The Engine Behind 'Discovery': Elasticsearch Service @ CreatorIQ
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The document outlines the concept of influencers, defining them as individuals who can impact purchase decisions. It discusses a platform designed to assist brands in managing influencer marketing strategies and includes details about creator profiles, social media metrics, and the use of Elasticsearch for data analysis. The document emphasizes the importance of leveraging data for effective influencer marketing and hints at future enhancements with machine learning integration.
![11
CREATORS
Athletes, actors,
comedians,
musicians, fishermen,
etc.
Lots of [messy] data
SOCIAL
ACCOUNTS
Instagram, Facebook,
YouTube, Twitter,
Snapchat, LinkedIn,
etc.
METRICS
Social media posts,
audience
demographics,
interests, etc.
4M 25M 1B](https://image.slidesharecdn.com/anaheim-henry-pray-creatoriq-the-engine-behind-discovery-elasticsearch-service-creatoriq-190108002527/85/The-Engine-Behind-Discovery-Elasticsearch-Service-CreatorIQ-11-320.jpg)
![15
Doubling down with Elastic and Elasticsearch 6.4
brew install elasticsearch
[2018-06-01T14:17:51,251][INFO ][o.e.n.Node ] [] initializing ...
…
…
…
[2018-06-01T14:17:56,748][INFO ][o.e.n.Node ] [6-bjhwl] started](https://image.slidesharecdn.com/anaheim-henry-pray-creatoriq-the-engine-behind-discovery-elasticsearch-service-creatoriq-190108002527/85/The-Engine-Behind-Discovery-Elasticsearch-Service-CreatorIQ-15-320.jpg)
The Engine Behind 'Discovery': Elasticsearch Service @ CreatorIQ
- 1. 1 There’s an Influencer for that. Henry Pray December 5, 2018
- 2. 2 What is an influencer? More than just a buzzword • Individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship ‒ Celebrities ‒ Industry experts and thought leaders ‒ Bloggers and content creators ‒ Micro Influencers
- 3. 3 Millions of people creating years of content, consumed by billions of people worldwide.
- 4. 4 “Senator, we run ads.” Source: Jim Watson/Getty Images
- 5. 5
- 6. 6 • Enable brands to discover, manage, scale, and validate their brand advocacy strategy via an enterprise system of record ‒ End-to-end workflow management platform in influencer marketing Helping brands build emotional connections with their audience
- 7. 7
- 8. 8 Product Overview SOCIAL APIS CLIENT’S SYSTEMS USER APPLICATIONS CREATOR PROFILES ● AUDIENCE ● CONTENT ● DASHBOARDS Search OLTP Analytics Reports CREATORIQ API 3RD PARTY AUGMENTATIONS
- 9. 9 Where it all begins… (or ended for us) 2 3 4 Discovery Talent Management CRM Campaign Execution Measurement & ROI 1
- 10. 10 Search with SQL Search The good and the bad • Easy to deploy • No uploading or synching data • CHEAP ☺ • Scaling issues • Incomplete feature set
- 11. 11 CREATORS Athletes, actors, comedians, musicians, fishermen, etc. Lots of [messy] data SOCIAL ACCOUNTS Instagram, Facebook, YouTube, Twitter, Snapchat, LinkedIn, etc. METRICS Social media posts, audience demographics, interests, etc. 4M 25M 1B
- 12. 12 Elastic 2.x A New Hope • Cost Effective • Necessary Capabilities ‒ Autocomplete! • Hosting and maintaining ourselves • Slow • Still losing prospects to competitors IT’S AN OLDER CODE SIR
- 13. 13 Influencer Marketing Searches in Google 2004 - Present Influencer Marketing: (United States) 0 25 50 75 100 2004-01 2005-07 2007-01 2008-07 2010-01 2011-07 2013-01 2014-07 2016-01 2017-07 Source: Google Trends, https://trends.google.com/trends/explore?date=all&geo=US&q=%2Fm%2F026bgmq
- 14. 14 Vendor Analysis Elastic Cloud vs. Amazon Elasticsearch • Support from the team that created Elasticsearch • Elastic Features ‒ Machine learning ‒ Security • One click deployments
- 15. 15 Doubling down with Elastic and Elasticsearch 6.4 brew install elasticsearch [2018-06-01T14:17:51,251][INFO ][o.e.n.Node ] [] initializing ... … … … [2018-06-01T14:17:56,748][INFO ][o.e.n.Node ] [6-bjhwl] started
- 16. 16 Creator Analysis There’s a lot more to social media than you’d think… AUDIENCE CREATOR PROFILE SOCIAL ACCOUNTS HISTORICAL DATA Gender Name Engagement Rate Follower Trends Location DOB Followers Growth Trends Brand Affinities Location Following Fraud Analysis Psychographic Traits Personality Traits Sentiment Image Posts Age Profession Bios Video Posts Interests Travel Affinities Connections Text Posts
- 18. 18 ELASTISHIRTS
- 19. 19 DEMO
- 20. 20
- 21. 21
- 22. 22 Ruh roh
- 23. 23 • Not a Sev 1 • You don’t have support • We’ll still help you
- 24. 24 Current Request Implementation App Route Lambda Staging SQSProduction SQS Staging Lambda Production Lambda Main Production Cluster 64 GB Dictionary Production Cluster 16 GB Main Staging Cluster 64 GB Dictionary Staging Cluster 16 GB
- 26. 26 What’s Next for CreatorIQ and Discovery We’re just getting started… • Kibana ‒ Already included ‒ Application Performance Monitoring ‒ Machine Learning • Increased relevancy • Image Recognition