4p's tabe
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Red Dead Redemption was a large, ambitious open world game that took 4-6 years and $80-100 million to develop. It targeted an older audience of gamers aged 36 on average who had more disposable income. A simultaneous physical and digital release was planned to reach both large audiences and create hype for the game's launch. An extensive 12 month marketing campaign was required to ensure the game recouped its large development costs upon release. The placement of the game on digital platforms like Apple's App Store was also important, as it allowed additional monetization strategies like in-app purchases that supported the game's ongoing development.
4p's tabe
- 1. 4p’s Red Dead Angry Birds product ps3,360 - opened up new opportunities, help them realize their creative ambition. Necessary financial resources. older audience (disposable cash - average gamer age 36). violent content ,Mature themes. fits with the rockstar brand. $80-100 million, 4-6 years - cutting edge technology They are interconnected, The product is created by the limitations of the placement with the APP Store. placement Simultaneous release. Creates ‘event’ opening. Physical distribution - targets larger audience. conventional way of distribution, tried and tested. Retail can help promotion. physical products makes up for 80% of U.K gamer revenue. RDR- Very large game (memory) Digital Distribution - App Store Started only available on the iPhone. Size of the file - Limitations on games design. “Casual, Strategy, Arcade” - fun addictive, short burst. - Small screen on the go. Casual market is the largest market. Touch screen, more interactive, dictated game design. promotion 12 months + marketing campaign. every promotional tactic/strategy used/ exploited. expensive and thorough. designed to build up to launch/event release. HAS TO SUCCEED - got to bring back $100 million to break even, or they go bust. Consumption is visible. Get people to pay full price - first 4 weeks. physical distribution dictates that rockstar need a fast seller to ensure retailers can move stock effectively. Press Relations (PR) Got the game into hands of journalists and game forum members. Get the game talked about by trusted opinion makers. Territory by Territory - Takes time, Initial investment was low’ish. Digital distribution allows for ‘Slow burn’ promoted campaign. Apple Featured it, Youtube animated cartoon, Price £40 - Recommended Retail Price. conventional expected price for a triple A product. Allows for VAT, retail,console license and distribution to be taken out and Rockstar still make profit. Price dictated by placement. Free, In App Purchases: Mighty Eagle, New Content. Fermium, Only possible through digital distribution. Merchandise - Brand