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Major Google Algorithm Updates From 2010 to
2015
Eminenturetech.com
Eminenturetech.com
Google Panda
๏ถ Year of launch:
๏ƒ˜ February 2011
๏ƒ˜ Christened on the name of Google engineer โ€˜Navneet Pandaโ€™
๏ถ Why created?
๏ƒ˜ To create and execute the algorithm
๏ถ What it does?
๏ƒ˜ Filters low-quality sites or thin sites
๏ƒ˜ Abstains such sites from ranking well in search engines
๏ƒ˜ Affects the ranking of the sites
๏ƒ˜ Takes on webpages with poor quality and duplicate content
๏ƒ˜ Recommends removal of such pages
๏ƒ˜ Blocks such pages from getting indexed
๏ƒ˜ Emphasizes on high-quality and informative content
Eminenturetech.com
๏ถ Updates:
๏ƒ˜ 2011
1. Panda/Farmer
Date of launch: 23 February
2. Panda 2.0 (#2)
Date of launch: 11 April
3. Panda 2.1 (#3)
Date of launch: 9 May
4. Panda 2.2 (#4)
Date of launch: 21 June
5. Panda 2.3 (#5)
Date of launch: 23 July
6. Panda 2.4 (#6)
Date of launch: 12 August
7. Panda 2.5 (#7)
Date of launch: 28 September
8. Panda โ€œFluxโ€ (#8)
Date of launch: 5 October
9. Panda 3.1 (#9)
Date of launch: 18 November
Eminenturetech.com
๏ถ Updates:
๏ƒ˜ 2012
1. Panda 3.2 (#10)
Date of launch: January 18
2. Panda 3.3 (#11)
Date of launch: 27 February
3. Panda 3.4 (#12)
Date of launch: 23 March
4. Panda 3.5 (#13)
Date of launch: 19 April
5. Panda 3.6 (#14)
Date of launch: 27 April
6. Panda 3.7 (#15)
Date of launch: 8 June
7. Panda 3.8 (#16)
Date of launch: 25 June
8. Panda 3.9 (#17)
Date of launch: 24 July
9. Panda 3.9.1 (#18)
Date of launch: 20 August
๏ถ Updates:
๏ƒ˜ 2012
10. Panda 3.9.2 (#19)
Date of launch: 18 September
11. Panda (#20)
Date of launch: 27 September
12. Panda #21
Date of launch: 5 November
13. Panda #22
Date of launch: 21 November
14. Panda #23
Date of launch: 21 December
Google Panda
๏ถ Updates:
๏ƒ˜ 2013
1. Panda #24
Date of launch: 22 January
2. Panda #25
Date of launch: 14 March
3. Panda Dance
Date of launch: 11 June
4. Panda Recovery
Date of launch: 18 July
Eminenturetech.com
๏ถ Updates:
๏ƒ˜ 2014
1. Panda 4.0 (#26)
Date of launch: 19 May
2. Panda 4.1 (#27)
Date of launch: 23 September
๏ถ Updates:
๏ƒ˜ 2015
1. Panda 4.2 (#28)
Date of launch: 17 July
Google Panda
๏ถ Year of launch:
๏ƒ˜ 24 April, 2012
๏ถ Why created?
๏ƒ˜ To decrease the unfair
practices of black hat SEO
๏ƒ˜ To take step against the
violators of Googleโ€™s
webmaster guidelines
๏ƒ˜ To catch the spammers
Eminenturetech.com
๏ถ What it does?
๏ƒ˜ Filters low-quality sites or thin sites
๏ƒ˜ Abstaining such sites from ranking well
in search engines
๏ƒ˜ Affect the ranking of the sites
๏ƒ˜ Takes on webpages with poor quality
and duplicate content
๏ƒ˜ Recommends removal of such pages
๏ƒ˜ Blocks such pages from getting indexed
๏ƒ˜ Emphasizes on high-quality and
informative content
Eminenturetech.com
๏ถ Updates:
๏ƒ˜ 2012
1. Penguin
Date of launch: 24 April
2. Penguin 1.1 (#2)
Date of launch: 25 May
3. Penguin #3
Date of launch: 5 October
๏ถ Updates:
๏ƒ˜ 2013
1. Penguin 2.0 (#4)
Date of launch: 22 May
2. Penguin 2.1 (#5)
Date of launch: 4 October
๏ถ Updates:
๏ƒ˜ 2014
1. Penguin 2.0 (#4)
Date of launch: 22 May
2. Penguin 2.1 (#5)
Date of launch: 4 October
๏ถ Year of launch:
๏ƒ˜ 24 July, 2014
๏ถ Why created?
๏ƒ˜ For U.S. English search results
๏ถ What it does?
๏ƒ˜ Filters low-quality sites or thin sites
๏ƒ˜ Abstaining such sites from ranking well in search engines
๏ƒ˜ Affect the ranking of the sites
๏ƒ˜ Takes on webpages with poor quality and duplicate content
๏ƒ˜ Recommends removal of such pages
๏ƒ˜ Blocks such pages from getting indexed
๏ƒ˜ Emphasizes on high-quality and informative content
Eminenturetech.com
๏ถUpdates:
๏ƒ˜2014
1. Pigeon
Date of launch: 24 July
2. Pigeon Expands (UK, CA, AU)
Date of launch: 22 December
Eminenturetech.com
๏ถ Year of launch:
๏ƒ˜ 16 May, 2012
๏ถ Why created?
๏ƒ˜ To drop structures and detailed information about the searched topic or link
๏ถ What it does?
๏ƒ˜ Enables user to access the information easily
๏ƒ˜ Resolves the usersโ€™ query within second via displaying information graph
๏ƒ˜ No need to navigate from one site to another
๏ƒ˜ Google assembles the information itself to cater
๏ƒ˜ Summarized synopsis will become readymade
๏ƒ˜ Uplifts the page view in various languages
๏ƒ˜ Available in seven or more languages, including French, Spanish, German, Portuguese,
Japanese, Russian and Italian
Eminenturetech.com
Eminenturetech.com
๏ถUpdates:
๏ƒ˜2012
1. Knowledge Graph
Date of launch: 16 May
2. Knowledge Graph Expansion
Date of launch: 4 December
๏ถUpdates:
๏ƒ˜2013
3. Knowledge Graph Expansion
Date of launch: 19 July
๏ถ Year of launch:
๏ƒ˜ 26 September, 2013
๏ถ Why created?
๏ƒ˜ For boosting semantic search
๏ƒ˜ For improving the indexing information
๏ถ What it does?
๏ƒ˜ Boosts indexing of information instead of sorting information
๏ƒ˜ Language-based searches get a kick.
๏ƒ˜ Semantic searches boost up.
๏ƒ˜ Relevant information helps in ranking on the top of the search engines
๏ƒ˜ Most appropriate page of a website gets open rather than home page
๏ƒ˜ Gives more strength to long-tailed keywords
๏ƒ˜ Highlights more theme-related results.
Eminenturetech.comEminenturetech.com
Eminenturetech.com
๏ถUpdates:
๏ƒ˜2013
1. Hummingbird
Date of launch: 20 August
Eminenturetech.com
Updates Of The Year
๏ถ Mobile Update AKA โ€œMobilegeddonโ€
๏ƒ˜ Date of launch: 22 April, 2015
๏ƒ˜ Significance: Mobile searches became stronger factor in attaining ranking on search
engines
๏ถ Panda 4.2 (#28)
๏ƒ˜ Date of launch: 17 July, 2015
๏ƒ˜ Significance: Itโ€™s to refresh panda data
๏ถ RankBrain
๏ƒ˜ Date of launch: 26 October, 2015
๏ƒ˜ Significance: Machine learning has been tremendously contributing to ranking.
Eminenturetech.com
Eminenturetech.cominfo@eminenturetech.com

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Major Google Algorithm Updates From 2010 to 2015

  • 1. Major Google Algorithm Updates From 2010 to 2015 Eminenturetech.com
  • 3. Google Panda ๏ถ Year of launch: ๏ƒ˜ February 2011 ๏ƒ˜ Christened on the name of Google engineer โ€˜Navneet Pandaโ€™ ๏ถ Why created? ๏ƒ˜ To create and execute the algorithm ๏ถ What it does? ๏ƒ˜ Filters low-quality sites or thin sites ๏ƒ˜ Abstains such sites from ranking well in search engines ๏ƒ˜ Affects the ranking of the sites ๏ƒ˜ Takes on webpages with poor quality and duplicate content ๏ƒ˜ Recommends removal of such pages ๏ƒ˜ Blocks such pages from getting indexed ๏ƒ˜ Emphasizes on high-quality and informative content Eminenturetech.com
  • 4. ๏ถ Updates: ๏ƒ˜ 2011 1. Panda/Farmer Date of launch: 23 February 2. Panda 2.0 (#2) Date of launch: 11 April 3. Panda 2.1 (#3) Date of launch: 9 May 4. Panda 2.2 (#4) Date of launch: 21 June 5. Panda 2.3 (#5) Date of launch: 23 July 6. Panda 2.4 (#6) Date of launch: 12 August 7. Panda 2.5 (#7) Date of launch: 28 September 8. Panda โ€œFluxโ€ (#8) Date of launch: 5 October 9. Panda 3.1 (#9) Date of launch: 18 November Eminenturetech.com ๏ถ Updates: ๏ƒ˜ 2012 1. Panda 3.2 (#10) Date of launch: January 18 2. Panda 3.3 (#11) Date of launch: 27 February 3. Panda 3.4 (#12) Date of launch: 23 March 4. Panda 3.5 (#13) Date of launch: 19 April 5. Panda 3.6 (#14) Date of launch: 27 April 6. Panda 3.7 (#15) Date of launch: 8 June 7. Panda 3.8 (#16) Date of launch: 25 June 8. Panda 3.9 (#17) Date of launch: 24 July 9. Panda 3.9.1 (#18) Date of launch: 20 August ๏ถ Updates: ๏ƒ˜ 2012 10. Panda 3.9.2 (#19) Date of launch: 18 September 11. Panda (#20) Date of launch: 27 September 12. Panda #21 Date of launch: 5 November 13. Panda #22 Date of launch: 21 November 14. Panda #23 Date of launch: 21 December Google Panda
  • 5. ๏ถ Updates: ๏ƒ˜ 2013 1. Panda #24 Date of launch: 22 January 2. Panda #25 Date of launch: 14 March 3. Panda Dance Date of launch: 11 June 4. Panda Recovery Date of launch: 18 July Eminenturetech.com ๏ถ Updates: ๏ƒ˜ 2014 1. Panda 4.0 (#26) Date of launch: 19 May 2. Panda 4.1 (#27) Date of launch: 23 September ๏ถ Updates: ๏ƒ˜ 2015 1. Panda 4.2 (#28) Date of launch: 17 July Google Panda
  • 6. ๏ถ Year of launch: ๏ƒ˜ 24 April, 2012 ๏ถ Why created? ๏ƒ˜ To decrease the unfair practices of black hat SEO ๏ƒ˜ To take step against the violators of Googleโ€™s webmaster guidelines ๏ƒ˜ To catch the spammers Eminenturetech.com ๏ถ What it does? ๏ƒ˜ Filters low-quality sites or thin sites ๏ƒ˜ Abstaining such sites from ranking well in search engines ๏ƒ˜ Affect the ranking of the sites ๏ƒ˜ Takes on webpages with poor quality and duplicate content ๏ƒ˜ Recommends removal of such pages ๏ƒ˜ Blocks such pages from getting indexed ๏ƒ˜ Emphasizes on high-quality and informative content
  • 7. Eminenturetech.com ๏ถ Updates: ๏ƒ˜ 2012 1. Penguin Date of launch: 24 April 2. Penguin 1.1 (#2) Date of launch: 25 May 3. Penguin #3 Date of launch: 5 October ๏ถ Updates: ๏ƒ˜ 2013 1. Penguin 2.0 (#4) Date of launch: 22 May 2. Penguin 2.1 (#5) Date of launch: 4 October ๏ถ Updates: ๏ƒ˜ 2014 1. Penguin 2.0 (#4) Date of launch: 22 May 2. Penguin 2.1 (#5) Date of launch: 4 October
  • 8. ๏ถ Year of launch: ๏ƒ˜ 24 July, 2014 ๏ถ Why created? ๏ƒ˜ For U.S. English search results ๏ถ What it does? ๏ƒ˜ Filters low-quality sites or thin sites ๏ƒ˜ Abstaining such sites from ranking well in search engines ๏ƒ˜ Affect the ranking of the sites ๏ƒ˜ Takes on webpages with poor quality and duplicate content ๏ƒ˜ Recommends removal of such pages ๏ƒ˜ Blocks such pages from getting indexed ๏ƒ˜ Emphasizes on high-quality and informative content Eminenturetech.com
  • 9. ๏ถUpdates: ๏ƒ˜2014 1. Pigeon Date of launch: 24 July 2. Pigeon Expands (UK, CA, AU) Date of launch: 22 December Eminenturetech.com
  • 10. ๏ถ Year of launch: ๏ƒ˜ 16 May, 2012 ๏ถ Why created? ๏ƒ˜ To drop structures and detailed information about the searched topic or link ๏ถ What it does? ๏ƒ˜ Enables user to access the information easily ๏ƒ˜ Resolves the usersโ€™ query within second via displaying information graph ๏ƒ˜ No need to navigate from one site to another ๏ƒ˜ Google assembles the information itself to cater ๏ƒ˜ Summarized synopsis will become readymade ๏ƒ˜ Uplifts the page view in various languages ๏ƒ˜ Available in seven or more languages, including French, Spanish, German, Portuguese, Japanese, Russian and Italian Eminenturetech.com
  • 11. Eminenturetech.com ๏ถUpdates: ๏ƒ˜2012 1. Knowledge Graph Date of launch: 16 May 2. Knowledge Graph Expansion Date of launch: 4 December ๏ถUpdates: ๏ƒ˜2013 3. Knowledge Graph Expansion Date of launch: 19 July
  • 12. ๏ถ Year of launch: ๏ƒ˜ 26 September, 2013 ๏ถ Why created? ๏ƒ˜ For boosting semantic search ๏ƒ˜ For improving the indexing information ๏ถ What it does? ๏ƒ˜ Boosts indexing of information instead of sorting information ๏ƒ˜ Language-based searches get a kick. ๏ƒ˜ Semantic searches boost up. ๏ƒ˜ Relevant information helps in ranking on the top of the search engines ๏ƒ˜ Most appropriate page of a website gets open rather than home page ๏ƒ˜ Gives more strength to long-tailed keywords ๏ƒ˜ Highlights more theme-related results. Eminenturetech.comEminenturetech.com
  • 14. Updates Of The Year ๏ถ Mobile Update AKA โ€œMobilegeddonโ€ ๏ƒ˜ Date of launch: 22 April, 2015 ๏ƒ˜ Significance: Mobile searches became stronger factor in attaining ranking on search engines ๏ถ Panda 4.2 (#28) ๏ƒ˜ Date of launch: 17 July, 2015 ๏ƒ˜ Significance: Itโ€™s to refresh panda data ๏ถ RankBrain ๏ƒ˜ Date of launch: 26 October, 2015 ๏ƒ˜ Significance: Machine learning has been tremendously contributing to ranking. Eminenturetech.com