Тестирование аналогов инсталлируемых приложений (Android Instant Apps, Progressive Web Apps, Accelerated Mobile Pages)
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The document discusses deep linking in mobile applications, explaining its definition, use cases, and benefits such as improved user experience and retention. It highlights common developer challenges and offers testing tips along with tools for managing deep links effectively. The presentation concludes with an encouragement to stay informed and prepared for the complexities of deep linking in app development.
Тестирование аналогов инсталлируемых приложений (Android Instant Apps, Progressive Web Apps, Accelerated Mobile Pages)
- 1. Deep Links testing: Keep calm and stay focused Diana Pinchuk QA @ GetSocial.im
- 2. About the speaker Work at Getsocial.im Write on Medium Organize GDG Lviv and DevFest Ukraine
- 3. Agenda ● What is deep link ● DL use cases ● Developers pain ● Testing tips ● Q&A
- 4. What is deep linking
- 5. Deep linking Mobile deep linking, is the process of using a URI to link to specific pages or locations within a mobile application.
- 6. It’s similar to web links https://www.pinterest.com/pin/123/ => pinterestapp://pin/123
- 7. Deep linking
- 9. Contextual deep linking Alice prepared this pin for you!
- 10. Use cases
- 11. Deep links have variable application ● Invites to the app ● Personalized onboarding experience ● Referral campaigns ● Retargeting ● Make e-2-e testing faster with direct navigation ● Android Instant Apps use Android App Links
- 12. The benefits from deep links usage ● Enhance the user experience ● Improve User Retention, Engagement, & Usage => 77% higher D7 retention ● Help Re-Engage Users ● Strengthen Marketing efforts ● Improve App Discoverability => >50% of users install an app after friend’s recommendation Word of mouth is one of the most effective ways of getting users to install your app
- 13. Developer’s pain
- 14. Support various deep linking technologies Tech / OS version iOS < 9 iOS > 9 Android < 6 Android > 6 URI Schemes x x x Universal links x Android App Links x Chrome Intents x x Presentation about DL standards https://goo.gl/hg4Ss8
- 15. URI schemes market://details?id=com.example.myapp Deeplink Purpose travelbrand:// Open the app travelbrand://registration Open the app to the shopping cart checkout screen travelbrand://hotel/123 Open the app to a particular product ID
- 16. iOS: Universal links (UL) limitations ● UL won’t work if you paste the link into the browser URL field ● UL work with a shortener ● UL cannot be triggered via JS, unless it is part of a user action
- 17. iOS 12 ● ITP changes ● Cookie privacy in Safari
- 18. Android specifics ● Firing an intent is not that easy ● The difference between deep links and App links: the disambiguation dialog won’t appear
- 19. Android P: App Actions & Slices
- 20. Create links that work across different browsers
- 21. Create links that work across different browsers
- 22. Create links that work across different browsers
- 23. Create links that work across different browsers Amazing presentation about Android browsers https://goo.gl/jbHLx6
- 24. Native integrations with social media and messaging apps
- 25. source
- 26. Tracking attribution ● Google Play INSTALL_REFERRER is not reliable ● Some apps (e.g. Facebook) remove referrer ● Apple App Store has no proper method to send specific parameters after install to the app on the first launch Solution => Fingerprints
- 27. Analyse what you’ve collected
- 28. Prevent installation fraud Google Play Referrer API Apple install validation Flag installs on the backend side
- 29. But the biggest pain is... Maintenance • e.g. Facebook bug • or Twitter update • or iOS 11.2.x bug • Telegram issue on iOS • or any other bug that appears right now...
- 30. Do you want to build your own solution?
- 31. NO GetSocial Build vs Buy ebook http://bit.ly/GS-book
- 32. Tester’s pain
- 33. Tester’s pain ● Big e2e cases are difficult to automate, sometimes impossible ● Fragmentation hell (OS, browsers, messengers) => different deep linking flows ● A lot of dependencies on the third-parties ● Maintenance… again
- 34. Tester’s pain ● Some channels do not support deep linking easily ○ Snapchat stopped working in 2018 ○ FB and Instagram Stories do not deep link yet
- 35. DL does not open the app… make sure ● … you are clicking on a deep link ● … deep link is not wrapped (e.g. http://bit.ly/AIA-QA) ● … you have configured your app correctly ● … you understand the expected behavior of deep links ● … the deep link domain matches your link domain
- 36. Helpful tools
- 37. UA switcher Chrome extension https://goo.gl/pPmwHp
- 38. Install referrer tester https://goo.gl/hFLmZC
- 39. Check webhooks with https://webhook.site/ or https://hookbin.com/
- 40. Subscribe to third-party app updates (e.g. AppShopper for iOS)
- 44. Testing tips ● Stay informed about all updates in OS, frameworks etc ● Subscribe to your competitors blogs ● Keep structure in your test results ● Be patient
- 45. Conclusions ● Be prepared to spend some time ● Don’t reinvent the wheel ● Be aware about all updates ● Deep links are cool and useful
- 46. Thank you! It’s time for questions :) @diana_pinchuk http://bit.ly/DL-QA-article and http://bit.ly/DL-QA-article-ru