Google algorithms
- 1. 1. Panda Launch date: February 24, 2011 Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing How to adjust: Run regular site checks for content duplication, thin content and keyword stuffing. 2. Penguin Launch date: April 24, 2012 Spammy or irrelevant links; links with over-optimized anchor text How to adjust: Monitor your link profile’s growth and run regular audits with a backlink checker like 3. Pirate Update Launch date: August 2012 Designed to prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking well in Google’s listings. 4. Hummingbird Launch date: August 22, 2013 Hummingbird helps Google better interpret search queries and provide results that match searcher intent.
- 2. Designed to better focus on the meaning behind the words How to adjust: Expand your keyword research and focus on concepts, not keywords. Carefully research related searches, synonyms and co-occurring terms. 5. Payday Update Launched Date: June 11, 2013 Targeted at cleaning up search results for traditionally “spammy queries” such as pornographic and other heavily spammed queries. 6. Pigeon Launch date: July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia) Shows Local Search Results (Pigeon affects those searches in which the user’s location plays an important part.) 7. Mobile Launch date: April 21, 2015 Lack of a mobile version of the page; poor mobile usability How to adjust: Go mobile and focus on speed and usability. Google’s mobile-friendly test will help you see which aspects of your page’s mobile version need to be improved. 8. EMD Launch Date: Sep 2012 Exact keyword in domain
- 3. This has been eliminated but not exactly. 9. RankBrain Launch date: October 26, 2015 part of Google’s Hummingbird algorithm. Lack of query-specific relevance features; shallow content; poor UX How to adjust: Optimize content for relevance and comprehensiveness with the help of competitive analysis 10. Fred Launch date: March 8, 2017 Thin, affiliate-heavy or ad-centered content Fred targets websites that violate Google’s webmaster guidelines. The majority of affected sites are blogs with low- quality posts that appear to be created mostly for the purpose of generating ad revenue.