An Introduction to App Store Optimisation
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The document provides an introduction to app store optimization, detailing how to enhance app visibility and optimization strategies. Key steps include conducting keyword research, crafting a professional title and icon, and utilizing effective descriptions and app previews. It highlights the importance of localizing content and managing reviews to build authority in the app market.
An Introduction to App Store Optimisation
- 1. An Introduction to App Store Optimisation
- 2. What will I learn?
- 3. A bit about apps How to optimise How to improve visibility
- 4. A bit about apps
- 5. People love games. Simple. 22.21% 10.41% 9.59% 8.83% 6.52% 5.02% 4.32% 3.49% 2.97% 2.87% 2.79% 2.62% 2.53% 2.39% 2.32% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% Games Business Education Lifestyle Entertainment Utilities Travel Books Music Health and Fitness Productivity Food and Drink Sports Photo and Video Finance Share of active apps Most popular Apple App Store categories in September 2015, by share of available apps
- 6. Recognise the Top 3 most downloaded games?
- 7. The App Store is huge… 1500000 0 200000 400000 600000 800000 1000000 1200000 1400000 1600000 Numberofavailableapps
- 8. ..but not as big as the Google Play 1600000 0 200000 400000 600000 800000 1000000 1200000 1400000 1600000 1800000 Dec '09 Mar '10 Apr '10 Jul '10 Oct '10 Apr '11 Jul '11 Aug '11 Dec '11 Feb '12 May '12 Jun '12 Sep '12 Oct '12 Apr '13 Jul '13 Jul '14 Feb '15 Jul '15 Numberofavailableapps
- 9. How to optimise How to improve visibility
- 10. Step 1: Keyword Research Gain access to some app research tools Identify those relevant, in-demand terms that users search with Confirm the keywords you feel are realistic to see results for
- 11. Only 30 characters at your disposal. Try to include keywords in addition to the name Limit of up to 225 characters A cut off after 30-40 characters Apple uses the entire title for keyword targeting Despite this, keep the title short Step 2: Your Title
- 12. This is common sense… 1. Keep it professional 2. Don’t leave it blank! Step 3: The Icon
- 13. You can only apply keywords in the App Store Only 100 characters available so choose wisely (don’t repeat those in the title!) Separate with a comma N.B. Apple pay close attention to this field Step 4: Keywords
- 14. Again, a limit of 4000 characters Click to expand Keywords are of direct relevance here A limit of 4000 characters for the description Open with your USP Keywords included provide no ranking value here Step 5: The Description
- 15. The preview length can be longer in Google Play, 30 seconds to 2 minutes Length of video should be 15-30 seconds Step 6: App Previews & Screenshots
- 16. Other considerations Localisation Reviews & Ratings Publicise and build authority
Editor's Notes
- #3: A few mind-boggling facts & figures How to optimise your app store listing