just a platform. It is an opportunity to transform your business.” If you’re a mobile app developer and want to get your app out to the masses, you know how difficult it can be without a proper strategy. Ranking in the app store and search result can be unattainable goals, especially for those who you’ve just launched a new mobile app. But with the help of some basic app store optimization, you can go a long way, as it becomes nectar for mobile app development to gain recognition in App Store. CO N SA GO U S TE CH N O LO GI E S• 2 0 18 OVERVIEW OF THE PLAN INTRODUCTION
- 4. “CONTENT MARKETING IS A COMMITMENT, NOT A CAMPAIGN.” Jon Buscall Words t o R e m e m b e r
- 5. CO N SA GO U S TE CH N O LO GI E S• 2 0 18 Application Store Optimization is the way to improve the ranking of mobile application on Google play store and App store so that it can appear higher in query items. The higher visibility generates more traffic to app’s page to increase the number of downloads. After the cursory look at the App Store Optimization, it’s time to discuss the factors that increase the ranking of mobile apps. WHAT IS APP STORE OPTIMIZATION?
- 6. According to a research, 47% of all US iPhone users search mobile applications in the App Store while only 10% find apps due to being featured on a top chart, and 9% through Apple’s featured screen. On the basis of study completed by AppShots “53% of Android users and 47% of iOS users found their last app through app store searching “, and mobile application with simple features and appealing screenshots increased downloads by 30%. SCOOP OF FACTS
- 7. THE IMPORTANCE OF RANKING IN APP STORE SEARCH CO N SA GO U S TE CH N O LO GI E S• 2 0 18 Mobile a p p d e v e l o p m e n t c o m p a n i e s w e n t t h r o u g h t r o u b l e of b u i l d i n g a successful m o b i l e a p p w i t h slick f u n c t i o n a l i t y that’s ready t o a d d value t o its users. Previous testers a n d users were raving a b o u t it b u t there were some m a j o r issues like person w h o already k n o w a b o u t it can f o u n d it in a p p store. A n d this p r o b l e m needs t o be addressed before a c o m p e t i t o r swoops u p your audience.
- 8. TOP RANKING FACTORS IN APP STORE SEARCH Keywords Are Your Foundation As t h e n u m b e r of m o b i l e apps is increasing day by day on Google play store a n d A p p store, it’s i m p o r t a n t for apps t o get positive store ranking. For this search engine o p t i m i z a t i o n (SEO) can h e l p you by t a r g e t i n g t h e r i g h t audience, only t h e a p p r o a c h t o m a r k e t i n g apps needs t o be strategic.
- 9. CO N SA GO U S TE CH N O LO GI E S• 2 0 18 Number of Downloads The n u m b e r of a p p d o w n l o a d s is directly p r o p o r t i o n a l t o a p p l i c a t i o n store rankings. If you w a n t t o increase your app’s d o w n l o a d i n g , t h e n use proper SEO strategies so t h a t your a p p can easily visible on search result page. Select the Right Title For ASO, it is very i m p o r t a n t t h a t your a p p n a m e m u s t c o n t a i n t h e b r a n d purpose as w e l l as t h e a p p r o p r i a t e k ey words otherwise it m a y fail t o generate traffic t o t h e a p p page.
- 10. CO N SA GO U S TE CH N O LO GI E S• 2 0 18 Write an Engaging Description Your m o b i l e a p p des cription is w h a t t h a t dec ide t h e fate of your a p p i.e. w h e t h e r t h e audience w i l l d o w n l o a d your a p p or not. Use an Eye Appealing Icon To m a k e a splash a n d attrac t users create an appealing icon for your a p p as it is t h e first t h i n g t h a t audience w i l l notice. As t h e various apps are available on Google a n d A p p store, so m a k e sure t h a t your icon design w i l l n o t similar t o other apps.
- 11. CONTACT INFO Mailing Address 119 Nueces St Austin, Texas 78701, USA W eb sit e w w w .co n sag o u s.co m Email address p ro ject s@co n sag o u s.co m Phone n u m b e r +1 (512) 333 1321