Mobile deep links testing: keep calm and stay focused, Діана Пінчук

Editor's Notes

• #5: It can be used in a variety of ways – via notifications, email, SMS, social media, etc. – and directs users to relevant content, as opposed to your app’s home screen
• #6: It can be used in a variety of ways – via notifications, email, SMS, social media, etc. – and directs users to relevant content, as opposed to your app’s home screen
• #7: Email with link -> Generic welcome page -> Page within app
• #8: Email with link -> Generic welcome page -> Page within app
• #9: Email with link -> Generic welcome page -> Page within appContextual Deeplinking and Deferred Deeplinking: contextual deeplinking is similar to deeplinking with an additional functionality of storing information about campaign, channel, medium and other custom data provided by you. This allows you to push metadata through the App Stores right into the app to create a personalized onboarding experience for your users.
• #11: Invites - Leanplum report says that 86% of mobile users never return after initial download.Users who receive an achievement recognition spend 10% more time in an appWord-of-mouth user acquisition is free, and data shows that organic users stick around longer.Personalized onboarding - 77%D2 retention comparing to 40-50% industry averageReferral campaign (e.g. Uber) - deep links will keep needed info. According to our statistics ref campaigns make 25% install rate, it’s 20x times > industry average
• #12: Enhance the user experience - e.g. send a PN with direct link to a selling item. Users who receive an achievement recognition spend 10% more time in an app. Improve User Retention, Engagement, & Usage Improves User Onboarding - D2 retention 77% comparing to 40-50% industry average Help Re-Engage Users - For example, SoundCloud now uses deep linking to drive customers from social shares to the specific songs that were mentioned within the app. If a customer just came from a re-engagement message encouraging them to add friends, send them directly to the page where they can add friends—preferably with some relevant suggestions loaded from their contacts or social media profiles. Strengthen Marketing efforts + Provide insights into campaign effectiveness Improve App Discoverability Provide Insight Into Campaign Effectiveness via contextual deep linking and powerful analytics instruments.
• #14: All these features and technologies sound excellent when seen in a presentation or read about on TechCrunch, but the reality is that it’s an unsustainable burden on developers to implement these standards. Each offers a different feature set – so depending on how you want to use deep links, you can only use certain technologies to achieve certain goals. For example, if you want to use Google’s App Invites to acquire new users, but you also want to be indexed by Apple for their Spotlight search, you’ll need to implement both technologies in your app. In all seriousness, this is not sustainable. Developers cannot learn about, implement, and maintain multiple technologies for the same features on multiple platforms.. We’ve empathized with developers as they struggle to keep up with the latest technology and implement redundant, fragile, code.
• #16: UL won’t work with a user driven <a href="..."> element click on the same domainAlso, you have to host a special verification file on your HTTPS domain. iOS10.3.3 introduced a security popup in Safari browser, which broke the fluent deep linking flow. Nobody knows what else will Apple introduce in the future.
• #17: Source Firing an intent is not that easy: -“improved” Android browsers -locked users inside the platform
• #18: Slices are UI templates that can display rich, dynamic, and interactive content from your app from within the Google Search app and later in other places like the Google Assistant. Slices can help users perform tasks faster by enabling engagement outside of the fullscreen app experience. You can build Slices as enhancements to App Actionshttps://developer.android.com/guide/slices/
• #23: E.g. one of apps decided not to use us as our links didn’t work well in Pinterest and LinkedIn
• #24: sourceApps with built-in webviews (Google, Twitter, Facebook, Facebook Messenger, WeChat, etc.) work with Universal Links only when a webview is already open. In other words, Universal Links do not work in-app from the feed or main app views.Universal links don’t work in Telegram as it doesn’t have UA
• #25: Include mobile web to app and desktop web to app attribution (QR code and SMS)Stores are doing a poor job of sending the data through them. • Google Play does better job with its referrer URL parameter and the corresponding INSTALL_REFERRER Android broadcast. But from what we see, there are situations, when broadcast is not delivered. • Apple App Store has no proper method to send specific parameters after install to the app on the first launch. The only solution here is to “guess” somehow if the user who clicked the link is the one opening the app.
• #26: Build marketing dashboard that provides useful and actionable insights by collecting and analyzing data to make data-driven decisions
• #27: The most common frauds: 1 - Invite sent from and installed on same device 2 - High volume of installs from same device 3 - High volumes of installs with short click to install times
• #28: The last point: as we know more than 70% of the project lifecycle is taken by maintenance Mention that FB app invites were dropped on Feb 5th
• #33: Make sure you are clicking on a deep link (e.g. https://example.app.link/fzmLEhobLD) -you are not pasting a deep link in the address bar ...deep link is not wrapped (e.g. http://bit.ly/AIA-QA) ...you have configured your app correctly ...you have not disabled universal linking on iOS ...you understand the expected behavior of deep links ...the deep link domain matches your link domainsource
• #42: Stay informed about all updates in OS, frameworks etc - watch WWDC and Google IO, read blogs… talk to devs :D