App Store Optimization - Tips & Techniques
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This document provides a checklist and overview of on-page and off-page optimization strategies for both Google Play and the Apple App Store. It lists important on-page elements like app title, description, icon, and screenshots. It also discusses off-page factors like user reviews, ratings, downloads and link building. While Google Play emphasizes additional off-page optimization techniques, the Apple Store focuses more on on-page elements and consumer metrics. Regular testing is advised to determine the most effective approach for each app.
App Store Optimization - Tips & Techniques
- 1. App Store Optimization Google Play Apple iOS Store On-Page Optimization Off-Page Optimization On-Page Optimization Off-Page Optimization 1. App Title 2. App Description 3. App Icon 4. App Type 5. App Screenshot 6. Category 7. App YouTube Demo 8. Leverage Google+ 1. Overall App Ratings 2. App Reviews 3. Total App Downloads 4. Link Building 1. App Title 2. App Description 3. App Logo 4. App Screenshot 5. Category 6. Keywords 1. App Reviews 2. App Ratings Repetitive and/or irrelevant use of keywords in the app title, description or promotional description can create an unpleasant user experience and can result in an app suspension. ~Google Less complex method compared to Google?s. The Apple Store relies mostly on user reviews, ratings, downloads, and general on-page optimization. Like any online marketing effort, test and re-test to find the most effective strategy for your specific application: this applies to both Google and Apple. App Store Optimization Check-list